You are now a proud owner of a dynamic and customer-focused small business. You have a well-designed website created as a representation of your business. How then do you manage your website’s progress? How do you inquire about the traffic data?
Find out Why Does Your Business Need Google Analytics and how it can help you manage the traffic to your website and how you can find out the traffic numbers on your website. The main aim of Google Analytics is to help business owners deliver a high-quality website to their customers. Google Analytics will provide you with all the required information concerning your website’s statistics. While most people find it quite scary at first, this is not something you should fear.
How to measure your Return on Investment should be one of your priorities after investing so much time and money in building your new website. You should be in a position to attract as many leads as you possibly can.
Adding Google Analytics to your website is the best way of following up on your website’s progress. Over 10 million websites worldwide have this powerful data-analysis program installed. What are you waiting for? Let’s consider some of the views concerning Google Analytics, shall we?
Google describes Google Analytics as one of the tools that provide powerful digital analytics for anyone with a web presence, large or small. On Mashable, it is described as a system that makes it easy for anyone managing a site to track and analyze this data. It goes further to say that Google Analytics is a powerful free tool that can answer various questions for a wide range of users.
So, what does Google Analytics do? To put it simply, it helps businesses gain insights into their website’s traffic, where the visitors are coming from, including mediums, channels, referrals, sources, and paid channels, the keywords that attract the most traffic and the most visited pages.
This data can undergo deeper analysis to see the page views, bounce rate, sessions, the new visitors, returning visitors, and the session duration. That’s not all; you can go further to analyze the exact time of the day that users visit, the browser they use, the device they use to access your website, and the behavior flow.
Besides providing you with data, Google Analytics pushes you in the right direction. It shows you what areas you need to fix to attract more prospects, views, and customers. It will even provide you with insights on whether you need to optimize your site\’s on-site SEO, how to make your site more mobile-friendly, and whether your website’s speed requires to be fixed.
Reasons Why Does Your Business Need Google Analytics?
Don’t worry if you are a novice where Google Analytics is concerned. Here, we go into detail on the role of Google Analytics in businesses.
1. Trace your website’s audience
The Google Analytics Reports will help you understand in-depth your website traffic. Get to know the information on your website’s traffic at a glance through the Audience Overview report. This type of report provides insight into the characteristics of your users. It avails details of your viewers’ age, demography, cohort, behaviors, interests, and technology they use. Any business owner must understand the kind of audience your website draw.
You should be able to understand whether that is the customer persona you are targeting. With this kind of data, you will have a clear and consistent frame of reference backed by plenty of data.
Insights into your customer Behavior will give you leverage in formulating marketing strategies to increase engagement with them. It will also help you track your business compared to your competitors. In the long run, you will optimize your site’s performance to make it more target-customer-oriented.
- The Customer Acquisition Report in Google Analytics, on the other hand, provides you with information regarding the channels and sources of your website’s visitors. Such sources include social networks, search engines, and campaigns. These reports tell you how much traffic they attract. They basically help you determine marketing tactics that are working and those that are not. This kind of information will determine the kind of content you present to your audience. You will be able to tell which digital marketing channels are the most successful for your business. By tracking the sites responsible for the most referred traffic to your site, you can focus on developing strategies to gain more referrals from them.
- Real-time Behavior Reports on Google Analytics will help you note what is happening on your website when they are actually taking place. It gives you an overview of the number of people on your site right now, the pages and events they interact with, and the goal conversions that have occurred. With this kind of report, you can continuously monitor the effects of new campaigns and site changes on your traffic. Real-time Behavior reports in Google Analytics are crucial in time-specific content marketing. You get insights on when more visitors visit your site. This way, you know when to push content to your blog to give it a boost and increase exposure. It also plays a role in showing you the engagement level of your content. You may want to think of something else if you notice people bouncing off the content too soon. The fact that you can view your visitor’s Behavior in real-time analytics means that you can get details about what is working and what isn’t.
2. Keeps you up with Google’s Search Engine Changes
One way Google makes sure it provides the best possible search results for every user is by updating its search algorithm. Since its inception, Google has undergone a lot of changes and updates. Usually, these updates penalize websites that try to rank highly using cheap dirty tricks instead of providing useful information to website visitors.
Google Analytics is an effective method of enabling you to stay in the game. This is by tracking increases and decreases in your traffic from search engines and other signals that show if your website has been affected by an algorithm update.
3. Shows you the status of your website
Now that you have gone through thick and thin to come up with your business’s website, you need to be in a position to know whether your website needs any form of improvement. You want to know how well each page contributes to your ultimate goal: attracting new customers.
With Google Analytics, you can tell how well each page of your website contributes to lead generation. From this, you will know which pages require optimization. Because it can show you exactly how long people spend on your page, you will know where to modify it. You may need to work on your copy and incorporate videos and pictures on the page if people only spend a few seconds on it. You can go even further and customize your pages for a higher effect.
Google Analytics will tell you if a critical page is getting less traffic when it comes to tracking traffic. This way, you can adopt ways that will attract more traffic. Ultimately, you will be able to improve your results and create more business.
4. You will know the level of mobile friendliness you need to achieve
It is no secret that most users in the present times use their mobile phones and tablets to access various sites. Does this affect your site? Definitely, the implication here is that when creating your website, you need to make it mobile-friendly so that many users are comfortable accessing your site from wherever.
But you already have a website in place. How do you tell that your site is mobile-friendly enough? How do you know where to improve? Google Analytics comes in handy in such situations. This tool can show you the statistics on how much traffic you receive from mobile devices.
If most of your visitors access your site through mobile devices, this explosion in mobile traffic means that your website must cater to the mobile user.
Now that you fully understand why your website needs Google Analytics, how about we look at some of the components of this particular feature that will make all the difference in attracting leads and converting them into sales?
Google Analytics Reports
This will be what will push you in the right direction when it comes to making important business decisions based on a huge amount of real data points. These reports will provide you with information concerning your audience’s Behavior, whether it is demography details, age, or even the devices and technology they use to access your site.
Segmentation is mandatory to understand the Behavior of various users on your website. Google Analytics has this feature as it shows data based on certain criteria. It tells you how different groups of people interact with your website. Additionally, you get to compare the performance of the segment to the performance of the entire site.
Most of the successes in businesses take place because there have been goals that were set prior. With Google Analytics, businesses can set goals to keep track of specific URLs. You can set goals to track the number of users that spend a certain amount of time on your site. This allows you to track both customer engagement and how fast your customer service provides support.
Trying to continuously keep a tab of massive fluctuations on your site will mean that you have to manually track your site 24/7. What if there was a way you could do this without engaging manually? That there is a tool that can keep a tab and send a custom notification if a change triggers one of your custom alerts? Well, that’s Google Analytics for you.