Social media presence can be understood as full accounting of an individual’s or company’s activity across all social media platforms. Social media presence includes posts, replies or other interactions on all platforms by any person or company. Most of the companies have dedicated staff for social media tasks. In this article we will discuss the importance of social media presence and how to build your social media presence for engaging new customers.
Why is a social media presence important?
As we all know that people nowadays are spending so much of their time on social media platforms, so advertising on these platforms will be very beneficial. A successful social media presence is very important for businesses because it gives the opportunity to communicate with consumers directly. The popularity of social media is an efficient way to connect and get your message about your products or services to customers quickly and directly. Other benefits to build a social media presence for your company are as follows:
It establishes your company brand: Every company needs a strong brand identity and social media can definitely help in it. A company’s social media presence will help it to be in mind of customers.
It grows your customer base: Social media presence expands the reach of your company to potential customers who did not know about you previously. Hence your customer base increases tremendously.
Helps in new product marketing: Social media is a great platform to introduce and market new products. Your social media presence is an opportunity to increase anticipation for your product among consumers who have already shown interest in it.
Builds customer loyalty: By interacting with customers on social media, you can work to increase their loyalty and create a positive impression of your company.
How to build your social media presence
In order to get maximum benefits of social media platforms you have to grow your reach among customers. Given below are some steps to follow to increase your social media presence:
Make sure you use the right platform for you: Depending upon your type of business choose the right social media platform for you. Trying to get famous on every platform is not necessary. Choose the right social media which will help to promote your business. This is a very important aspect of social media management. If you are stuck as to where to start, then put your focus on Facebook and Instagram as both platforms are the most used in the world.
Set your social media goals: You should set goals that are specific, measurable, relevant and time-bounded. Set a goal at your choice. They may be long-term goals as well as short term goals. For example you can set a long-term goal of growing your Instagram followers count by 50% in three months or you can set a short-term goal of increasing follower count by 10% every month.
Be Human: Gone are those days when brands promoted their products and services in a very boring and inhuman manner. In the modern age of transparency, people want to get to know your company on a more personal level. Many brands today crack jokes and talk to their followers in a very frank manner. The idea is to connect with your customers in a very human manner.
Focus on your content: Producing quality content is one of the important keys to grow your social media profile. If your content is good the conversion rates get higher, which means each new viewer is more likely to become a follower and a user of your products.
Create an editorial schedule: Creating an editorial schedule is a good practice in social media management. Maintaining a schedule helps to post your advertisement or any social media post in a proper and timely manner.
Keep it fresh: Don’t be that person who posts the same link over and over again. Audiences like to see fresh and exciting content that cuts through the competition. Try to create content that is bespoke to you and your business. The content should be fresh, exciting and it should stop a reader from scrolling down and let them engage with you.
Respond to your followers: Respond to users who reply to your posts. It will increase your interactions as well as it will help in building loyalty. This is a part of social media management in which followers develop an attachment with your company’s products and services and promote your business for free.
Keep an eye on algorithms and updates: Most of the social media platforms are using some level of algorithm. If you can follow these algorithms and updates your social media presence will enhance drastically. For example some platforms like Facebook give priority to visually engaging content over less visual content. You just have to follow the algorithm in such a way that your posts are most liked by customers and followers.
Always be with trend: Always be up to date and be with the current trend. Brands always have something new to post or advertise if they keep an eye on current affairs, trending hashtags or any latest meme.
Use tools to monitor your activity: There are many tools available online which can help you in identifying your top-performing content, performance trends and many more. These tools will help you in determining whether you are heading in the right direction or not. The data analysed through this type of tools can help you treat social media less like a guessing game and more like a science.
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