Month: March 2022

10 Tips For Growing A Successful Small Business - The Ultimate Guide in 2022

10 Tips For Growing A Successful Small Business – The Ultimate Guide in 2022

 

What defines a successful business?

 

What defines a successful business?

Every entrepreneur wishes to run a successful business, but what defines a successful business?  

A successful business includes the growth of your company and the money it provides you. There is no standard definition of a successful business. Choosing your definition is the best way to satisfaction. For me, a successful business is one that I am happy with and has been profitable.  

There is no formula for instant success. When you start your small-scale business,  your main goal is to establish your brand and start growing. Growth is an ongoing process that requires hard work, patience, and dedication; but, this does not happen overnight.  

Running a successful small business is an entirely different story. Several factors that affect the success of a small business may be internal or external. A business owner might want to know the keys to a successful small business before launching it in the market. The success rate of small businesses is higher than that of large enterprise businesses.  

 

How do small businesses succeed? What qualities determine the success of a small business?

 

How do small businesses succeed? What qualities determine the success of a small business?

Small businesses are moving ahead and they are the economic drivers of our country. Passion for the venture determines the success of a small business.  New business owners usually mistake being over-excited for being passionate. 

The following 3 qualities help determine the success of a small business-

1. Passion 

New passionate small business owners keep up late working for the fun of working. They make their work their reward. Being passionate keeps them energized for the ups and downs. 

Passion 

2. Patience 

Generous patience is an important factor when building a small business. You need a lot of patience and hard work with a solid strategy. 

Patience 

3. Love 

Love it or leave it! Fall deeply in love with your business. Find enjoyment at work or simply quit it. 

When you run a small-sized business, it needs time to build and become profitable. 

Love 

In this blog post, you will learn the latest ideas to run and maintain a successful small business. 

 

Expert Tips to Grow a Successful Small Business

1. Hire the right people 

Hire only strong candidates for key roles. With hardworking employees dedicated to your company’s success, your business will be better equipped for continued growth. People you hire are either going to make your business or break your business. When you find the right people on your team, you make your job easier as a small business owner. Small businesses hire fewer employees due to the low budget and small business size. You need to focus on hiring people who are jack of all trades if your team size is small.

Hire the right people 

2. Reduce business costs 

Small businesses’ revenue is lower than large-scale businesses. At this scale, your budget is tight. It doesn’t mean that they don’t reach their business objectives. Budget planning is so important for small businesses to reduce business costs. Make smart financial decisions and decide where to put your small business funds.

Reduce business costs 

    • Use technological solutions 

      Small business owners have to use software, website, email, and smartphones. It saves time and business funds. This technical advancement helps your small business to grow more efficiently and effectively. This will permit you to expand your company and compete with large businesses. 

Use technological solutions 

    • Avoid landlines

      Living in a digital world, the use of traditional telephone landlines is an unnecessary business cost. Small business owners can use cell phones or virtual phone lines instead of landlines to reduce costs.

Avoid landlines

    • Go paperless

      The cost of paper, ink, postage, and mailing supplies seems minimal at the beginning, but it adds up to a large business expense. Filling all paperwork on a computer can help you save your small business funds. 

    • Use the internet

      Start marketing your business online by utilizing low-cost marketing strategies for small businesses. You can get started with a business blog, digital marketing, and online advertising to get an instant response with a minimal budget. 

    • Buy refurbished equipment

      Buying brand-new devices and equipment can add up to your business cost. You can buy refurbished products and equipment that are as good as the new variety but are offered at a discounted price by the manufacturer.

    • Bartering

      If you have a business cost-friendly mindset then it can help you save more money. If a business owner adopts a bartering system then you can exchange your goods and services for their goods and services without cash changing hands.

    • Find a low-cost business location

      Expenses for a physical place can be immensely high. If you convert your business to a home-based business and let your employees telecommute, you can dramatically reduce your business costs by downsizing your retail location.

3. Get Organized 

To achieve business success you need to be organized.  A good way to be organized is to create a to-do list each day. This will ensure you did not forget anything. You must create a sales funnel to automate your revenue flow and scale your business. A sales funnel has a  complete process of finding prospects and converting them into customers. 

4. Keep Detailed Records 

All successful businesses keep detailed records. It will help you to understand where your business stands financially and what are your potential traits. This will give you time to make solid strategies to overcome challenges. 

5. Get Referrals

The easiest way to find new customers is by asking your old customers for referrals. You can offer appealing incentives to your existing and satisfied customers for referrals. This can fuel your small-scale business. For example, many websites give discounts or credits for referring someone else to their platforms. If a new customer purchases through a  referral code, shared by an existing customer, then that customer is eligible to avail of the incentives as a reward. This helps you to grow your customer base and achieve small business growth. 

6. Research Your Competition 

To grow your business always study and learn from your competitors. After all, they may be doing something right that you can implement in your small business. When you are looking to enter a new market, it is very important to research the market first and then dive in. You can find out your competitor’s flaws to improvise and beat them. 

7. Research Your Customer 

Small business owners are proficient in understanding their customer choices perfectly. That’s why when a  customer comes to a fashion designer or a retail store owner, the small business owner can assume their choice and expense limit. This quality of small business owners knowing their customers personally helps their business to grow exponentially. 

8. Build Customer Relationship 

A great customer relationship can bring success to your small or large-scale business. Due to the small business size,  small business owners can personally know each of their customers to build a solid relationship. People like to buy directly from the owners. They have more confidence in the product owner. By personally communicating and resolving all their queries you can form a strong relationship with your customers. This will help you to build a loyal client base. 

9. Take Calculated Risks 

Take risks as a cost of opportunity and innovation.  Innovation can’t happen if you will not accept the risk. If your product has entered the market you can extend its usage. You need to create the requirement in the market and solve it with your products and services. By expanding your product’s usage, you can increase your business sales. 

10. Stay Focused 

Making money is not an easy game. It takes time for people to know who you are, what you do, and what you serve. Stay focused!  Social media will help you to better understand the market. Every business,  big or small makes mistakes. But successful small business owners own their mistakes. They stay focused, learn from their mistakes and make better decisions for the future. 

 

Don’t ignore the “Don’ts” of growing a successful small business

1. Don’t rely on a few customers

Losing, a single major customer will get you into trouble. Always nurture your potential customers. 

2. Don’t rush the hiring process 

If you hire people haphazardly, you might choose the wrong candidate. Make sure you know what position you want to fill in your company. Post a job offer, start interviewing interested candidates and hire the one who is hungry to work. A good candidate is worth waiting for. 

3. Don’t underestimate the importance of financial planning 

Lack of effective financial management is a common factor that causes harm to your successful business. 

4. Don’t ignore what’s happening in the market 

You have to adapt to the evolutionary change as a part of production techniques and consumer preferences. 

 

Conclusion

Small business growth needs a lot of dedication and patience. It is a time-consuming process. This post will help you grow your small business more effectively. 

Do you have any queries related to Small-scale business growth? If so, let us know in the comment section. Our Ecsion Inc team will help to sort it out for you.

 

Related post
How to Increase Business Conversion Rate with Qualitative Analysis in 2022
How to Increase Business Conversion Rate with Qualitative Analysis in 2022

In the marketing world, the business conversion rate is marketing with the purpose of increasing conversions. Good conversions mean a Read more

Lead Generation: A Guide to Generate Sales Leads for Small Businesses in 2022
Lead Generation: A Guide to Generate Sales Leads for Small Businesses in 2022

Small business owners are continuously looking to expand their user base and grow their businesses. Business growth can be a Read more

How to Create Digital Marketing Strategy for Small Businesses in 2022
How to Create a Digital Marketing Strategy for Small Businesses in 2022

Are you looking for a digital marketing guide to grow your small-sized business?   Then you are on the right page. Read more

Conversion Rate Optimization in B2B LinkedIn Marketing
CONVERSION RATE OPTIMIZATION IN B2B LINKEDIN MARKETING

In the past years, LinkedIn has changed a lot. Earlier LinkedIn was known as just a job portal website but Read more

Easy Twitter Marketing Ideas For Small Businesses In 2022

Easy Twitter Marketing Ideas For Small Businesses In 2022

If you are running a small business, you might not have the budget or time to invest in high-cost marketing strategies to achieve your business objectives. You need to focus on low-cost marketing solutions to introduce your small business to people even without advanced marketing expertise.

Twitter is the 5th most popular marketing tool in social media marketing. According to Twitter’s solid Q4 reports, its daily user base grew 13% to reach 217 million. With these numbers, Twitter becomes one of the best channels on social media to build trustworthy relationships with followers. Easy Twitter marketing ideas open a gateway to encourage two-way communication between the marketers and the existing as well as future customers.

Why Twitter?

Twitter …

…is free.

…allows small business owners to promote their business in seconds.

…expands your reach to the audience.

…allows you to provide instant customer support and services.

…allows you to communicate with your followers.

…share the latest updates about your company.

Twitter is an educational platform where people can build or destroy a company’s reputation. It allows people to tweet about you, your firm, and your business. So, it is important to log in to Twitter regularly to check for any negative tweets to avoid the fall of your business. It is important to maintain a positive reputation.

Let’s dig this goldmine to discover new opportunities, customer insights, and a loyal fan following for your small business.

 

What Is Twitter Marketing Strategy?

 

What Is Twitter Marketing Strategy?

Twitter marketing is a plan to create, publish and distribute your content to your followers through a social media channel. The main objectives of this type of marketing strategy are to drive more traffic, generate more leads, boost conversions, enhance brand recognition and expand sales to grow your small business.

A winning Twitter marketing tip is to craft your content beautifully. An attractive content might just hit the bull’s eye and go viral!

 

Why Use Twitter Marketing Strategy?

Twitter is an engagement goldmine. It is just like a business owner sitting in the mine not knowing where the gold is. You need to dig deep to find something golden. Twitter allows you to dig deep to find your audiences, polish your business strategies and shine like a superstar business.

According to statistics, Twitter has around 336 million monthly active users. Such phenomenal numbers had led many small-scale businesses to incorporate Twitter marketing into their plan. The chief financial officer of Twitter says the main goal of Twitter marketing is to double the revenues.

Twitter marketing can help a small business to fulfill social media marketing requirements in four ways:

1. Strengthens the Brand – A good brand value, no matter big or small is vital for a company to shine through. It is very important to have a recognizable voice and crystal-clear company values. If you share good information and the latest company updates through your tweets consistently, people will start to recognize you, your brand name, your company name, and your industry, thus creating a reputable business in the market.

2. Establish Stronger Relationships – Developing and maintaining good relationships with your customers is imperative. This strategy will allow you to get more coverage on social media and expand professional relationships with your followers. The best part about using Twitter from the user’s point of view is how fast the big brands like Reebok, Nike, or Business models like IRCTC responds to your queries or even complaints and provide services. This is proof that even big companies consider Twitter a boon in social media.

3. Improves Organic Search Engine Rankings – Twitter helps you to grow your followers or customers organically. It acts as a search engine medium that allows users to do sufficient research about different businesses, their products, and services. Tweets that link to your blog posts can generate inbound hits, which helps you to rank your site higher by Google.

4. Monitors your profile –Twitter is also a great source of news media. It helps you to monitor unfavorable customer reviews, testimonials, and even complaints on social media. There is no other way to find out whether the consumer is happy about your services or not. It allows small business owners to check in, learn about the issues faced by customers and fix them on an urgent basis.

Now that you have sorted, keep reading to discover the secrets used by expertise to grow a small-scale business on Twitter.

 

What Are The Twitter Marketing Ideas Used For Small Businesses?

Exposing your local business to a powerful social networking site such as Twitter, can boost growth and build a business. With the best Twitter marketing strategies, you can bring users to your website and convert them into potential leads.

Following are the best Twitter marketing practices to grow small businesses

  • Identify your objectives
  • Customize your profile
  • Include relevant hashtags
  • Run polls and surveys 
  • Use the right call-to-action button (CTA button)
  • Create Twitter list
  • Create Twitter moments
  • Curate Content
  • Schedule your posts
  • Evaluate your performance

 

1. Identify your objectives:

One way to find out if your Twitter marketing strategy is working fine or not is to set ambitious goals. Identify your goals.

Identify your objectives

For example, do you want to drive users? Or maybe you have a strong user base and want to boost sales.

Whatever is it, note down your goals and identify meaningful metrics by using Twitter analytics to track what is working for your business. These metrics include

  • Engagements – likes, views, comments, and retweets
  • @Mentions – How many followers mentioned you or your company name in their tweets
  • Impressions – How many people watched your video or saw your tweet

2. Customize your profile: 

Optimize your Twitter profile to provide better visibility.

Customize your profile

Create an interesting Twitter handle by following these tips.

Keep it simple – Choose a perfect username for your Twitter handle so that it can be found easily by your audiences. It is the first impression on social media. Companies can simply use their name as a Username. For example, our username is “ecsioninc”

Mention the issues you solve in the bio section – Use the format:

“We help (your demographics) get (the issues that you solve) by (a method used for solving the issue).”  For example, “We help businesses to get more leads by paid ads”

A compelling author bio can attract prospective customers and compel them to contact you for your services.

3. Include Hashtags:

Find out relevant hashtags and use them in your tweets to get better visibility on social media platforms. When people search for business-specific topics or conversations they use hashtags in the search engine to reach relevant topics.

Hashtags can help you increase engagement. Even non-followers may land on your page by using hashtags. 

4. Run polls and surveys:

Features like surveys and polls help brands to converse with their followers. You can encourage users to join the conversations and learn about their priorities and concerns. For example, ask them playful industry-specific poll questions, find out their preferences and finally improve your marketing content. You can also run surveys on your Twitter handle and learn from your followers to help refine your business.

5. Use the right call-to-action button:

The use of relevant Call-to-action buttons in your tweets can help you get more visits to your website. Compel your audience to share your content, visit your website, and use a coupon from your landing page. The basic purpose of CTAs is to reach your marketing objectives. For example, if your social media audit shows low sign-ups, use CTAs to compel the audience to subscribe.

6. Create a Twitter list:

What is a Twitter list? For those who don’t know, this is one of the most important features on Twitter. It helps you to create a list of curated groups of accounts.  For example, your home page shows you all kinds of stuff from different people you follow, but that is like out of control. Creating Twitter lists can help you add relevant people to that list.

7. Create a Twitter moment:

The Twitter moment is an extended format where people find a dynamic way to tell their stories. It is a powerful feature that marketers can take advantage of in their business. It is a group of collected tweets that are collected under a Twitter moment name. The good part of this feature is that anyone on Twitter can see your moments even if they don’t follow you or you don’t follow them.

8. Curate Content:

Don’t just rely on your own content. Share content from different sources that are performing well and retweet helpful articles on your Twitter account. It helps you diversify your posts and better connect with your audience.

   NOTEPublish only the third-party content that matters to your audience

9. Schedule your posts:

Schedule your tweets when your followers are most active. The scheduling feature can help you save time and reach your audiences at peak hours even when you are not around.

Schedule your posts

For example, you are a company headquartered in India but have customers from around the world. You might want to schedule specific tweets/posts for the audiences of America. Scheduling tweets allows you to post during peak hours.

10. Evaluate your performance:

Use different platforms to get an insight into your best and worst-performing tweets. This allows you to evaluate what your audiences are looking for. It helps you to refine your content and discover which strategy is performing well in your Twitter marketing campaigns.

 

Conclusion

Don’t waste your marketing budget. Implement the best Twitter marketing practices to achieve long-term business goals. Keep it real, and resonating for your followers to show the best of your brand.

Related post
How to Use Google My Business Profile to Get More Customers in 2022
How to Utilize Facebook Business Manager for Clients_ Ultimate guide in 2022

Nowadays in order to gain more visibility on Google, local businesses create a Business profile also known as a ‘Google Read more

How does LinkedIn Matched Audience help in Generating Leads?
How Does LinkedIn Matched Audience Help In Generating Leads?

Today, LinkedIn Marketing Solutions provides a convenient and unique way to target members by Company, Industry, Skills, Titles, Categories, and Read more

How to Utilize Facebook Business Manager for Clients: Ultimate guide in 2022
How to Utilize Facebook Business Manager for Clients: Ultimate guide in 2022

Do you want to run a Facebook ad for your client? Are you worried about the safety of access to Read more

10 Easy LinkedIn Marketing Strategies for Small Businesses in 2022
10 Easy LinkedIn Marketing Strategies for Small Businesses in 2022

LinkedIn has emerged as the world’s largest professional networking site. This American business is not just a social media platform Read more

How to Create a Digital Marketing Strategy for Small Businesses in 2022

How to Create Digital Marketing Strategy for Small Businesses in 2022

Are you looking for a digital marketing guide to grow your small-sized business?  

Then you are on the right page. In this article, you will learn the basics as well as advanced digital marketing tactics to grow your small business.  

But first of all, let’s have a detailed understanding of ‘Digital marketing’.

 

What is Digital Marketing? 

 

What is Digital Marketing

Digital Marketing is the act of advertising your business and selling products and services online. Digital Marketing is any form of marketing that involves the internet and online-based digital technologies such as social media, web applications, mobile apps, websites, email, and search engines.  

Digital marketing is a dynamic process that allows two-way communication between a business and its customers. Traditional ways of marketing that use newspapers, Print-ads, or billboard ads are starting to become a rare sight. With Startups growing significantly every year by 10% in our country, it is important to create a solid digital marketing strategy to build a successful digital presence for your brand to expand your business.

 

Why Digital Marketing?

 

Why Digital Marketing?

Social media platforms like Facebook and Google generate more revenue than traditional media companies because they control more eyeballs. Today, online and offline worlds are coming together. In the future, traditional devices will be modernized to leverage digital media. A digital marketing strategy helps your business reach digital goals. That is why digital marketing matters.

If you are a local business owner still postponing your digital marketing plans due to reasons like lack of knowledge and limiting yourself to a particular kind of marketing strategy?  

Then better read this article till the end to discover the benefits of digital marketing for small businesses.

 

What is Digital Marketing Strategy for  Small Businesses?

Digital Marketing strategy involves many different channels such as online ads,  blogs, and social media for promoting small businesses to a wide audience of prospective customers. It is an online marketing strategy designed to optimize the promotion of business online. 

Here are a few commonly used digital marketing ideas: 

    • Search engine optimization (SEO) 
    • Search engine marketing (SEM) 
    • Social media marketing(SMM)
    • Pay-per-click (PPC) advertising  
    • Content marketing 
    • Email marketing 
    • Affiliate marketing 
    • SMS marketing

 

1. Search engine optimization (SEO) 

Search engine optimization

Search engine optimization is a  practice of improving your online content’s search engine ranking on major search engines like Google. It can be achieved by prioritizing certain keywords and phrases.  

2. Search engine marketing (SEM)

Search engine marketing

Search engine marketing is used in conjunction with SEO. It leverages paid ads to improve visibility within the search engine.

3. Social media marketing (SMM) 

Social media marketing

Social media marketing is the practice of utilizing social media channels such as Facebook, Instagram, Twitter, etc. to promote business products and services. 

Influencer marketing is a type of SMM that involves product mentions,  product placements, and endorsements from top social media influencers.  In simple words, influencer marketing is used by companies to collaborate with social media influencers to create sponsored content and giveaways to educate people about their products and services. 

4. Pay-per-click (PPC) advertising 

Pay-per-click (PPC) advertising

Pay-per-click is an online method of advertising where a company pays the publisher only when a person clicks on the advertisements. 

5. Content marketing 

Content marketing

Content marketing focuses on creating, distributing,  and promoting relevant and attractive content to improve engagement at the website. Examples of content marketing are texts, blogs, podcasts,  webinars, videos, e-books, case studies, infographics, etc. 

6. Email marketing 

Email marketing

Email marketing helps businesses to send promotional content and offers directly to the inboxes of prospective customers via email. Automated Newsletters are most commonly used in Email marketing. 

7. Affiliate marketing 

Affiliate marketing

Affiliate marketing is a performance-based marketing strategy in which a company pays a commission to an external website for traffic and sales generated by its referrals.  

8. SMS marketing 

SMS marketing

SMS stands for ‘Short Message Service’. SMS marketing allows a company to directly send text messages about offers,  promotions, news updates, and campaigns to their customers via SMS. 

There are two types of SMS messaging:

    • Transactional messaging

      It delivers information like order confirmation or shipping details. It helps to keep the customer updated and thereby builds customer loyalty. 

    • Promotional messaging

      It sends messages that include promotions of an offer, new product, or service. It helps to drive sales.

Now, the next question knocking for an answer must be  

 

How Much Digital Marketing Will Cost  A Small Business?

Well, the cost of digital marketing varies as per business size, business revenue,  and business goals. For example: 

    • Basic Digital Marketing – For Startups and Small businesses Intermediate Digital Marketing – Mid-sized businesses 
    • Advanced Digital Marketing – Large or enterprise businesses 

 

Startups and small businesses have a low marketing budget. So, they focus on cost-effective and basic digital marketing plans that include blogs, websites, and social media to drive traffic and generate revenue at a low price point. The cost of a basic digital marketing plan is several hundred dollars a month. Smaller businesses can start with the basic digital marketing plan and look forward to developing methods to reach the intermediate and advanced levels of digital marketing strategies.

 

Top Benefits of Digital Marketing  Strategy for a Small Business 

A digital marketing business plan is one of the best formulas for small businesses to engage and build connections with existing, new, and future customers. 

Utilizing smart digital marketing methods, you can reach a wider market of potential customers.  

Let’s discuss the advantages of using digital marketing strategies. 

1. Global reach

Global reach

Traditional forms of marketing strategies are restricted by geography while digital marketing happens online. It means that this online marketing strategy helps you to reach globally. Even a small business owner can reach the global market through his online store.  This online accessibility has opened a gateway for small local businesses to grow locally and globally. 

2. Local reach

 Small local businesses rely on local customers staying in their neighborhoods. A digital marketing strategy provides local visibility and brings nearby customers to their doors. 

3. Effective targeting

Effective targeting

Digital marketing allows you to extract data that helps you to find important information like the nature of the audience,  performance metrics of different campaigns, events, and so on. It helps you to modify existing strategies and set them as per business and customer needs.  

4. Lower cost

Lower cost

Digital marketing is cost-effective. This point is one of the biggest benefits for small businesses running on a low budget. Digital marketing helps to generate more leads and also saves money. Small companies can use highly targeted digital marketing strategies to find out cost-effective solutions to compete with large enterprises. Some digital marketing strategies like social media marketing and SEO won’t even cost you a penny. 

5. Multiple digital marketing strategies

Multiple digital marketing strategies

Depending upon the nature of a  business digital marketing provides different types of strategies. A small business like B2C might be a local business selling clothes that aims to gain local visibility. Every business owner needs to find out their business goals and choose an appropriate digital marketing plan to transform their business. 

6. Multiple content type

Digital marketing is not limited to traditional marketing, it provides you with more coverage. You have a wide range of content types like blogs, podcasts, webinars, infographics, e-books,  visual content, emailers, and whitepapers. You can choose any type of content, and reproduce it to fit as many platforms as you want. 

7. Increases engagement

Increases engagement

Digital Marketing or online marketing is highly engaging by default. Half of the world’s population is online every day.  The more you engage online, the more numbers of loyal customers you can reach. Users can share their blogs, save videos and engage with websites. This helps you increase brand awareness and drive sales.  Nowadays customers generally conduct online research to evaluate reviews before making a purchase. The first step starts with a search engine. In this way, small businesses with developed search engine optimization, search engine marketing, and pay-per-click strategies can connect with customers immediately and increase engagement rates. 

8. Analytics

 Analytics

Web analytics helps you to measure the performance of digital marketing campaigns in real-time This helps you to find out the flaws, optimize future campaign strategies and fix any possible errors on time. 

 

How to Create a Digital Marketing  Strategy for Small Businesses?

Digital marketing is crucial for all types of businesses and choosing the best marketing strategy is the key to success. Let us learn how to create a digital  marketing strategy for small businesses step-by-step

    • Determine your goals
    • Evaluate your existing digital marketing presence
    • Build your customer persona
    • Locate your customers at all funnel stages
    • Implement specific guidelines to reach your goals
    • Incorporate automation and personalization
    • Track your results

1. Determine your goals 

 Determine your goals

Companies marketing objectives must be tied to their major business goals. For example, if a business objective is to raise their online revenue by 30% then the marketing team’s objective might be to generate 60% of more leads through the website than the previous year.  Monitor the progress of your goals and modify your marketing strategy to improve the results. 

2. Evaluate your existing digital marketing presence

 Even if your digital marketing presence is close to “zero”, it is important to find out what your business has accomplished till now. Before building a digital marketing strategy, is it essential to know your digital presence in the market?  You must understand your main marketing channels like website, SEO,  email marketing, or Pay per click advertising to find out which of these are driving more leads and traffic to you. Start ranking each channel from most effective to least effective. 

3. Build your customer persona 

Build your customer persona

Once you know your business goals the next step is to know your target customers. But, how will you do it? Well,  simply put yourself in your customer’s shoes. This will help you to understand what would appeal to your customers from their point of view.  To create a customer persona you need to research, survey, or even interview your target customers.  

Firstly, create narratives like what does this person shop for? Where is he from? What does he read? Which social media channels can you find him on?  

Secondly, get more specific about their need. Ask yourself What do they need? What are their preferences? How can you help them meet their expectations?  

Combining quantitative information (location, age, income, job title) and qualitative information (goals, challenges, interests, priorities) can help you build an accurate and effective buyer persona that will be highly valuable to your business. 

4. Locate your customers at all funnel stages

Now that you know your audiences, the next step is to know how and where to find them. To locate your audience, you need to again refer to your analytics and cross-reference it with your customer’s persona.  

Let’s say, for instance, you are a room designing company. You decorate all types of rooms from a baby nursery, Girls/boys’ room, living room, or even classrooms for schools. There is a chance to have a diverse audience looking out for you. 

For example:  

    • Someone who is taking a lot of time to remodel his daughter’s room might discover you by googling phrases like “Best décor ideas for a  girl’s room”. If they find your work featuring in a blog post they might reach you. 
    • Someone interested in a low-budget living room décor finds your sponsored Facebook ad about discounts on your services. 
    • Someone who has already hired you once, and who you now include in your email campaign featuring offers that you are providing only to the old customers. 

 

Once you have all this information you can start to target different groups of customers via different channels.  

5. Implement specific guidelines to reach your goals

 Now that you have understood how and where to find your target customers, the next step is to tie everything together and create a specific plan to reach your goals. For example,  

    • Place lead magnets on the sides of all blogs, along with a call-to-action button at the end of your post. 
    • Share influencer content on social media to increase visibility and brand recognition. 
    • Encourage users to submit reviews on Google business to improve their local SEO score. 

 

6. Incorporate automation and personalization

As your campaign starts running, you need to find out more ways to make it as impactful and effective as possible. There are two ways – personalization and automation. Sometimes personalized messages are automatically delivered to the customers as a result of their actions. 

For example, if you purchase a product from Amazon, you might see a list of similar products as ads on your social media channels. 

Personalization and automation can take your marketing strategy one step further. 

7. Track your results

Track your results

Once you have the strategy in place, the final step is to look for holes in your digital marketing plan. If your strategy is up and running on a long-term basis, you must evaluate how your strategy is working. Monitor the progress chart of your campaigns at the end of every month. Note down which strategy is performing like a superstar. To keep track of multiple elements and campaigns, maintain a spreadsheet to compare the results of your campaign. Use metrics tools that are available on social media. Keep a habit of frequently engaging with your users. 

 

Conclusion 

Marketing without a strategy is like driving with your eyes closed. Trust me – only the right strategy and the right content in place can help you get better results.  

Are you still looking for more help with implementing your online marketing strategy? Get in touch with us and see how we help you grow your small business to the next level.  

How do you create your digital marketing strategy? Share your thoughts in the comments below!

Related post
How to Increase Business Conversion Rate with Qualitative Analysis in 2022
How to Increase Business Conversion Rate with Qualitative Analysis in 2022

In the marketing world, the business conversion rate is marketing with the purpose of increasing conversions. Good conversions mean a Read more

Lead Generation: A Guide to Generate Sales Leads for Small Businesses in 2022
Lead Generation: A Guide to Generate Sales Leads for Small Businesses in 2022

Small business owners are continuously looking to expand their user base and grow their businesses. Business growth can be a Read more

10 Tips For Growing A Successful Small Business – The Ultimate Guide in 2022
10 Tips For Growing A Successful Small Business - The Ultimate Guide in 2022

  What defines a successful business?   Every entrepreneur wishes to run a successful business, but what defines a successful Read more

Conversion Rate Optimization in B2B LinkedIn Marketing
CONVERSION RATE OPTIMIZATION IN B2B LINKEDIN MARKETING

In the past years, LinkedIn has changed a lot. Earlier LinkedIn was known as just a job portal website but Read more

10 Easy LinkedIn Marketing Strategies for Small Businesses in 2022

10 Easy LinkedIn Marketing Strategies for Small Businesses in 2022

LinkedIn has emerged as the world’s largest professional networking site. This American business is not just a social media platform that connects job seekers with employers but has transformed into a powerful marketing tool for small businesses.

LinkedIn marketing strategies enable small businesses to build the brand value of their company by creating new connections that matter the most to their business. It provides real-time business and professional relationships on social media.

But this is not all, LinkedIn can help you take your small-size or mid-sized business to the next level.

Keep reading, this article will cover:

    • What is LinkedIn Marketing?
    • Why LinkedIn Marketing is important for small businesses?
    • How to use LinkedIn to Market your Small Businesses?

These are LinkedIn’s Frequently asked questions FAQs.

Let’s Dive-in…

 

What is LinkedIn Marketing?

 

 

Marketing on LinkedIn helps small business owner to engage with a group of professionals to drive actions that matters most for their business. It attracts followers, generates b2b leads, drives website traffic, and builds brand awareness by posting informative content on a free LinkedIn page. 

The process of utilizing LinkedIn to promote a business to get greater attention of the followers to their LinkedIn business profile is termed as LinkedIn marketing

LinkedIn also provides additional functionalities such as –

1. LinkedIn Boosting

 Boosting helps you to boost your high-impact content to a wide range of audiences.

Now, you might want to know – How to boost a post on LinkedIn

Well, It’s “Just a small number of clicks and a credit card away”. Boosting on LinkedIn turns your content into paid campaigns to get more traffic and see faster results.

To boost your Rockstar post,   

  1. Simply click on the boost button
  2. Next, select your campaign goals (engagement, views, awareness)
  3. Select target audience
  4. Set your budget and schedule
  5. Add payment method 

It’s done! You can track the performance of your boosted post.

2. LinkedIn Ads

Advertising on LinkedIn can be highly effective for B2B campaigns or for reaching the target audience on social networks. You need to use some part of your marketing budget for advertising on LinkedIn. LinkedIn ads are paid ads shared on LinkedIn. It may be quite expensive, but these ads help you reach the target audience and leaders of the industry, higher conversions, promote your services and products, track website visits, increase traffic, and connect your social media accounts. 

 

3. LinkedIn Ads Manager

Allows you to create, launch and track the performance of an ad campaign.

LinkedIn Ads Manager

The LinkedIn ads are categorized into 4 types

    • Sponsored content

      Ads that promote content are called Sponsored content.

    • Sponsored messaging

      Ads that allows sending personalized messages directly to the inboxes of LinkedIn member is called Sponsored Messaging

    • Text ads

      These ads create texts that compel your target audience to visit your website and make conversions.

    • Dynamic ads

      These types of ads pull information from LinkedIn profiles to use in ads. Dynamic ads incorporate personalization to connect with your target audience.

    • Showcase Pages

      A LinkedIn showcase page works similarly to your community page. Showcase pages are created to highlight a particular area of your business. LinkedIn users can follow your showcase pages as per their interests on the topic. For example, Google shows three showcase pages inside their main community page Google Adwords, a career in Google, and think with Google.

For example, Google shows three showcase pages inside their main community page Google Adwords, a career in Google, and think with Google.

People only interested in “careers in Google” will receive updates related to the same topic.

Showcase pages help to segment the audience by-product which helps to increase brand awareness.

 

Why LinkedIn Marketing is important for small businesses?

You might have heard that LinkedIn is important for small businesses, but is it? If so, why LinkedIn?  

Why LinkedIn Marketing is important for small businesses?

LinkedIn is a platform with 800 million users today. Two new professionals join LinkedIn every second. The report says, companies include the use of any proprietary public-facing tools on LinkedIn for marketing purposes which includes organic and paid functions.

Here are 7 reasons to utilize LinkedIn marketing strategies for small businesses:

1. It provides a Powerful job board 

A Jobseeker can research a company, business, or industry through LinkedIn before applying for jobs or accepting a job offer. LinkedIn allows people to search for jobs by keywords like company name, career interest, or location. 

A human resource manager of a company who has a connection with a co-worker can easily find out when he is open for a job switch through LinkedIn.

2. It helps you to build your brand value

You need to build your company brand online. You must stand out in your business industry. Think of all the possible ways to make yourself marketable.

LinkedIn helps you to upload a profile and update a powerful summary that includes important company information. Brand awareness is a key factor in building a reputation, attracting leads to your page, and growing your small-sized business.

3. It helps you to rank higher on Google 

Ranking a small business on Google’s first page is a tricky job, but a LinkedIn profile can help you rank on Google. That is why it is important to have a LinkedIn profile to stand out in the crowd. Your Linked Business Profile is social proof that must be tailored smartly.

4. It helps to maintain your contacts 

Physically you might have met many interesting people and business leaders in life. But, can you remember all of them? Do you have their contact details?

Let’s say for instance, can you remember that intelligent young business owner you met at a business conference, who was interested in your business? The answer is NO. There is a possibility that you might have stuffed his business card somewhere in your desk drawer and his email-id somewhere in your old address book.

In cases like these, LinkedIn comes to your rescue. You can simply add these people to your LinkedIn network. Reconnect with them in the future when the time is right. 

“A true business of every company is to make and keep the customers”

5. Keep audiences updated about your business 

Every company needs to post updates, and information, and share company news and insight on LinkedIn. Audiences find these updates from their connections, and groups on their LinkedIn timeline every time they log in. 

To gain trust and build brand value small businesses need to connect with their new and old customers to update them with the latest news about their businesses.

LinkedIn allows you to connect with different people, but you can’t just follow anyone you want. You must know someone professionally before they accept and connect you. 

That is why … LinkedIn!

 

How to Market on LinkedIn for Small Businesses?

You can connect your brand with over 800 million professionals across the globe. 

Below are 10 of the finest ways to help you generate leads, and establish your brand and strategic partnerships on LinkedIn.

    • Optimize your LinkedIn Business profile
    • Create an effective LinkedIn page
    • Cross-Promote your LinkedIn Business Profile
    • Identify your Audience and Objectives
    • Optimize Page Search 
    • Publish Engaging Content Consistently
    • Grow your follower base
    • Ask your employees to connect with your company’s page
    • Take advantage of LinkedIn groups
    • Get advanced in LinkedIn analytics

 

1. Optimize your LinkedIn Business profile 

Optimize your LinkedIn Business profile 

The first impression is the last. Your profile can decide your future. So, don’t miss this opportunity to impress the audience visiting your business profile. 

2. Create an effective LinkedIn page 

Create an effective LinkedIn page 

A LinkedIn page is just like a profile for a company. You can share important information about your business or company like who you are. What do you do? Who do you do it for? And why customers should choose you? But, don’t just go on telling them about what you do – tell them how you serve your customers.

Be sure to add your phone number, company size, website, type of business, and industry. Add your company logo and a username to your LinkedIn page which will help people recognize your brand.

3. Cross-Promote your LinkedIn Business Profile 

Cross-Promote your LinkedIn Business Profile 

Once you set up your LinkedIn profile start cross-promotion on different social media networks. Use your LinkedIn icon on your website and email signature. Share LinkedIn your information in the profile section of different social media accounts like Twitter, Instagram, and Facebook.

4. Identify your Audience and Objectives 

Targeting is the key, whether you are generating new leads or raising awareness. Firstly, understand what you want to achieve. Once you are clear about your vision, it’s easier to define your goals. If your company sells a marketing tool for social media, your goal may be to reach people with job titles like “social media manager”.

5. Optimize Page Search 

A well-organized company page can help you get more visibility among audiences searching for your company.

Use keywords: Insert keywords and phrases in your article that a potential customer might use to search for your services.

Link your page: Link your company website to your LinkedIn page. It is a win-win formula to drag traffic to your website.

6. Publish Engaging Content Consistently 

Publishing the finest content regularly on your company page has a good return on the investment of your time and efforts. Watch out for your competitor’s page and find out what kind of content they publish. Find out what type of posts get the most engagement. Is it video content or just an article? Studying a lot about your audience can help you drive engagement on your website. Tag your brand partners to increase visibility and gain more leads. 

7. Grow your follower base 

Your updates directly appear in your follower’s feeds on LinkedIn. If your content is relevant and informative there is a high chance to drive more followers.  Use a “Follow” button on your company page.

You can promote your page in newsletters, emails, and blog posts.

8. Ask your employees to connect with your company’s page 

Employees have a larger network than the company. Leverage this resource and expand your reach by asking your workers to connect to your company’s page. When your employees comment on your content that post is shown to all their connections. This is one of the best ways to reach far wider than usual.

9. Take advantage of LinkedIn groups

LinkedIn has millions of groups on the platform. You can engage in relevant conversations with other members and bring them to your page. Aim to build authentic connections.

10. Get advanced in LinkedIn analytics 

Discover which content is evergreen, which means which is the most compelling content for your audience. There are different options like LinkedIn page analytics and LinkedIn campaign manager that can help you find out the performance metrics of a campaign.

LinkedIn analytics 

#TIP: Cater to your follower’s craving for visual content by experimenting with various rich media contents like images, videos, etc.

Conclusion

There you have it! Now you can grow your small business tremendously using the above-mentioned tips. I hope you enjoyed reading this article. 

For any queries or help, you can reach out to us. 

 

Related post
How to Use Google My Business Profile to Get More Customers in 2022
How to Utilize Facebook Business Manager for Clients_ Ultimate guide in 2022

Nowadays in order to gain more visibility on Google, local businesses create a Business profile also known as a ‘Google Read more

How does LinkedIn Matched Audience help in Generating Leads?
How Does LinkedIn Matched Audience Help In Generating Leads?

Today, LinkedIn Marketing Solutions provides a convenient and unique way to target members by Company, Industry, Skills, Titles, Categories, and Read more

How to Utilize Facebook Business Manager for Clients: Ultimate guide in 2022
How to Utilize Facebook Business Manager for Clients: Ultimate guide in 2022

Do you want to run a Facebook ad for your client? Are you worried about the safety of access to Read more

Easy Twitter Marketing Ideas For Small Businesses In 2022
Easy Twitter Marketing Ideas For Small Businesses In 2022

If you are running a small business, you might not have the budget or time to invest in high-cost marketing Read more

Easy Facebook Marketing Ideas for Small Businesses in 2022

Easy Facebook Marketing Ideas for Small Businesses in 2022

Facebook Marketing is booming in a big way.

It is very rare for a Facebook user to go by without scrolling through Facebook feeds every day. According to Digital Marketing Research, 66% of Facebook users log in on their smartphones or desktop daily. With over 1.785 billion active Facebook users, marketers need to get smarter to take advantage of Facebook Marketing Ideas to grow their audience and small or mid-sized business.

Facebook marketing can be tricky for a small-sized business, but nothing is impossible!

Smart and easy Facebook marketing may alone take your business to the next level.

So, before we dive deep into the ocean of success strategies let’s understand two main WH questions related to Facebook Marketing – What and Why

 

What is Facebook marketing for small businesses?

 

Facebook marketing for small businesses

Facebook is a social media platform that allows small businesses to market their services and products to their users on Facebook. Facebook marketing can be done through organic strategies (Free strategies) and targeted strategies (paid strategies).

Firstly, Facebook’s marketing plan follows organic strategies to develop the user base and brand value of the company without any investment. Once a considerable amount of user base is reached, the second step is to utilize paid Facebook marketing strategies such as targeted ads.

 

Why use Facebook marketing for small businesses?

Facebook Marketing is an effective tool to improve your customers and businesses exponentially. Facebook marketing provides an opening for companies to interact with users/customers. People can learn more about the products, services, and organizations on social media platforms. Facebook is the biggest social networking platform which provides the opportunity for businesses to build and maintain relations with the users.

So, it is important to “Make connections that matter

To help you out in the crowded social media market, I’ve put together a comprehensive list of Facebook marketing ideas as given below.

    • Common Facebook Marketing Ideas for Small Businesses.
    • Free Facebook Marketing Ideas for Small Businesses.
    • Paid Facebook Marketing Ideas for Small Businesses.

 

Common Facebook Marketing Ideas for Small Businesses

1. Create and optimize your company page – If you are looking forward to building up a social media presence on Facebook then there’s some groundwork to do. You need to create and optimize your Facebook page to translate your Facebook likes into actual clicks and conversions.

optimize company page

 

2. Work on Page Details – Particularly in the world of business appearance can speak volumes, that is why it is important to pay attention to the UI (User Interface) of your company page.

 Work on Page Details

 

3. Add a profile picture with your brand logo – An updated, professional and consistent profile picture that represents your brand name looks more organized. It develops the right impression on your audience.

4. Enable custom URL or “Username” – Username helps people to find and remember your page. When you create a username for your company, it appears in a customized web address for your Facebook page. It helps your page to rank higher and also helps people to find your page easily with that username.

edit page info

5. Always add a “Description” – Never leave the company about us section blank. Use all the 250 characters to write about your company. Original content helps to build page rank.

edit page description

6. Add your website – A website is self-explanatory. It helps you to build your company’s reputation.

7. Create a Community business page and Facebook group – The main idea behind creating a Facebook community page and group is to provide like-minded people with a platform for live conversations, discussions, and sharing information based on their interests.

Create a Community business page and Facebook group

 

For example, Users interested in Tour and Travel’s topic would be very much interested to join a Tours and Travels Facebook community or a group rather than a community or a group discussing Facebook Marketing Strategies.

Anybody can join, post, invite new members, hold discussions, and share information on the group.

  • Running a contest or a giveaway with a tempting offer helps you increase engagement rates and grow audiences in your group.
  • Target specific audiences on Facebook – Selecting audiences based on what and where you are selling your products can be an impressive strategy in Facebook marketing for small businesses. If your audience selection is broad it requires a large budget. ALERT! If you go too specific this strategy can backfire on you. Let’s say, for example, if you are promoting a childcare brand, you might first want to check the family status of Facebook audiences. Small businesses on a budget can use smart ideas to cut costs and still reach their target audiences and build the business.

 

Free Facebook Marketing Ideas for Small Businesses

Today, the Facebook marketing channel is a platform where you have to pay to play. Small Businesses on a low budget are still using Facebook to market.

Does it work? The answer is YES!

You can still leverage Facebook to promote your business for FREE! FREE! FREE!

Here are some free Facebook marketing ideas that support small business owners to “breathe a sigh of relief”.

1. Provide consistent and quality posts with user intent – According to studies, you should post the finest content to your Facebook page 2-3 times a week.

Provide consistent and quality posts with user intent

Consistency and quality are the mantras for success in social media” Facebook page posting every 30 minutes is a thing of the past. It doesn’t work for Small or average businesses. If are you posting too often you may experience a drop-in engagement rate. Think logically and always post when your audience is online and most interactive. For example, if you are a local business in India, you should focus on the times when people in India are awake.

2. Provide solution-based primary text – Solution-based approach is a strategy for transforming business objectives and goals into a plan. How does a content strategy align with a small business objective?

Provide solution-based primary text

The answer is simple, understand the search intent of users, if you fail to persuade your audience then you are missing out!

Your audience wants

To learn something new

To find solutions to their problems

To do better work

To reach their goals

Focus on these four pointers to reach your business objectives.

3. Use of the call to action button – The call to action (CTA) button plays important role in boosting your conversion rate. It is a clickable element on a website, email, blog post, or Facebook page that appeals to users and redirects visitors to an offer. You might have seen a lot of different call-to-action buttons about anywhere on a website. Here are some most commonly used CTA buttons:

      • Call Now
      • Add to Cart
      • Download Now
      • Read More
      • Sign up

 

Take your time to develop your button. Quality CTA buttons help to increase the conversion rate and sales.

4. Post consistent blog posts on Facebook -“Consistency and content are the keys to growth in social media”.

Post at consistent blog posts on Facebook

Post content that your followers want to read. Understand how to often post, what to post, when to post & what type of content to post. Creating a posting schedule can help you improve your engagement rate.

5. Use of Hashtags in Facebook – Facebook’s search is not as good as Google’s search, but it still has the potential to find you there. A hashtag (#) helps your followers to find a post relevant to their interest and interact with other users who share the same interest by joining the discussion on Facebook groups or communities.

For example, let’s take #FacebookMarketingPlan. Using that hashtag in your Facebook posts can land new people on your page who are searching for the same hashtag in your Facebook search.

6. Market your services – On social media platforms like Facebook, you might want to post the finest content so that it is good enough to impress your audience and build your service-based Business.

Never miss a chance when you get to market your services. You can also add a service section on your Facebook page.

7. Offer discounts – Offering discounts is one of the easiest marketing tools to grow your business on social media. Offers and discounts are attractive to customers.

Offer discounts

It not only helps you to bring new clients but also helps to bring back previous customers. Especially on social media, word-of-mouth traffic can increase your sales and business exponentially.

 

Paid Facebook Marketing Ideas for Small Businesses

Facebook’s paid ads are a useful marketing tool that allows businesses to Facebook’s paid campaigns. Facebook’s active user count in the year 2022 is over 6+ billion, with India having a number (of 251 million) Facebook users. So, using Facebook marketing packages you can reach half of the world’s population.

1. Set priorities and business goals – This is one of the fundamental parts of a Business plan. Check where is your business now … and where you want to take it. A clear vision can help you to prioritize time to focus on your plan promotion budget and achieve your business objective.

2. Create advertising strategiesAdvertising is persuasion! Advertisements are used to increase awareness about your newly launched company and persuade target customers to buy your product or services and you’re your business.

3. Decide your Audience – Facebook automatically shows your ads to the audience who are most likely to find your ads relevant. You can further target your audiences with 3 audience selection tools.

    • Core audiences are based on criteria such as age, location, and interests.
    • Custom audiences are people who engaged with your business either online or offline.
    • Lookalike audiences are people with similar interests.

 

4. Set Facebook ads budget – Pay to promote only your best content. Spend a low budget on your Facebook ads and prevent the risk of your marketing budget vanishing into thin air without even achieving your conversions.

Don’t let your Superstar content fade away, boosted content will still resonate with a larger audience if it did well earlier.

Caution! “go-easy on your pocket

5. Market Facebook event – During occasions or even as a regular part of your Facebook marketing strategy, you can host an event to connect with your customers to give them an unforgettable experience. Hosting an event means an investment of time, effort, and money.

Let’s understand how to get started, it is a 6 steps plan:

Step 1. Create an event on your Facebook business page

Step 2. Choose a video or image

Step 3. Name your event

Step 4.  Fill in all details (time, location, date, description)

Step 5. Choose the Frequency of the event

Step 6. Promote your event organically

Tips:

    • Add co-hosts to increase distribution and response rate
    • Boost that event on Facebook Business Group
    • Turn events into an ad that converts

 

6.  A/B testing – The A/B test is a process of comparing two different campaigns to check which one has the better This technique is used to find out which ads design (ad headline, body copy, CTA button ) performs well to attract your target audience to boost conversion rates on a landing page.

7. Track performance metrics – A Small business owner might want to keep an eye on the performance of the business which includes sales, customer satisfaction, warehouse efficiency, and so on.

Data which includes activities, employee behavior, and productivity is used to track processes within the business by the employer to track performance metrics. It provides valuable information to plan strategies, grow business and increase profits.

Performance metrics are divided into four groups:

    • Business Performance – It provides access to how your business is performing in the Sales, marketing department, and profitability.
    • Sales performance – It provides access to measure performance in the sales department. It measures total revenue and customer reach.
    • Project management– It measures the profitability of various projects and provides insight into how to make projects even more efficient.
    • Employee performance- It is obvious that if your employees are performing as per the standards set, then your business will grow; but if their performance is poor, then your business might suffer.

It is important to track your employee’s performance by the quality, efficiency, and productivity of their work.

A Business that performs well, is a business that grows well

Whew!

I know, I know: there’s still so much to learn when it comes to Facebook marketing. But the good news is you have a fair amount of knowledge to get started now.

So, look no further. Start here, start now.

Related post
How to Use Google My Business Profile to Get More Customers in 2022
How to Utilize Facebook Business Manager for Clients_ Ultimate guide in 2022

Nowadays in order to gain more visibility on Google, local businesses create a Business profile also known as a ‘Google Read more

How does LinkedIn Matched Audience help in Generating Leads?
How Does LinkedIn Matched Audience Help In Generating Leads?

Today, LinkedIn Marketing Solutions provides a convenient and unique way to target members by Company, Industry, Skills, Titles, Categories, and Read more

How to Utilize Facebook Business Manager for Clients: Ultimate guide in 2022
How to Utilize Facebook Business Manager for Clients: Ultimate guide in 2022

Do you want to run a Facebook ad for your client? Are you worried about the safety of access to Read more

Easy Twitter Marketing Ideas For Small Businesses In 2022
Easy Twitter Marketing Ideas For Small Businesses In 2022

If you are running a small business, you might not have the budget or time to invest in high-cost marketing Read more

How to do Keyword Research for SEO - The Ultimate Guide in 2022

How to do Keyword Research for SEO – The Ultimate Guide in 2022

The keyword is “KEY” to drive truly qualified leads to your website. Keyword  Research in SEO helps you to reach business goals like getting more pageviews,  higher ranking on search engines, capturing potential leads, and so on.  

In this guide, you will learn one of the important concepts of SEO – Keyword  Research 

If you are a beginner then this guide is for you. Read on to learn every aspect of keyword research in search engine optimization

It is important to define what you want to achieve before you begin. So today my  goal is to define: 

  1. What is Keyword Research? 
  2. Importance of Keyword Research
  3. Benefits of Keyword Research
  4. How to Perform Keyword Research for SEO? 

Now let’s begin… 

 

What is a Keyword Research for SEO? 

 

Keyword Research

Keyword research is the process of finding focus keywords to drive more traffic to your business. It provides insight into the search data that your target  audience is looking for on the Google search engine, which helps you to understand 

What searchers are searching on search engines? 

How many searchers are looking for it? 

Let me simplify it for you,  

Imagine you are planning to publish a blog of pasta recipes, where you want to write on topics like – 

Pasta recipe step by step | Easy recipes

Pasta recipes with white sauce | Simple Italian recipes 

Easy pasta recipes | Recipes for beginners;

but you are unsure how these blogs are going to drive traffic

So, if you want to drive good traffic then you need to take care in choosing the right keyword to get the right traffic. 

This all starts with keyword research. 

 

What is the Importance of Keyword Research for SEO?

 

 Importance of Keyword Research

Keyword research is one of the most important steps in search engine optimization for getting the right traffic to your website. The difference between a website getting millions of traffic through an organic search channel and those getting no traffic at all are the keywords you employ in the content. If you don’t pay attention to this factor, it is sure you will miss the mark on your market. 

If you are still asking, why keywords research?  

Let me simplify it a little more for you, 

Say that you are writing a lot of different topics around Pasta recipes, but you are not sure about how your blogs will drive traffic.  

For example

Someone wants to make a pasta recipe so he goes online and searches for “Best pasta recipes” or “Red sauce pasta recipes” on his smartphone and the search engine shows him results. But your page is not listed on the first page of the search engine page results.  

“Easy pasta recipes | Recipes for beginners “may not be the right choice of keywords for your pasta recipe blog. 

Generally, people do not go past the first page on the search engine page results.  So, the aim of a blogger is to get to the top position on SERPs.

So, Hey! 

You need to find the best keywords to align it to your content and find out what the target audience is searching for online. 

That’s the idea why we would do Keyword Research for SEO.  

 

Benefits of Keyword Research for SEO

 

Benefits of Keyword Research

If you have a website, but you are unaware of what people are looking for online will leave your business stranded in a desert of inactivity. 

This issue is solved by researching keywords. 

So, let’s understand the importance of keywords in SEO. Here are a few benefits of  Keyword research. 

    • Gives You Direction

When you start researching keywords, this gives you more focus and direction.

For example, if you are writing a food blog, you may have an idea about what you are going to write. But you must focus more on what people want to read. This will help you to understand people’s reading interests. 

    • Makes you find new topics

If you have a topic in mind keyword research helps you expand. 

    • Gets you the best listing in search engine

Proper research on keywords can help you to choose low-competition keywords with the highest chance of being listed.

    • Helps you to target the right audience

When you build a website, you need the right traffic to be successful in your business. A good keyword search will help you gain the right audience. 

    • Gives you life skills

Learning about the dynamics of researching keywords can never go in vain. All these topics you’re learning are going to help you throughout the journey of your life. Once you learn to find the right keyword, you can employ it for any website or business.

 

How to do Keyword Research for SEO?

Now that we have understood what keywords are, let’s learn how to do Keyword research. 

Firstly, understand that you can look for keywords in all those places where people do searches – 

  •  Google

 It is the most commonly used search engine by people to search for queries online. Google search provides actively searched queries that can help you to get the most targeted keywords. 

Google

 

For example, let’s say for a search query “simple pasta recipes” you get a  list of suggestions by Google search engine. You can use these keywords to align it with your blogs, if the content is good there is a chance to rank in the top position. 

Let’s also know about Google’s LSI keywords (Latent Semantic Indexing)  which help to deeply understand the content on the webpage. LSI  keywords are texts or phrases closely related to your search topic. 

For example, imagine that you just published a blog about “Ice-cream recipes”. 

Google will not only scan your page to find the term “Ice-cream recipes” in your title tag and your content; but it will also scan your page for terms like  (“Ice”, “cold”, “milk”, and “cream”, “dessert”). 

When they find all these related keywords in your content, they believe that this page is about the topic of ice-cream recipes.

A recent Google Research Paper says that semantically-related terms help to determine a page’s topic. 

  •   YouTube 

YouTube is not a search engine, but if it was a search engine it would rank 2nd most popular search engine after Google. Billions of hours of videos are watched on YouTube every day, so many people go to YouTube to get an idea about what kind of content is being searched for and consumed. 

YouTube

 

  •  Quora

Forums where people post a question and hold discussions are the best sources to discover “long-tail keywords”. You can search for the term – “Keyword Research” and check how many questions have been listed out by people who are seeking answers to their questions. You can list these questions and discover “long-tail keywords”. 

 Quora

 

  •  Google Keyword Planner

It is a free tool that allows you to discover important keywords and find data for keywords like estimated monthly search numbers, competition, and ad pricing.

Google Keyword Planner

 

Usually, this tool is used by marketers to identify keywords for their running ads, but you can discover the right keywords by using this amazing tool. 

Paid tools like Ahref, SEMrush, Keyword Insights, Keyword Everywhere, etc are available in the market and are actively used by people to find out keywords, keyword trends, and content ideas. 

 

  • Competitor Research

 This is one of the underrated forms of research in digital marketing, but the most powerful tactic is to find relevant opportunities by researching their competitors. There are tools that allow spying on your competitor and their keywords.

Competitor Research

 

Conclusion 

Keyword Research is an essential part of digital marketing and search engine optimization. It helps you understand what works and what doesn’t.  

“Keywords can either make or break a successful business” Use of the above-mentioned tricks can help you find potential keywords.

 

 

Related post
How to Use Meta Tags for SEO: Ultimate Guide in 2022
How to Use Meta Tags for SEO:Ultimate Guide in 2022

Meta tags are snippets of code that provide search engines with valuable information about your web page. They tell the Read more

How To Improve Google Page Experience For Better Ranking In 2022
How to Improve Google Page Experience for Better Ranking

If you want to improve Google page experience, you got to know what it is all about. In essence, Google Read more

How to Create a Robots.txt File for SEO: Best Guide in 2022
How to Create a Robots.txt File for SEO: Best Guide in 2022

Everybody loves “hacks.” People keep finding hacks to make life easier. So, today I am going to share a legitimate Read more

How Google Web Crawler Works: The Ultimate Guide in 2022
How Google Web Crawler Works: Ultimate Guide in 2022

A search engine provides easy access to information online, but Google web crawler/web spiders play a vital role in rounding Read more