Digital Marketing

How to Increase Business Conversion Rate with Qualitative Analysis (10)

How to Increase Business Conversion Rate with Qualitative Analysis in 2022

In the marketing world, the business conversion rate is marketing with the purpose of increasing conversions. Good conversions mean a strong ROI.

Every small business owner running an e-commerce site has a dream of growing their online business to rival all the big names. Everyone dreams to have thousands of customers daily, monthly revenue in millions, and a feature on the cover of fortunes. All of this can be achieved by increasing your business conversion rate.

The dream is familiar ….

I am sure you all have the same dream to achieve, but growing a company is not an easy task. Initially, it looks easy but the actual process is quite complicated. You need to take care of the daily operations such as stocking products, arranging shipping and logistics, sourcing the best price, and so on.

You need to be flexible to adjust to your user expectations and antedate their needs. In the case of e-commerce stores, customers physically disconnect from their purchased items – this is the gap we need to seal. Just bringing more visitors to your website won’t help. You need to do measurable improvements unless the content gains trust and encourages potential customers to purchase your products or services.

To achieve revenue growth, CRO focuses on:

    • Providing a better UX
    • Relevant and engaging content
    • Increase visitor’s motivation


But, what is CRO?

Customer rate optimization is the process of boosting the percentage of visitors to take the desired action. CRO has the objective to understand what content and encouragement customers need to buy your products and services. When properly implemented, CRO strategy goes hand in hand with your SEO efforts. So, instead of an SEO replacement, CRO should be considered as an SEO multiplier. Improvements that CRO makes to your content will also make your website more SEO-friendly.

Let’s start from scratch.


What is Business Conversion Rate?


 Business Conversion Rate

The percentage of customer actions taken after total clicks on displayed ads is termed the conversion rate of a business. Conversion rate measures the number of people who converted as a percentage of the total number of users that visited your website. Digital marketing strategy defines your actions such as clicking on a link, opening an email, filling out a registration form online, downloading an asset, buying a product, signing up for a special retail offer, or giveaways.

Formula is:

 Conversion rate = (conversions / total visitors) * 100%

Each conversion brings a visitor one step closer to becoming a potential customer. With the right web analytics and conversion tools, you can convert more of your visitors into prospects and then into customers. The higher your conversion rate, the more effective your content, and the more successful your online campaigns. 


Why does Conversion Rate matter to your business?

Conversion rate allows you to determine how effective your marketing strategies are. It is one of the most accurate metrics that compare the conversion rate with the number of customer responses to the total number of contacts. 

Just imagine, if you had 60 people sign up for last month, your first instinct would probably be to celebrate.

You might rethink that response if you find out that those 60 people came from more than 60,000 who visited your site. Sadly, that’s only a 1% conversion rate.

A good conversion rate means a good return on investment. Having a high business conversion rate is the foundation of high sales volume. If your business conversion rate is decreased, then your ROI would likewise decrease and if this happens, then you might change your marketing strategy.


What’s Qualitative Analysis?

Qualitative analysis is a process of gathering, structuring, and interpreting qualitative data to know what it represents. It utilizes subjective judgment to analyze a business value based on non-quantifiable information. It deals with inexact, non-numeral, and unstructured information that is not easy to collect and measure. It helps you to understand people and industry culture. It also allows you to look at the company through the eyes of the customers and understand its competitive advantage assists.

Qualitative Analysis


Businesses mostly perform this analysis based on user feedback which includes reviews, chat messages, complaints, support center interactions, customer interviews, and social media comments. 

Qualitative analysis and quantitative analysis are used together to examine a company’s operations and evaluate its potential as an investment opportunity.


How to increase business conversion rate with qualitative analysis?

Checking a large number of Qualitative Data can be a challenging task but with a little preparation and a few simple steps, it becomes easier to draw insights. 

Qualitative analysis to increase business conversions


Today, we will look at the simple steps to perform qualitative analysis to organize and code qualitative data. 

  • Gather your feedback

The first step for conducting a qualitative analysis of your qualitative data is to collect all the information such as comments and feedback which you want to analyze.  This data is available in different formats such as on post-it notes, on paper, or on various forums and surveys, so it’s important to gather all of your data in a single piece. To organize your content, you can use a master spreadsheet as a place to collect all of your comments and feedback, or you can set up your analysis template.

  • Coding your comments

The next step in qualitative analysis is about coding your comments and most importantly reading; making a decision on how each one should be organized.

There are two methodologies to approach this: 

  1. The first way assumes that you are looking for a predefined set or list of themes or issues. In this method, it is important you articulate your coding legend. A better way to do this is by creating a simple table outlining what each code is and what it covers. This can be mapped to the areas you need to report on or the key components of your project.
  2. The other way is focused on unpacking themes without having any prior expectations about what they should be. In the first method, it is important you articulate your coding legend. A better way to do this is by creating a simple table outlining what each code is and what it covers. This can be mapped to the areas you need to report on or the key components of your project. 
  • Run your queries

Once you are done coding all of your data it is time to run your queries. It means you need to check the insights of your data. Your reporting requirements will identify the extent and type of the queries you run during this process.

Here are a few queries you run on your data:

    • Which are the most commonly used codes or themes? Represent this visually in order to get a sense of the most crucial areas.
    • How did people respond through different formats? Were there any variations in views based on the submission type?
    • Which issues are of more concern to different demographic segments?
    • Are there any relationships between issues?

Represent this visually to get a sense of the most crucial areas.

  • Reporting 

Now that you have run queries and explored your data you have a solid foundation and enough insight to begin your reporting. Reporting is the final step on your findings. This is a challenging step as it’s your turn to tell the story of what you have learned from your consultation. If you fail to perform this step well, your community will lose trust in your process and you might also face a community outrage.  Being on time and transparent is the best way to avoid this type of situation.  Utilize your insights to create a narrative about the issues and opportunities your community has identified.

While framing your insights you might consider using the following as useful ways of quantifying your findings:

    • Check what concerns were frequently raised by the participants 
    • See what most of the participants have commented 
    • Find out what most of the participants have suggested

You can utilize relative charts and visuals to help your community further explore your data. Once you have compiled and circulated your data, it’s better. Better to ask your community for their final comments. At this stage, you can check whether you have framed their concerns and issues correctly or not.    

You can decide to make any final changes if required before submitting the final report. Magic tools to collect qualitative data.

Here are a few magic tools you can use to gather qualitative data.

Tools for qualitative data collection

  • Heatmap:

It helps business owners to understand how customers are interacting with their site. Heatmaps show what people are clicking, it helps to determine what elements are converting and what are not. It analyzes the behavior of your visitors and helps you to decide where to place the best call-to-action button online. Heatmap shows the customer interactions with colored spots, where the visitors scroll the mouse, where the visitors click, and from where the visitors left the page. 

Heatmaps can be extremely useful for tracking shopping cart abandonment. It would give a clear idea of which products are your visitors clicking, are they scrolling down the page, how are they moving about your conversion funnel, what is their reaction when they come on the checkout page, and what is exactly making them leave your online store. It is one of the main tools which provides amazing insight into your site visitors, that is why it is a must to put a heatmap on your online website.

  • Session recordings:

Session recording lets you see your site from the eyes of a visitor and helps you to understand what made them leave or purchase. You can watch the recording of their individual browsing journey to find out why you are losing them. It allows you to find the issues with your website and help you fix them to increase the business conversion rate.

  • Customer survey:

A micro survey gives you detailed feedback on what and how your customer thinks about your online site, however it highly depends on what type of questions you ask in the survey.

You need to keep the following things in mind while designing a customer survey

  1. Ask only important questions, avoid long and irrelevant questions 
  2. Keep your survey short and to-the-point
  3. Make it smart to gather some necessary details
  4. Do not push your customers to answer in a way you want them to answer, avoid biases.
  5. Have more yes/no – it is easy and time-saving too.
  6. Timing is important – conduct a survey when you think your customers would participate for sure.
  7. Offer perks, and incentives to make them fill and take your surveys seriously.
  • Live chat:

Live chat can grab a higher number of customers in today’s world.  There is no more B2B or B2C anymore, this is the world of H2H: Human to Human. Having online customer service is the best way to promote your brand and convert your customers effectively.  Most of the customers prefer live chats to share their issues. 

Ensure that an expert is sitting on the other end to satisfy customer needs and fix their problems. 

Qualitative tools give you constant feedback from surveys and live chats, higher observations via session recordings, and problem identification to rectify it as soon as possible. 



Qualitative analysis allows you to look inside the mind of your customers. You will know what they exactly think, what they want, and, how they want it.  If you fail to find out why people are dropping off here and there, Qualitative analysis can help. The qualitative analysis provides you with all the customer demand details and customer interaction.

Numbers and stats are just plain data. Qualitative data have some extremely useful customer insights to help you increase your conversion rate for the longer term.

Lead Generation: A Guide to Generate Sales Leads for Small Businesses in 2022

Lead Generation: A Guide to Generate Sales Leads for Small Businesses in 2022

Small business owners are continuously looking to expand their user base and grow their business. Business growth can be a challenge and a long-term process. Having access to a steady stream of sales leads can help you grow your business exponentially. Know the best tips to generate sales leads.


What is a Sales Lead?


What is a Sales Lead?

A sales lead is a person who shows interest in purchasing your company’s services and products in some way. Leads typically open communication with a business by submitting their personal information for an offer, survey, or subscription. A lead becomes a prospect once you identify their level of interest and fit as a loyal customer for your business. 

Every type of lead is addressed uniquely depending on how they are qualified

1. Marketing qualified leads (MQL) 

Contacts who’ve engaged with your marketing team’s efforts are known as MQL. 

For example, MQL is a person who fills a form on your landing page from an offer.

2. Sales qualified leads (SQL)

Contacts who have taken actions that indicate their interest in becoming paying customers are known as SQL.

For example, SQL is a person who fills out a form to ask a query about your goods and services.

3. Product qualified leads (PQL)

 Contacts who have used free versions of your product and show interest in becoming paying customers are known as PQL.

For example, PQL is a person who uses a limited or free version of your services or products but asks about features that are paid for.

4. Service qualified leads (SQL)

 Contacts who have indicated to your service team that they are interested to become paying customers are known as SQL.

For example, SQL is a person who tells your service team that they would like to upgrade their product subscription.

Type of lead


What is lead generation?

Lead generation is a process of converting potential prospects into customers. In marketing Lead generation is the act of attracting customers for your business output. This includes a customer providing you with their information for follow-up regarding your products and services.

What is lead generation?

For example, for your design firm to generate leads, you might receive:

    • A form submission from a potential client inquiring about your services.
    • A phone call from a potential client to set up a meeting.
    • A DM to your inbox from your social media accounts asking about your rates.
    • An email from a potential client asking for photos of your client sites for reference.


Thus, your lead generation strategy always results in the exchange of a potential customer’s contact or payment information, or an in-person meeting.


Why lead generation strategy is important for small businesses?

When a stranger shows organic interest in your business, the transition from a stranger to a prospect and then to a customer is much more natural. Lead generation falls in a stage where you’ve attracted audiences and is ready to convert them into leads for your sales team. Such leads are termed as Sales qualified leads.

The lead generation process has a few common stages in lead lifecycle: 

    • Strangers discover your business through your marketing strategies like keywords, blog posts, social publishing and they become your visitors after landing on your webpage by utilizing the call-to-action button. 
    • These visitors share their personal information in exchange for an offer.
    • Voila! You have a new lead


Let me simplify it, Visitor clicks a call-to-action button that takes them to the landing page of your website where they fill out a form in exchange for an offer, at which they become a lead.

After putting all these elements together, you can utilize different promotional platforms to drive traffic to your website to start generating leads.

Buying leads can be expensive for a small business on a budget, so it is recommended to generate leads organically.


How to generate sales leads for small businesses?

Whether you build or buy leads, a lead generation strategy is important for your lead generation marketing plan. Here are a few ways to generate leads for your small business.

1. Identify your target audience

The very first step of a lead generation plan is to identify your target audience. You should always research your audience to learn more about their personal interests, their lifestyle, and their personality.  

2. Direct engagement 

Directly engaging with a new customer is a great approach for small businesses to generate leads. The small business revenue model operates on low-value sales, so it’s the best rule to obtain more leads for your business.

You can reach out to prospects directly on social media channels like Facebook, Twitter, and Instagram which provides many opportunities for small businesses to create conversions with prospective customers and generate leads. You can also communicate by email, by phone, or by meeting in person.

For example, if you run a design firm and there’s a large property being built in the area, call the builder about designing the completed estate. This way you can easily generate leads for your local business in any area where your business may service.

3. Ask for referrals from current customers

Your existing customers are the best sources of sales as they have already purchased from you, and they already know that your products and services are good. Hence, they should be an important part of your lead generation strategy to attract new sales leads.

Always ensure that your customers are satisfied with your products and services. Set up a time to have a quick conversation with your existing customers and ensure that they understand you appreciate their relationship. 

If your services have delighted an existing customer, ask them to share their experience with their family and friends who also might benefit.

Customer referrals are effective and profitable, and your current customer is doing most of the work. This oldest lead generation strategy is a must for every small-scale business for lead generation.

Ask for referrals from current customers

4. Advertise and retarget 

Utilizing targeted pay-per-click advertising on search engines like Google and Bing, you can grab the attention of people to your business and convert them into leads.

Imagine you are a new salon in Nagpur trying to market your services across the city. You can create an ad that targets phrases like, “best salon in Nagpur”, or “new salon in Nagpur” and even use a geo-filter to target customers that are searching for a good salon in Nagpur.

Digital advertising takes time to show positive results. Very few visitors convert on their first visit to your webpage. You can retarget those visitors to show visual advertisements for your business and wait for them to convert.

5. Engage with sales leads at networking events

Attending online networking events can help you meet your leads online. Networking is an effective way to reach out to new people and build relationships. Networking also allows you to meet prospects face to face.

You can exchange your business cards with the new people you meet at the event, and save their information in your customer relationship management system. 

You can ask the people from an online networking event to connect with you on LinkedIn. It’s a great way to stay in touch. 

 Engage with sales leads at networking events

6. Optimize your social media profiles to attract ideal sales leads 

If you have social media accounts on Facebook, Instagram, Twitter, or LinkedIn then it is important to keep them up to date. It helps to attract the attention of customers and makes it easier to connect.  You can even share promotional offers on your social media handles that will help to compel your audiences to follow you and establish connections.

Optimize your social media profiles to attract ideal sales leads

7. Create a sales funnel

Once you know your targeted customers and the best possible way to reach them, you should have a plan for collecting contact information. The first step is to funnel all the prospects and convince them to share their contact information, generally in exchange for an offer, a free gift, or incentives. It is very important to have a CRM database to keep track of the lead generation process.

Create a sales funnel

    • LinkedIn

       Create a solid title and description that will attract your audience. Your summary should describe your business. It should tell your customers what you are and what you do.

    • Twitter

       With your company’s title and a link to your company’s account, you should add a professional profile photo that is readable, a LinkedIn account link, and hashtags that are necessary to get you found by the audience. Keep your account active by retweeting information relevant to your industry, and don’t forget to follow potential sales leads.

    • Instagram

      This social media channel is very visual. Include an attractive professional profile picture along with relevant hashtags that would matter to your sales leads. Keep it professional yet a source of fun.

    • Facebook

      With a Facebook social media community that aligns with your industry, you can directly tap into your potential customers. CRM group on Facebook includes people like sales professionals, so it makes sense to join the group.


8. Use an email newsletter or email sequencing

Now that you are in contact with prospective customers, it’s time to create an email sequencing to create consistent communication. This email feature allows you to send a series of emails automatically to a group of people on a mailing list. The goal of email marketing is to build customer interest in your products and services. 

There are 2 main types of email sequencing:

1. Trigger-based sequence 

It sends emails based on the actions taken by the customers such as browsing your webpage, buying a product, subscribing to your services, or leaving something unpurchased in the shopping cart.

2. Time-based sequence

It sends emails at a specific time such as on anniversary dates, birthdays, etc.

9. Host a webinar

Online workshops and webinars allow you to share your knowledge and educate people online. Articles and blog posts help you in sharing information, but it is just one-way communication. Online webinars and workshops provide two-way interaction, which is more impactful in generating sales leads. Sharing knowledge online in this format establishes trust and increases the possibility to attract more leads.

Every person who signs up for the online workshop or webinar is a legitimate sales lead. Recording your webinar sessions will help people to watch the session even when you are not there and you can even answer their questions later when possible.

10. Live chat with users

By creating a personalized chatbot for your company you can converse with your leads anytime. Chat technology is more than just a mode of communication. It can do a lot more than say “Hi”. 

When someone visits your website, a chatbot appears on their screen with a customized welcome message.

A chatbot can ask questions, provide responses required by the sales leads, answers questions, qualify sales leads, and so on.

You can review the conversation between the chatbot and the sales lead to know more about the customer requirements.



Lead generation is the key to growing a small business. Use the key techniques outlined in this article and keep a watch on your analytics. It will help you to identify what works and what doesn’t. Once you start seeing positive results automate parts of your lead generation process to save time. This will allow your sales team to invest more time in high-value work like qualifying sales leads and less time in repetitive tasks.

10 Tips For Growing A Successful Small Business - The Ultimate Guide in 2022

10 Tips For Growing A Successful Small Business – The Ultimate Guide in 2022


What defines a successful business?


What defines a successful business?

Every entrepreneur wishes to run a successful business, but what defines a successful business?  

A successful business includes the growth of your company and the money it provides you. There is no standard definition of a successful business. Choosing your definition is the best way to satisfaction. For me, a successful business is one that I am happy with and has been profitable.  

There is no formula for instant success. When you start your small-scale business,  your main goal is to establish your brand and start growing. Growth is an ongoing process that requires hard work, patience, and dedication; but, this does not happen overnight.  

Running a successful small business is an entirely different story. Several factors that affect the success of a small business may be internal or external. A business owner might want to know the keys to a successful small business before launching it in the market. The success rate of small businesses is higher than that of large enterprise businesses.  


How do small businesses succeed? What qualities determine the success of a small business?


How do small businesses succeed? What qualities determine the success of a small business?

Small businesses are moving ahead and they are the economic drivers of our country. Passion for the venture determines the success of a small business.  New business owners usually mistake being over-excited for being passionate. 

The following 3 qualities help determine the success of a small business-

1. Passion 

New passionate small business owners keep up late working for the fun of working. They make their work their reward. Being passionate keeps them energized for the ups and downs. 


2. Patience 

Generous patience is an important factor when building a small business. You need a lot of patience and hard work with a solid strategy. 


3. Love 

Love it or leave it! Fall deeply in love with your business. Find enjoyment at work or simply quit it. 

When you run a small-sized business, it needs time to build and become profitable. 


In this blog post, you will learn the latest ideas to run and maintain a successful small business. 


Expert Tips to Grow a Successful Small Business

1. Hire the right people 

Hire only strong candidates for key roles. With hardworking employees dedicated to your company’s success, your business will be better equipped for continued growth. People you hire are either going to make your business or break your business. When you find the right people on your team, you make your job easier as a small business owner. Small businesses hire fewer employees due to the low budget and small business size. You need to focus on hiring people who are jack of all trades if your team size is small.

Hire the right people

2. Reduce business costs 

Small businesses’ revenue is lower than large-scale businesses. At this scale, your budget is tight. It doesn’t mean that they don’t reach their business objectives. Budget planning is so important for small businesses to reduce business costs. Make smart financial decisions and decide where to put your small business funds.

Reduce business costs

    • Use technological solutions 

      Small business owners have to use software, website, email, and smartphones. It saves time and business funds. This technical advancement helps your small business to grow more efficiently and effectively. This will permit you to expand your company and compete with large businesses. 


Use technological solutions

    • Avoid landlines

      Living in a digital world, the use of traditional telephone landlines is an unnecessary business cost. Small business owners can use cell phones or virtual phone lines instead of landlines to reduce the cost.


 Avoid landlines

    • Go paperless

      The cost of paper, ink, postage and mailing supplies seems minimal at the beginning, but it adds up to a large business expense. Filling all paperwork on a computer can help you save your small business funds. 

    • Use the internet

      Start marketing your business online by utilizing low-cost marketing strategies for small businesses. You can get started with a business blog, digital marketing, and online advertising to get an instant response with a minimal budget. 

    • Buy refurbished equipment

      Buying brand new devices and equipment can add up to your business cost. You can buy refurbished products and equipment that are as good as the new variety but offered at a discounted price by the manufacturer.

    • Bartering

      If you have a business cost-friendly mindset then it can help you save more money. If a business owner adopts a bartering system then you can exchange your goods and services for their goods and services without cash changing hands.

    • Find a low-cost business location

      Expenses for a physical place can be immensely high. If you convert your business to a home-based business and let your employees telecommute, you can dramatically reduce your business costs by downsizing your retail location.

3. Get Organized 

To achieve business success you need to be organized.  A good way to be organized is to create a to-do list each day. This will ensure you did not forget anything. You must create a sales funnel to automate your revenue flow and scale your business. A sales funnel has a  complete process of finding prospects and converting them into customers. 

4. Keep Detailed Records 

All successful businesses keep detailed records. It will help you to understand where your business stands financially and what are your potential traits. This will give you time to make solid strategies to overcome challenges. 

5. Get Referrals

The easiest way to find new customers is by asking your old customers for referrals. You can offer appealing incentives to your existing and satisfied customers for referrals. This can fuel your small-scale business. For example, many websites give discounts or credits for referring someone else to their platforms. If a new customer purchases through a  referral code, shared by an existing customer, then that customer is eligible to avail of the incentives as a reward. This helps you to grow your customer base and achieve small business growth. 

6. Research Your Competition 

To grow your business always study and learn from your competitors. After all, they may be doing something right that you can implement in your small business. When you are looking to enter a new market, it is very important to research the market first and then dive in. You can find out your competitor’s flaws to improvise and beat them. 

7. Research Your Customer 

Small business owners are proficient in understanding their customer choices perfectly. That’s why when a  customer comes to a fashion designer or a retail store owner, the small business owner can assume their choice and expense limit. This quality of small business owners knowing their customers personally helps their business to grow exponentially. 

8. Build Customer Relationship 

A great customer relationship can bring success to your small or large-scale business. Due to the small business size,  small business owners can personally know each of their customers to build a solid relationship. People like to buy directly from the owners. They have more confidence in the product owner. By personally communicating and resolving all their queries you can form a strong relationship with your customers. This will help you to build a loyal client base. 

9. Take Calculated Risks 

Take risks as a cost of opportunity and innovation.  Innovation can’t happen if you will not accept the risk. If your product has entered the market you can extend its usage. You need to create the requirement in the market and solve it with your products and services. By expanding your product’s usage, you can increase your business sales. 

10. Stay Focused 

Making money is not an easy game. It takes time for people to know who you are, what you do, and what you serve. Stay focused!  Social media will help you to better understand the market. Every business,  big or small makes mistakes. But successful small business owners own their mistakes. They stay focused, learn from their mistakes and make better decisions for the future. 


Don’t ignore the “Don’ts” of growing a successful small business

1. Don’t rely on a few customers

Losing, a single major customer will get you into trouble. Always nurture your potential customers. 

2. Don’t rush the hiring process 

If you hire people haphazardly, you might choose the wrong candidate. Make sure you know what position you want to fill in your company. Post a job offer, start interviewing interested candidates and hire the one who is hungry to work. A good candidate is worth waiting for. 

3. Don’t underestimate the importance of financial planning 

Lack of effective financial management is a common factor that causes harm to your successful business. 

4. Don’t ignore what’s happening in the market 

You have to adapt to the evolutionary change as a part of production techniques and consumer preferences. 



Small business growth needs a lot of dedication and patience. It is a time-consuming process. This post will help you grow your small business more effectively. 

Do you have any queries related to Small-scale business growth? If so, let us know in the comment section. Our Ecsion Inc team will help to sort it out for you.


How to Create a Digital Marketing Strategy for Small Businesses in 2022

How to Create Digital Marketing Strategy for Small Businesses in 2022

Are you looking for a digital marketing guide to grow your small-sized business?  

Then you are on the right page. In this article, you will learn the basics as well as advanced digital marketing tactics to grow your small business.  

But first of all, let’s have a detailed understanding of ‘Digital marketing’.


What is Digital Marketing? 


What is Digital Marketing

Digital Marketing is the act of advertising your business and selling products and services online. Digital Marketing is any form of marketing that involves the internet and online-based digital technologies such as social media, web applications, mobile apps, websites, email, and search engines.  

Digital marketing is a dynamic process that allows two-way communication between a business and its customers. Traditional ways of marketing that use newspapers, Print-ads, or billboard ads are starting to become a rare sight. With Startups growing significantly every year by 10% in our country, it is important to create a solid digital marketing strategy to build a successful digital presence for your brand to expand your business.


Why Digital Marketing?


Why Digital Marketing?

Social media platforms like Facebook and Google generate more revenue than traditional media companies because they control more eyeballs. Today, online and offline worlds are coming together. In the future, traditional devices will be modernized to leverage digital media. A digital marketing strategy helps your business reach digital goals. That is why digital marketing matters.

If you are a local business owner still postponing your digital marketing plans due to reasons like lack of knowledge and limiting yourself to a particular kind of marketing strategy?  

Then better read this article till the end to discover the benefits of digital marketing for small businesses.


What is Digital Marketing Strategy for  Small Businesses?

Digital Marketing strategy involves many different channels such as online ads,  blogs, and social media for promoting small businesses to a wide audience of prospective customers. It is an online marketing strategy designed to optimize the promotion of business online. 

Here are a few commonly used digital marketing ideas: 

    • Search engine optimization (SEO) 
    • Search engine marketing (SEM) 
    • Social media marketing(SMM)
    • Pay-per-click (PPC) advertising  
    • Content marketing 
    • Email marketing 
    • Affiliate marketing 
    • SMS marketing


1. Search engine optimization (SEO) 

Search engine optimization

Search engine optimization is a  practice of improving your online content’s search engine ranking on major search engines like Google. It can be achieved by prioritizing certain keywords and phrases.  

2. Search engine marketing (SEM)

Search engine marketing

Search engine marketing is used in conjunction with SEO. It leverages paid ads to improve visibility within the search engine.

3. Social media marketing (SMM) 

Social media marketing

Social media marketing is the practice of utilizing social media channels such as Facebook, Instagram, Twitter, etc. to promote business products and services. 

Influencer marketing is a type of SMM that involves product mentions,  product placements, and endorsements from top social media influencers.  In simple words, influencer marketing is used by companies to collaborate with social media influencers to create sponsored content and giveaways to educate people about their products and services. 

4. Pay-per-click (PPC) advertising 

Pay-per-click (PPC) advertising

Pay-per-click is an online method of advertising where a company pays the publisher only when a person clicks on the advertisements. 

5. Content marketing 

Content marketing

Content marketing focuses on creating, distributing,  and promoting relevant and attractive content to improve engagement at the website. Examples of content marketing are texts, blogs, podcasts,  webinars, videos, e-books, case studies, infographics, etc. 

6. Email marketing 

Email marketing

Email marketing helps businesses to send promotional content and offers directly to the inboxes of prospective customers via email. Automated Newsletters are most commonly used in Email marketing. 

7. Affiliate marketing 

Affiliate marketing

Affiliate marketing is a performance-based marketing strategy in which a company pays a commission to an external website for traffic and sales generated by its referrals.  

8. SMS marketing 

SMS marketing

SMS stands for ‘Short Message Service’. SMS marketing allows a company to directly send text messages about the offers,  promotions, news updates, and campaigns to their customers via SMS. 

There are two types of SMS messaging:

    • Transactional messaging

      It delivers information like order confirmation or shipping details. It helps to keep the customer updated and thereby build customer loyalty. 

    • Promotional messaging

      It sends messages that include promotions of an offer, new product, or services. It helps to drive sales.

Now, the next question knocking for an answer must be  


How Much Digital Marketing Will Cost  A Small Business?

Well, the cost of digital marketing varies as per business size, business revenue,  and business goals. For example: 

    • Basic Digital Marketing – For Startups and Small businesses Intermediate Digital Marketing – Mid-sized businesses 
    • Advanced Digital Marketing – Large or enterprise businesses 


Startups and small businesses have a low marketing budget. So, they focus on cost-effective and basic digital marketing plans that include blogs, websites, and social media to drive traffic and generate revenue at a low price point. The cost of a basic digital marketing plan is several hundred dollars a month. Smaller businesses can start with the basic digital marketing plan and look forward to developing methods to reach the intermediate and advanced levels of digital marketing strategies.


Top Benefits of Digital Marketing  Strategy for a Small Business 

A digital marketing business plan is one of the best formulas for small businesses to engage and build connections with existing, new, and future customers. 

Utilizing smart digital marketing methods, you can reach a wider market of potential customers.  

Let’s discuss the advantages of using digital marketing strategies. 

1. Global reach

Global reach

Traditional forms of marketing strategies are restricted by geography while digital marketing happens online. It means that this online marketing strategy helps you to reach globally. Even a small business owner can reach the global market through his online store.  This online accessibility has opened a gateway for small local businesses to grow locally and globally. 

2. Local reach

 Small local businesses rely on local customers staying in their neighborhoods. A digital marketing strategy provides local visibility and brings nearby customers to their doors. 

3. Effective targeting

Effective targeting

Digital marketing allows you to extract data that helps you to find important information like the nature of the audience,  performance metrics of different campaigns, events, and so on. It helps you to modify existing strategies and set them as per business and customer needs.  

4. Lower cost

Lower cost

Digital marketing is cost-effective. This point is one of the biggest benefits for small businesses running on a low budget. Digital marketing helps to generate more leads and also save money. Small companies can use highly targeted digital marketing strategies to find out cost-effective solutions to compete with large enterprises. Some digital marketing strategies like social media marketing and SEO won’t even cost you a penny. 

5. Multiple digital marketing strategies

Multiple digital marketing strategies

Depending upon the nature of a  business digital marketing provides different types of strategies. A small business like B2C might be a local business selling clothes that aims to gain local visibility. Every business owner needs to find out their business goals and choose an appropriate digital marketing plan to transform their business. 

6. Multiple content type

Digital marketing is not limited to traditional marketing, it provides you with more coverage. You have a wide range of content types like blogs, podcasts, webinars, infographics, e-books,  visual content, emailers, and whitepapers. You can choose any type of content, and reproduce it to fit as many platforms as you want. 

7. Increases engagement

Increases engagement

Digital Marketing or online marketing is highly engaging by default. Half of the world’s population is online every day.  The more you engage online, the more numbers of loyal customers you can reach. Users can share their blogs, save videos and engage with websites. This helps you increase brand awareness and drive sales.  Nowadays customers generally conduct online research to evaluate reviews before making a purchase. The first step starts with a search engine. In this way, small businesses with developed search engine optimization, search engine marketing, and pay-per-click strategies can connect with the customers immediately and increase engagement rates. 

8. Analytics


Web analytics helps you to measure the performance of digital marketing campaigns in real-time This helps you to find out the flaws, optimize future campaign strategies and fix any possible errors on time. 


How to Create a Digital Marketing  Strategy for Small Businesses?

Digital marketing is crucial for all types of businesses and choosing the best marketing strategy is the key to success. Let us learn how to create a digital  marketing strategy for small businesses step-by-step

    • Determine your goals
    • Evaluate your existing digital marketing presence
    • Build your customer persona
    • Locate your customers at all funnel stages
    • Implement specific guidelines to reach your goals
    • Incorporate automation and personalization
    • Track your results

1. Determine your goals 

 Determine your goals

Companies marketing objectives must be tied to their major business goals. For example, if a business objective is to raise their online revenue by 30% then the marketing team’s objective might be to generate 60% of more leads through the website than the previous year.  Monitor the progress of your goals and modify your marketing strategy to improve the results. 

2. Evaluate your existing digital marketing presence

 Even if your digital marketing presence is close to “zero”, it is important to find out what your business has accomplished till now. Before building a digital marketing strategy, is it essential to know your digital presence in the market?  You must understand your main marketing channels like website, SEO,  email marketing, or Pay per click advertising to find out which of these are driving more leads and traffic to you. Start ranking each channel from most effective to least effective. 

3. Build your customer persona 

Build your customer persona

Once you know your business goals the next step is to know your target customers. But, how will you do it? Well,  simply put yourself in your customer’s shoes. This will help you to understand what would appeal to your customers from their point of view.  To create a customer persona you need to research, survey, or even interview your target customers.  

Firstly, create narratives like what does this person shop for? Where is he from? What does he read? Which social media channels can you find him on?  

Secondly, get more specific about their need. Ask yourself What do they need? What are their preferences? How can you help them meet their expectations?  

Combining quantitative information (location, age, income, job title) and qualitative information (goals, challenges, interests, priorities) can help you build an accurate and effective buyer’s persona that will be highly valuable to your business. 

4. Locate your customers at all funnel stages

Now that you know who your audiences are, the next step is to know how and where to find them. To locate your audience, you need to again refer to your analytics and cross-reference it with your customer’s persona.  

Let’s say, for instance, you are a room designing company. You decorate all types of rooms from a baby nursery, Girls/boys’ room, living room, or even classrooms for schools. There is a chance to have a diverse audience looking out for you. 

For example:  

    • Someone who is taking a lot of time to remodel his daughter’s room might discover you by googling phrases like “Best décor ideas for a  girl’s room”. If they find your work featuring in a blog post they might reach you. 
    • Someone interested in a low-budget living room décor finds your sponsored Facebook ad about discounts on your services. 
    • Someone who has already hired you once, and who you now include in your email campaign featuring offers that you are providing only to the old customers. 


Once you have all this information you can start to target different groups of customers via different channels.  

5. Implement specific guidelines to reach your goals

 Now that you have understood how and where to find your target customers, the next step is to tie everything together and create a specific plan to reach your goals. For example,  

    • Place lead magnets on the sides of all blogs, along with a call-to-action button at the end of your post. 
    • Share influencer content on social media to increase visibility and brand recognition. 
    • Encourage users to submit reviews on Google business to improve your local SEO score. 


6. Incorporate automation and personalization

As your campaign starts running, you need to find out more ways to make it as impactful and effective as possible. There are two ways – personalization and automation. Sometimes personalized messages are automatically delivered to the customers as a result of their actions. 

For example, if you purchase a product from Amazon, you might see a list of similar products as ads on your social media channels. 

Personalization and automation can take your marketing strategy one step further. 

7. Track your results

Track your results

Once you have the strategy in place, the final step is to look for holes in your digital marketing plan. If your strategy is up and running on a long-term basis, you must evaluate how your strategy is working. Monitor the progress chart of your campaigns at the end of every month. Note down which strategy is performing like a superstar. To keep track of multiple elements and campaigns, maintain a spreadsheet to compare the results of your campaign. Use metrics tools that are available on social media. Keep a habit of frequently engaging with your users. 



Marketing without a strategy is like driving with your eyes closed. Trust me – only the right strategy and right content in place can help you get better results.  

Are you still looking for more help with implementing your online marketing strategy? Get in touch with us and see how we help you grow your small business to the next level.  

How do you create your digital marketing strategy? Share your thoughts in the comments below!

Conversion Rate Optimization In B2B LinkedIn Marketing

Conversion Rate Optimization in B2B LinkedIn Marketing

In the past years, LinkedIn has changed a lot. Earlier LinkedIn was known as just a job portal website but now it has grown as a social media platform for professionals. You can use LinkedIn to find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to excel in your career. You can also use LinkedIn to organize offline events, join groups, write articles, and post photos and videos. LinkedIn has become so feature-rich that now it’s also a big platform for marketing especially Business to Business (B2B) marketing.

This article focuses on conversion rate optimization in B2B LinkedIn marketing. In fact, 80% of B2B social media leads come from LinkedIn. If you are a B2B business house looking to reach more leads, it’s time to start optimizing your ad campaigns to improve your LinkedIn conversion rate.


Why choose LinkedIn?

Do you know that the average conversion rate for LinkedIn ads is much higher than on other social media platforms? Let’s have a look at conversion rates of different social media platforms:

LinkedIn 6.1 %
Facebook 4.7 %
Instagram 3.1%
Pinterest 2.9%
Twitter 0.9%

Why Choose LinkedIn?

As you can see, LinkedIn contains the potential for you to earn more conversions if you do the right advertising. By looking at the conversion rate for LinkedIn advertisements, you will get to know what you can expect and achieve.


LinkedIn conversion types

It’s not that only conversion on LinkedIn is all about sales. Many businesses will use different types of conversion for their LinkedIn ads. On LinkedIn, you can earn different types of conversions like:

  • Completing forms
  • Downloading content
  • Registering for events
  • Making sales


How to Improve conversion rate in B2B LinkedIn marketing?

Let us discuss in detail LinkedIn marketing strategy. For a better conversion rate in LinkedIn marketing, you need to have an effective strategy in order to successfully generate tons of warm leads and convert them into new business. Below are some points to consider:

  • Target the right people

Target the right people

To get more people engaged with your ad, you have to target the right people. It’s not very difficult to understand that people will click your ad only if they feel it is relevant to their profession or interest. Targeting the right audience is the best practice in B2B LinkedIn marketing strategy. Many businesses make the mistake of targeting the wrong people with their advertisements. As a result, LinkedIn shows their ads less.

Hence it leads to fewer conversions and higher costs per lead. To avoid this you should target people based on demographic information, career and professional interests, and more. Setting up the right audience will help you reach more people interested in your products, which will deliver a better conversion rate for your LinkedIn ads.

  • Create professional and creative ads

Create professional and creative ads

Creating professional and creative ads is a must in your LinkedIn marketing strategy once you have established your target audience. Advertisements and sponsored content appear in the LinkedIn newsfeed just like other posts. If you want to get people to stop scrolling and check out your ad, you need creative and compelling ad copy. The LinkedIn audience expects to see content, like industry news and posts about professional topics in their feed. The context of your LinkedIn ad plays a fundamental role in determining whether your audience engages with your ad. You can make your ad more attractive by using video or eye-catching graphics in it.

  • Test your ad copy

Test your ad copy

It’s always a good practice to test your ad copy first. If you are not testing your ad copy you might not get the best results for your business. Test your ads to get the most out of your LinkedIn advertising campaign. Create multiple versions of your ad and deliver them to different people. Monitor how your audience engages with the different ad types to see which one gathers the most engagement. That will help you to find out which version of your ad is best and will be your final lead generation ad.

  • Create landing pages that are informative

Create landing pages which are informative

Creating informative and relevant landing pages helps in improving LinkedIn conversion rates. A creative ad with a weak landing page won’t get people to convert. You need to keep the momentum going by creating an excellent landing page to go with your ad. Keep your landing page simple, clean, and easy to follow. Include all the essential details on your landing page to ensure your audience feels informed.

  • Ad content should be posted organically

Ad content should be posted organically

If you are new to advertising on LinkedIn then you can try testing your ad copy as an organic post first. It will help you to see whether your ad copy connects with your targeted audiences or not. This LinkedIn marketing strategy can help you to determine if you should run a paid campaign with the same information or not. If you see higher responses to a post, you can promote that content and turn it into an ad. This strategy will be helpful for you in two ways. First, you can manage your ad budget efficiently, and second, you will have a real insight into the type of content that will get leads and engagement.

How To Promote Your Small Business In 14 Steps

How To Promote Your Small Business In 14 Steps

Every business owner wants to put their products or services in front of their potential customers. And to get customers every business owner needs to promote his/her business. In this article, we will get to know about how to promote your small business in 14 steps. For business owners, the ways that you can promote your business and attract customers have changed dramatically in the past decade. Earlier, this was a matter of deciding between a flyer, a brochure, a postcard, or an ad in the local newspaper. But in today’s digital era, the possibilities are endless.


14 Tips To Promote Your Small Business

Actually more than half of all spending on advertising has now moved to online mediums. We are going to look at 14 incredibly simple yet highly effective ways to promote your small business in 2022. You can implement all of these without needing special expertise or significant investment.

1. Create a Website

Every business needs a website, no matter how old-fashioned your business or clients may be. A user-friendly and informative website can help you establish your business and ensure consumers can learn more about your product and services. You should optimize your website for both computers and mobile phones to make it easy for customers to find the information they need regardless of the device they use. Depending on the type of your business, you should have the following information available on your website:

      • Store operating hours
      • Location
      • Range of products and services
      • Contact number and email id
      • Customer contact form
      • Mission and values
      • History and background
      • Employee’s information


Create a Website


2. Create a Business Blog

Writing blogs will expand your website and enable you to connect directly with your customers. Blogs can also help to increase your search engine rankings. You can regularly write about business topics that relate to your product and services and encourage customers to leave comments or contact you for more details.

Create a Business Blog


3. Develop Social Media Presence

Nowadays almost everyone is active on at least one social media platform. Promoting your brand on social media is very effective if you continually create posts, which helps you regularly connect with consumers and gather more followers. Try to post something which includes information about discounts and offers, updates about new products, and fun and quiz content. This is known as social media marketing in which you can promote your business at a very low cost or budget.

Develop Social Media Presence


4. Connect with Your Community

Connecting with your community can help a lot because many communities help small businesses to grow up. These communities offer a low-cost way to spread information about your business like they can offer a strong customer base, spread your brand by word of mouth, and much more.

Connect with Your Community


5. Build relations with your vendors

Developing relationships with your vendors can provide several benefits. Your vendors can help you get some business partnerships because these local vendors have strong connections with other local businesses. If you have very good relations with your vendors they can help in your hard times also.

Build relations with your vendors


6. Get your business listed

To increase your ranking on search engines, get your business listed on major listing services. Listing on major listing services will help consumers find your business when they search for a specific term.

Get your business listed


7. Email Marketing

Depending upon your market, sending emails to consumers is still a good option. Email campaigns can help to keep your products and services top of mind for your consumers.

Email Marketing


8. Press Releases

Whenever your business does something newsworthy, it is a very good practice to send it out for a press release to your local and regional news outlets. The press release is a powerful media tool to use to help generate publicity. You can also use websites for press releases such as PRLog and 24/7 Press Release.

Press Releases


9. Influencer Marketing

Influencers are people who have a large follower base on social media like Instagram and also on YouTube. You can collaborate with these influencers to promote your business digitally. Influencer marketing can help to both grow your brand reach and offer sales incentives.

Influencer Marketing


10. Advertise on YouTube

Advertising on YouTube is a paid strategy that you can follow to promote your business. YouTube advertising can be an investment that pays off if it’s done in a proper way. You can advertise on YouTube by creating video ads that play before videos in relevant categories.

Advertise on YouTube


11. Form Partnerships

Partnering with a non-competitive business that serves the same clients can be a great way to promote your small business in your local area or network. Once you have established a relationship you can help each other to grow your respective businesses.

Form Partnerships


12. Sponsor Local Events

Even in today’s era of digital promotions, hosting or sponsoring events in your community is a great way to promote your business. Sponsoring or hosting local events will strengthen your connection with local customers.

Sponsor Local Events


13. Advertise Locally and Offline

You can also advertise on traditional platforms such as newspapers, magazines, radio, and television to promote your business if your budget is good enough.

Advertise Locally and Offline


14. Exhibit at Trade Shows

Trade fairs attract a mass group of buyers and sellers from every particular industry. If you can afford to get a slot in trade shows, go for it. It will showcase you in front of many industry leaders and will also help you get your business promoted to a large number of quality customers.

Exhibit at Trade Shows

How To Analyze Market Research In 6 Steps To Grow Your Small Business

How To Analyze Market Research In 6 Steps To Grow Your Small Business

Do you know why, how, and when to do market research and then how to analyze market research? Let’s understand the term ‘Market Research’ first. Market research can be defined as the process of evaluating the feasibility of a new product or service, through research conducted directly with potential customers.

Analyzing market research is the process of conducting research to know how current or potential markets may receive a product, then analyzing the results of the research to determine a marketing strategy. Analyzing market research is an important part of your business and of course a larger part of any company’s marketing team job duties.


Why Conduct Market Research?

The purpose of conducting market research is to understand the market associated with a particular product or service and to decide how the audience will react to a product or service. Doing market research helps you position yourself in the market so that you can differentiate yourself from your competitors and also identify unmet needs in potential customers. Conducting market research can also help you understand what other potential markets you can move into and continue to grow your business.


Why Conduct Market Research


Reasons for Analyzing Market Research

Here are some reasons to analyze market research:-

    • Helps in strategic planning

      Market research analysis can help you draw conclusions about your company’s financial health and where you can continue to grow, whether it is into new markets or with new initiatives. You can analyze the strength of each plan and determine the strategic benefits.

    • Identifies trends

      Analyzing your market research can help you to identify relevant trends before your competitors and stay ahead of the market. Research work will be very easier when you will identify the current trend of the market.

    • Clarify your position

      Market research data analysis can help you to place your product or brand in a better position as compared to your competitors. You can clarify how to best position yourself to potential customers.

    • Forecasts business projections

      Analyzing your market research data can help you create an idea of what the future of your business might look like. You can plan your or your company’s future growth by it.


Reasons for Analyzing Market Research


How to analyze market research

Here are 6 steps explained that you can follow to analyze market research.

1. Set an objective

You should have a clear goal or objective in your mind. To have a successful analysis, it\’s helpful to start with a clear goal or question that you want to answer to help you focus your research. Understanding what you want to know can also help you determine how you go about conducting your market research. When conducting marketing research, you can gather data that will answer the following questions:

      • Who are my potential customers?
      • What are the common shopping habits of these customers?
      • How large is my target market and how many competitors are there?
      • What are the price points in this market?
      • How do I compare to the competition?


2. Develop a research plan

Develop a plan to execute your research. In this step, you can determine if you want to conduct your own primary research, if you can rely on secondary research or if you want both. You can find out which markets you want to reach out to and how to contact your target customers in a better way. You can also determine what parameters you would like to set for the research.


3. Collect data

Collecting data is very important in market research analysis. During this step, you gather the data you can analyze later, so you want to be as thorough as possible. You might put together a team to conduct various types of research and for the collection of research data. You may also want to look into different technologies or web services that can help you conduct your research in the most organized way.


4. Analyze the data

After the collection of data, it’s the turn of analyzing it. You can organize the data into categories and look through them to identify patterns. You can use any of the analysis models listed above for this portion of your research analysis. During this step, you look for any information that may help you answer your objective or key question.


5. Present the findings

Once you have identified the patterns, you can organize the data into a presentable form and share it with your team. This will help you communicate what you learned during your research and analysis. Additionally, you may want the input of other teams and managers when creating an action plan based on your market research, which is why presenting it to them can be helpful.


6. Draw conclusions

This is the final step in which you can draw conclusions from the market research analysis you have done. In order to draw a conclusion, you can follow the steps appropriate for the type of analysis you used, including the feedback from your team and coming up with an answer that fulfills your objective. You can take help from these conclusions for your next research.

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