Mark Twain

how to get testimonials

How To Get Testimonials And How It Helps Build Trust For Your Small Business

What Are Testimonials?

A testimonial is a statement or review from a past customer that describes how a product or service helped them. Testimonials are usually written by ordinary customers who were asked to share their experience with any product or service. Testimonials are used in many ways like company websites, TV commercials, and product packing. Learn here how to get testimonials as customer testimonials are a popular strategy in advertising for businesses, especially when incorporated into a company’s website or social media pages.

They are different from reviews because reviews are generally unguided and are written directly by the customer. Testimonials help build trust and credibility with your customers, especially if they are used to overcoming skepticism.


Benefits Of Testimonials

Testimonials are a powerful tool for appealing to potential customers. Here are some benefits associated with testimonials:

    • Testimonials foster trust in the business

Testimonials help businesses build trust and faith with their customer base. Other customers are more likely to trust the word of a fellow customer than an advertising pitch from a brand. Customer testimonials are effective proof of your claims. They provide a deeper level of trust among the customers.

    • Customer relationships are improved

When you are asking a customer for feedback and publishing their recommendations the customers are feeling valued. By doing this company’s relationship with customers can improve a lot.

    • More relatable

Customers reading testimonials for any product find it very relatable rather than listening to brand advertisements. Customers can find it easy to empathize with the writers of testimonials and can imagine themselves using the same product. Adding a human element like testimonials to a marketing campaign is an effective way for companies to connect with the public.

    • Reduced cost

Customers who have used a product and are satisfied usually supply testimonials for free. The best and most trustworthy testimonials are often the ones that customers write in product reviews. A company that utilizes free testimonials may be able to cut down on advertising costs and hence reduce its marketing budget.


How to get testimonials for your business

Let us discuss some tips and points by which you can get testimonials for your business:

1. Provide a way for customers to give reviews

You should allow your customers to give their reviews of the product they have purchased from you. Ask your customers to leave a review, including by email, on the product’s receipt, or on your company website. To encourage customers to write reviews, you can offer a discount code, gift, or other bonus in exchange for a review. This is one of the best ways to get testimonials from customers.

2. Personal touch

You can contact personally your loyal and regular customers and invite them to provide testimonials for you. When doing so, be sure to acknowledge their support and tell them how much their reviews mean to the company. The customers are likely to appreciate your efforts and supply you with positive reviews.

3. Ask questions

Ask meaningful and good questions about your product. Ask “how” and “why” questions. These types of questions encourage the customer to explain in detail how the product has benefited them and why they would recommend it to others. Such types of questions from your side are likely to provoke meaningful answers that you can use for marketing purposes.

4. Provide incentives

Another idea to get testimonials from customers or clients is to offer incentives for those who provide testimonials. Customer time is precious and there is no problem giving your customers something in return for their time and opinions. A discount on a future purchase or a small free gift can help to a great extent.

5. Follow-up

Follow-ups are also a good option to get testimonials from customers or clients. Contact recent customers to ask for feedback, after any purchase or service. If they have received great service from your business, they will be likely to offer some great comments.

6. Edit and adapt the results

When using testimonials, it is important to preserve the customer’s authentic content. But you can edit testimonials for spelling errors, typos, or grammar mistakes. You can also shorten the testimonials to make them easier to feature in commercials or on product packaging.

What Should A Testimonial Include?

An ideal testimonial should have the following important elements:

  1. Customer’s name
  2. Date of testimonial
  3. Location of the customer or client
  4. Photograph of customer
  5. Name the product used by the customer

what should a testimonial include

Where To Use Testimonials?

Once you have got the testimonial you can feature it in several highly effective ways. Some of the most common options include:

    • Company’s website
    • Email newsletters
    • Product packaging
    • Television and radio commercials
    • Social media posts
    • Promotional videos


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Effective Website Ideas To Start A New Business In 2022

Effective Website Ideas to Start a New Business In 2022

Do you know that websites can help you earn money? Yes, you can create your own website to earn money. In this article, you will get all your answers to questions like, which website would be the best for new business in 2022, which type of website is best for earning, the best options to f in 2022, etc. Web development is an ever-evolving process in which there is always a scope for new ideas.


Top Profitable Website Ideas for 2022

There are thousands of opportunities available online with profitable website ideas that you can easily convert into income. If you are looking for some effective money-making website ideas to start a new business in 2022 here are some of them:


1. E-commerce website/Online store

An evergreen website idea is to build an eCommerce store. Developing and running an online shopping website is now easier than ever. It does not require you to be a technical person. Most people prefer to buy stuff online rather than in stores. Hence, running an online shopping website is one of the best website ideas for business. E-commerce platforms like Shopify and Woo-commerce can help you to create an online shopping website easily.

E-Commerce Website Online Store

2. Sell online courses

Creating and selling online educational courses is a very popular website idea in 2022. You can create an educational website with courses and study material for students. These types of websites have a vast scope. You can create websites for tuition help. It will help students with their usual academic questions and answers. You can also create educational websites which help learn new languages through guides, videos, and other tutorials. Career guidance-type websites are also a good idea.

Sell Online Courses

3. Start a job Hunt website

Creating a job hunt website is a very popular website idea as most job seekers prefer online job hunting. Job hunt website is easy to monetize and you can make money based on user-generated content. An online job portal allows companies to post job listings and facilitate job seekers by browsing and searching for jobs.

Start A Job Hunt Website

4. Start an online food delivery website

A food delivery website idea will never go out of trend. The online food delivery business is booming tremendously and will be a very profitable website idea. You can bond up with local restaurants and shops and create a website that showcases them which will allow customers to order food online. You can then pass the order to the restaurant or shops and they deliver the food.

Start An Online Food Delivery Website

5. Start a News Website

Starting and Maintaining a News website is also a good website idea in 2022. You can monetize this website idea by using display ads and by selling membership subscriptions. A news website is used by most educated people across the globe. Initially, you can add a few articles apart from current affairs news on your website. Later, you can invite guest authors, start a podcast and sell merchandise to make a sustainable business.

Start A News Website

6. Start a Podcast Website

A podcast is an episode-wise series of audio files that users can subscribe to download and listen to. Podcasting is also a good and trendy website idea. Podcasters are making good money online through sponsorships, advertisements, selling products, and more. Podcasting requires a little knowledge of hardware and some practice with recording and uploading files.

Start A Podcast Website

7. Wedding Website

A website dedicated to weddings and allied rituals is another good website idea for a small business. You can accept membership from people for complete wedding planning services online. Customers can be offered wedding specialized services like photography, videography, event management, etc. This website idea is quite new and it can gain you a lot of money in 2022.

Wedding Website

8. Website for Handmade Artwork

You can create a website to sell handmade products like wooden artwork, picture frames, designs, drawings, and many more. Many people are fond of buying handmade products online and this type of website will surely give a lot of money.

Website For Handmade Artwork

9. Website for Second Hand Products

Starting a website for the sale and purchase of old items is also among the very effective website ideas for a business in 2022. The demand for old items is even more than for new ones. You can build a website platform to buy and sell old products like books, furniture, vehicles, property, gadgets, etc.

Website For Second Hand Products

10. Search for Helpers

An online search platform for services like helpers for basic housework, driving, repairs, washing clothes, and home improvement can do wonders. You can make money by creating such a type of website. It will be really useful for people who find it difficult to find helpers for household tasks. Your website will be very useful for such people and they will not mind shelling out some money for your services.

search for helper

11. Price Comparison Websites for Transport and Travel

Through your website, you can give people an online platform to compare and find the best price for freight and travel services. These types of websites are really very helpful for people and they are money-making too.

Price Comparison Websites For Transport And Travel

12. Search for Healthcare

Another one of the very effective website ideas to earn money is creating a website for healthcare services. This type of website is never out of demand. Your website should provide healthcare services like ambulances, medical stores, specialized hospitals, nurses on rent, medical equipment on rent, and so on.

Search For Healthcare

13. Sports Website

You can create a complete sports website where users can check the latest match scores, read about teams and players, upcoming matches, play quizzes, etc. This is one of the very good website ideas to earn money in 2022.

Sports Website

14. Spiritual Website

You can create a website or blog and motivate people through spiritual learning and techniques to live their lives in a spiritual way. You can collaborate with some spiritual gurus and add their teaching and videos to your website.

Spiritual Website

15. Create a Fashion Brand

You can create your fashion website. Fashion and lifestyle are other profitable website ideas that have a ton of potential. You can create your own unique fashion brands, such as stickers and prints, and sell brand products online through a website.

Create A Fashion Brand

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10 Best Practices For Website Landing Page

10 Best Practices for Website Landing Page

If you have been browsing the internet, chances are you have already come across landing pages. Anyone in the marketing field is no stranger to landing pages. When you click on an ad, you are taken to a page. This page is referred to as a landing page. Sometimes, a landing page can be the page that follows a call-to-action button or one that serves as the homepage of a website. You might have clicked an attractive ad before in a bid to look for more information. Other times, you may have abandoned the website landing page either because it was too confusing or it did not hold enough information.

Essentially, the purpose of a landing page is to encourage you to convert to a lead or customer. This tells you that landing pages are uniquely powerful components of a business’s digital marketing strategy. Usually, landing pages contain lead forms that ask visitors for their contact information in exchange for something valuable, otherwise known as an offer. Regardless of the several existing landing pages, the intent is the same across all of them- to acquire more leads.

Still, building a landing page can be deceptively easy. Regardless of whether you are using a plug-and-play solution like HubSpot, Unbounce, or Marketo to make your landing pages, going in blind is not recommended. This article provides you with some of the best practices proven over time to boost conversion rates. Keep in mind that a targeted, uniquely designed landing page with a solid format and sound copy is all you need to get almost anyone to submit their contact information.

Why do You Need a Website Landing Page?

Imagine how protective you are of your personal information. What will it take for someone to willingly give up their contact information over the internet? Is there a point in creating a particular page just for people to fill out a form? How about just using your homepage or about page?

You will be able to answer all these questions at the end of this article. But to answer briefly, a landing page gets rid of distractions by removing navigation, competing for links, and alternate options to capture your visitor’s full attention. Landing pages are specially designed to create conversions.


Best Practices for Website Landing Page

Let’s now cover the Landing Page best practices that will go a long way in boosting your conversions. 

Best Practices for Website Landing Page

1. Ensure the design is straightforward and easy to navigate

I have no doubt you have ever landed on a page and just got confused or somewhat lost. Or sometimes, you are looking for a particular icon to help you execute a specific command, and you simply can’t find it. Probably because there are too many dropdowns, display ads, and distractions. You may actually be losing conversion because of this reason.

Your landing page design must reflect your brand colors. It should look like something you would want to include on your website. Besides this, you also want to make the page navigable.


2. Create a benefit-focused headline

More than two-thirds of the people who visit your landing page will bounce off the page. Keeping this number low is vital for the success of your business. So, how do you achieve this? Ensure that your visitors know and understand what is in it for them within seconds of arriving. 

The first thing people will encounter when visiting your page is your headline. That being the case, your headline should clearly and concisely communicate the value of your landing page and offer.


3. Settle for an image that illustrates the offer

Visual representation is critical. An image representation should represent your target audience. The main aim of the image should be to convey a feeling; it should provide a clear illustration of how your visitor will feel once they receive your offer. Some images may work better than others. It will be best for you to always split-test your options.


4. Make sure your message matches your ads

One of the main reasons you should be using landing pages is to ensure that you send people to a page that matches their expectations. Matching your landing page copy and design to the ads you are running in search or social is essential in making sure that your visitors have made a “good click.”

It will also be ideal for you to consider creating variant pages or using dynamic text replacement to ensure message match if you are running many ads with different headlines.


5. Include social proof and case studies

Regardless of how good you are or how good your offering is, including the voices of satisfied customers and community members will add an air of authenticity to your claims that even the best copy will lack. Even more important is that you should humanize these testimonials by including personal details such as full names, place of residence, job title, biographical details, videos, date of purchase, or even portraits. Understand that most of your visitors are going to distrust the typical marketing spiel unless you are profoundly original.

If you are in a position to include the nice things your customers have said about you, do it. So what if you do not have a large cache of compliments? Simple- lean on logos instead as long as you obtain permission. A few different platforms will integrate with your landing pages to keep reviews fresh such as Trust Pilot and Yelp. It is even possible to use simple embedded codes. 

However, try and keep these reviews at the bottom of the page. This ensures that your audience is not distracted from the action you want them to take.


6. Perform regular tests and updates for your landing pages

While best practices are essential, A/B testing your landing pages is one of the best ways to ensure that you are converting as much as possible. Do you maybe feel that your problem-focused headline is not working? Or do you probably want to ask questions in a different order on your form? Or maybe you have your boss insisting that your CTA button should be fluorescent pink? Well, the best thing to do is test it out before you commit and make decisions based on data rather than gut instinct.

The content on your landing pages should be up to date for obvious reasons, just like any blog post or site page. If you notice that your previously best-performing ad is falling off, the problem may be outdated landing pages. Sometimes even a simple refresh of the background colors, some fresh copy, and a new CTA will prevent fatigue. It will also serve as a signal to Google and any other ad platform that the content is fresh.


7. Create a mobile-friendly landing page

It is essential for any marketing to make your landing pages compatible with any device or viewable on any screen size. A significant number of people browse using their smartphones. This implies that their screens will be smaller, interactivity will be more limited, and load times will be longer.

Looking at all these qualities, none is good for your mobile conversion rates. That means you’ve got to ensure better performance by designing a mobile-responsive landing page that adapts to these devices. You can shift the layouts, make CTAs more visible and shrink images or remove them entirely.


8. Search optimization

Optimizing for search with target keywords is very critical. Much as you will be driving visitors to your landing page through email blasts, social posts, and other marketing strategies, your page needs to be optimized for your paid campaigns and organic search Which means that when someone searches for your key phrase, they should find your landing page.


9. Place the important information above the fold

Like an email, you want to ensure that all the critical stuff is visible first when someone is clicking through your landing pages. Initially, the term ‘above the fold” refers to the upper half of the front page of a newspaper. Nowadays, this term more often describes what is visible on a screen before scrolling down. If you want to enhance visibility, keep your headline, call to action, and your unique sales proposition above the fold. Be careful not to cram more than you need to onto the screen, as it can make it difficult to see your CTA. Still, ensure that everything a visitor needs can be seen from the get-go.

There are things like testimonials, client logos, and case studies that you can comfortably place below the fold. Even suggested content can be placed below the fold. 


10. Ensure your landing page loads quickly

Higher chances are that you already have landing pages if you are a marketer. A high bounce rate on a certain page could be a result of the long load time. While it can be pretty easy to cut corners with one-off landing pages, make sure that there is nothing too heavy or big on the page. When your landing page takes a long to load, it may damage any SEO you have done for the page.

How Do You Design a Landing Page?

It is not enough to only know the best practices regarding your landing pages. Ultimately, you will need to come up with one. When this time comes, you need to know how you can design one. When you think about design, what comes to your mind are creativity, colors, and pretty pictures.

But for a landing page, we look further into the meaning of design to mean functional, effective, and direction-oriented. To develop a well-designed landing page, you will have to tap into both your right and left brain. This article looks at how you can incorporate both concepts to get yourself a landing page that will convert your visitors.

  • Structure of the Landing Page

The good thing about landing pages is that you do not need to get too creative. Many landing pages are characteristically structured in this manner because it has been proven to work. While it is still okay to infuse your creativity through branded elements and images, you must stick to a landing page format that people are used to seeing. Here, we look at the five elements of a good landing page:

Headline: commands the visitors’ attention

1. Lead form: sits above the fold to capture visitors’ information

2. CTA: action-oriented and compelling

3. Relevant image

4. Copy and description: informs and entices your visitor to complete your form.

This doesn’t mean that your landing page is only limited to the components mentioned above. You are at liberty to include more than this. Ensure you know your audience, where they are from, and where they are in their buyer’s journey to know how much you need to include. 

  • The layout of the Landing Page

Most people do not read every word of your well-crafted copy. Often, people will skim through and pull out the most important bits of information. You need to ensure that these bits stand out so that your visitors do not meet anything important. This brings us to a few critical things:

  1. Ensure that you place the most important information above the fold so that your visitor can see it without needing to scroll down.
  2. Do a blink test on your page. This means that a visitor should be able to gather the main message in less than five seconds.
  3. Make use of negative space to prevent your visitor from feeling overwhelmed. Negative space will enhance comprehension, engagement, and focus.
  4. Use bullets and short paragraphs to convey your message. This makes your copy easy to digest.
  5. Try working out the important copy into an F-pattern. This is the direction that most people scan a page online. Ensure that you work with the flow of visual patterns to drive people to the key points. These key points will get them to convert.

  • Page Colors for Landing Page

It is only expected that the design of your landing page, which includes the colors you use, should bear a reflection of your website. You realize that you are aiming for a long-term relationship with the people who visit your landing page. The implication here is that people visiting your site need to familiarize themselves with your branding colors and unique style. Ideally, the more people recognize your brand, the more trust they develop in you. And the more people trust you, the easier it is to get them to do what you want them to do.

Consider using alternate colors on the elements of your page that require to stand out. One of these areas is your CTA button. What you’ve got to embrace here is the art of contrasting colors; you will want to go for colors that can easily draw your audience’s attention. Go ahead and research the colors that perform well-the colors that convert best- and use them on your landing page.

  • Images on your Landing Page

One of the first things that people will see on your landing page is the image there. People naturally process visuals quicker than they do text. Consequently, the images on your landing page set the tone of their entire experience. The question, however, is- how do you choose between the millions of stock photos taking up space in your computer? Let’s look at a few things that will guide your selection, shall we?

1. Your target audience: The knowledge of your target audience will come in handy when selecting the images for your landing page. Ask yourself questions like: “what is your persona?”, “How does your persona look like?”, “What is their dressing code?” “what are their interests?”. Such questions and their answers will guide you in determining the images to be placed front and center on your landing page. If you are looking to appeal to your audience, then your images must represent them in some way.

2. The point of focus on your landing page: The concept of knowing where you want your audience to look on your landing page is based on the idea that people follow directional clues. It is like where someone is pointing. What I’m trying to say is that if you want people to do a particular thing, consider an image that drives their attention toward that very action.

3. The message: Ultimately, the images on your landing page should act as a reinforcement to your message. Keep in mind that every element on your landing page has a specific purpose. Because your image is the first thing that people will see, it is important that it helps clarify what the visitor can expect from your page. The whole point is that you need to make sure that your image adds value.


Most of the tips covered apply to all landing pages. Still, lead gen landing pages require a little bit of something else to work optimally. This list goes over some of the few extra pointers that will make a difference, especially for your nurture-based campaigns:

    • Reduce friction with multi-step forms
    • Include a privacy policy
    • Avoid manual entry
    • Say “thank you.”


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Website design practices have gone through an evolution process over the years. Every year brings forth advancement or improvement in website design practices. Let’s get more practical here, shall we? Envision the last time you saw an old-school HTML-built website ranking highly in search engines. I bet you can’t actually do it. If you can, then you can admit that it was way long ago.

New practices, new standards, and just about new everything else emerge regarding website design over years. As such, websites have had to continuously change and evolve to stay current with the trends. Your website’s effectiveness today largely depends on website practices that you adopt.

If you want to stand out and be apart from your competitors in the current competitive market, you need to throw out outdated web design trends. Now is the time to give search engines what they want and give your users what they are looking for. You risk losing leads to your competition if your website is not up to par. And you don’t want that, do you?

Well, if you are in a situation close to this, you are in the right place. We provide you with the best practices for website design that will significantly impact your website’s relevance.


Best Website Design Practices For Small Business


Best Website Design Practices For Small Business

1. Make a user-oriented design

Your primary target when designing your website is your leads, which will eventually convert into sales. With this in mind, you should be able to develop a website that attends to your users’ needs. The user experience should be impeccable.

What exactly do we mean by “User Experience?” Commonly abbreviated as UX, User Experience is the process of enhancing user satisfaction with a product. You achieve this by improving the usability, accessibility, and pleasure provided in the interaction.

To put it simply, your customer’s needs should be your priority when designing your website. How so? Make it simple. Make it easy to use- a website that will allow visitors to quickly and efficiently interact with it. One that will keep them visiting again and again and again until they make purchases.

If you settle for a poor design, you risk sending your visitors back to where they came from. You miss the chance to attract potential leads, some of who may convert to sales. Creating a helpful website with original content will fulfill your visitor’s needs. It should be a usable website, one which is easy to navigate.

Not just on desktops or laptops, no. A good website design should provide smooth access even on mobile devices. This is especially important because a lot of users nowadays access various websites through their mobile devices.

A desirable website will attract visitors. Take a look at your creation. Do your brand and website elements speak about you and your business in the best way possible? How about credibility? Does your website represent you as the industry authority that people can turn to and trust?
See, it is not just about coming up with a website. You must keep all these things in mind while developing your website to help you stay focused on what matters the most- your visitors.

2. Identify your target audience

Any time you develop your website, you need to know who your target audience will be. Before going into the details of the website, you must know who you are targeting. This will help you create a website that will best serve your audience. Crucial information like demographics, buying habits, income, and occupation will help you meet your audience’s needs to the latter. You should be able to analyze even your typical site visitor’s pain points, hobbies, and interests.

Such kind of data will help you understand the specific characteristics of your target audience. In turn, you will be able to know what exactly your audience wants from your site. You will know the site’s components that are critical for providing your audience with the best experience.

Additionally, you will be in a position to the way between information that is more important to your audience and how you can retrieve the same and get it to them. Your audience’s knowledge is one of the fundamental best practices of website designing when looking to build an effective website.

3. Embrace Consistency

In anything you are taking part in, consistency is critical. It does not matter whether you are building a business or a website. What will keep you going till the end, or rather the peak, is consistency.

Consistency is what differentiates a loser and a winner in any field. This means that regardless of your story or history, your branding cohesiveness across all your platforms is crucial. That applies to your website too. Why is this vital?
You see when people are researching or looking across products. They are more likely to go to a website that:

    • Evokes familiarity.
    • Is visually appealing.
    • Looks trustworthy.
    • Aligns with them and their beliefs or personality.

When your website achieves all the above, you are more likely to get more visitors. More visitors mean more leads. And more leads mean a higher conversion rate. How then do you ensure consistency with your branding? Simple: Keep your branding in line with your business and your customers. Do this by ensuring that your website has the same logo, uses the same motto, uses the same colors, and has the appropriate personality and tone in the content.

Keep in mind that your business or website’s size does not really change the importance of branding. Ideally, branding is essential for everyone. By being consistent, you will help people quickly identify and remember you across all your platforms.

4. Provide an insightful navigation

Let me begin by helping you understand how critical your navigation bar is. You have your website in place. Depending on your offer’s services or products, chances are that your website has more than one page, right? This means users have to go through pages one at a time to see what you are offering.

One of the best practices for website design is creating organized and functional navigation. Your navigation bar is critical in helping your users find information fast.

Rather than having a generic tab that includes all your products, it will be very beneficial that you break it down into smaller tabs. Ensure that you use the correct headings to separate your information effectively when creating your navigation.

Another thing you should factor in is that your navigation should be simple and easy to follow. No one wants to spend loads of time trying to familiarize themselves with your navigation when they can find a better option out there, right? It is essential that your users can find the product category that is of relevance to them. At the same time, they should see the subcategories of different types of products that fall under the main category. All these, they should access with ease.

5. Make use of negative space

Utilizing negative space between your design elements and content provides breathing space for your website. It allows you to present your website in an appealing and catchy manner. Leaving ample padding space between text images and headings will go a long way in helping you achieve this kind of look.

You do not want to overload your website with text and visuals when building it.

Often, crowded pages will leave your audience feeling confused and overwhelmed. Some users may even leave your website altogether. Negative space will help keep your audience focused when visiting your pages. It will allow them to browse through your site with ease.

6. Maintain Familiarity

When it comes to your Call To Action, you must avoid distracting your users with different shapes or colors. Your users want to experience some kind of familiarity when visiting your website. Take an example of Amazon’s website.

You do not see their website using different colored “Add To Cart” buttons, right? Well, that tells you something. Try experimenting to find a good balance of color and shape that attracts the visitor’s eye and stick with that which works best for your website.

7. Focus on Writing Better Website Content

Your website’s content is no doubt the most crucial factor when it comes to converting visitors and appealing search engines. While this may be the case, it can be challenging to balance the two. Here, we look at some of the practices you can adopt to achieve this balance:

A. Write the Content on Your Service Pages For Converting Visitors

Creating high-quality content on your service pages will go a long way in helping you gain higher conversions. How so? Typically, people will visit your service pages to learn more about your company and the services you offer. Consequently, high-quality content on the service pages will help your visitors determine the following:

    • The service or product offered.
    •  Some of the features of the services or products offered.
    • What do you do to provide the service or product?
    • The benefits of selecting you for this product or service.
    • How to contact you?

The best thing you can do is push to highlight the benefits of your service and not just focus on the features. That’s because focusing on the features of your product or service will put you on the same level as every other website or business in the same industry. Try describing your service by pointing out the benefits of your service. In doing so, you stand a higher chance of converting your visitors to customers.

B. Write Educating Content On Your Blogs For Visitors

People usually visit blog posts to seek answers and more in-depth information regarding a topic. That says a lot about the importance of having a website with blogging capabilities.

If yours does not have this feature, it may be time to consider a change. When done in the right way, blogging is the key to increasing your rankings on search engines. It is one of the ways you can achieve loads of free organic traffic in search engines.

However, if your blogs are too shallow, self-promoting, and are targeting keywords, you will find yourself not ranking unless you are investing some very serious effort. Your blogs should be relevant to your business. It should be uniquely crafted, one that provides in-depth and valuable content without being too self-promoting. Below are some of the typical and well-performing blog topics that you may want to consider:

    • Answers to frequently asked questions related to your business, services, or products.
    • Guides to some of the things that your customers may be interested in learning or doing themselves.
    • Comprehensive information related to a specific service or topic that you would otherwise not be able to include on your service page.


Providing this kind of content in your blog posts will help educate your customers. Additionally, you will be able to increase your brand awareness. At the same time, your website will rank higher and reach even broader audiences in search engines. You may want to consider some additional content writing tips listed below:

    • Incorporate keywords and onsite SEO in your content. These two are very crucial to both service pages and blogs. Go even further by making sure that you are researching and implementing the two correctly. If you cannot do it by yourself, get a professional to assist you.
    • Make use of proper headings to bring about a clear distinction between the different sections of your content.
    • Make your content sound natural, especially when read aloud.
    • Use an easy-t-read font style and font size.
    • Use short paragraphs.
    • Utilize bullet points in displaying items that would otherwise be separated using commas.

8. Design call to action (CTA) buttons that stand out

Having CTA buttons on your website will help your audience know how to proceed in the buyer journey. People will typically browse through your site to learn more about your products and service. As they do so, what they see will determine their next steps. Without the CTA buttons, your audience will not know what direction to take.

Because of this, you need to create CTA buttons that stand out so that your audience does not miss them. CTA buttons will help guide your audience whether you want them to sign up for an email list, contact your business, or buy a product.

9. Optimize your website for mobile

One of the most critical best practices for web design is having a mobile-responsive website. Over 50 percent of the internet traffic comes from mobile. Consequently, you must offer a site that works efficiently and effectively on handheld devices.

This practice is crucial for your website- it will help boost user engagement and earn you more conversions for your business. Statistics show that more than two-thirds of users are more likely to buy from a mobile-friendly company.

A great way of making your site look great on mobile is by integrating responsive design. This feature will enable your site to adapt to whatever device a user uses. This means that regardless of whether a user uses a mobile phone, a laptop, or a desktop, they can still access your site effortlessly. Your website will fit just fine on any device being used.

If you are looking to provide a better experience for your audience and hoping to keep them engaged with your site, creating a mobile-friendly website should be one of your primary concerns.

10. Ensure search engine optimization for your website

If you want to improve your ranking in search results, you may need to invest in search engine optimization (SEO). SEO involves optimizing your website to rank in relevant search results. Some of the SEO strategies include:

    • Quick site loading.
    • In-depth research and optimization of relevant keywords.
    • Ensuring your site is mobile-responsive.
    • Coming up with content that drives traffic to your site

Ensuring that your website is optimized will come in handy if you will put the time and effort into building your beautifully designed site. Even more, you should keep your website’s onsite SEO up to date. Search engines like Google are consistently updating their algorithms and standards when it comes to analyzing and ranking websites. Because these updates can occur multiple times in a year, they can significantly increase rankings for millions of websites.

Avoid any potential severe drops in rankings by keeping your website’s SEO to current standards. This way, you will also be avoiding the loss of traffic to your site.



About 50% of people acknowledge that a website’s design is their number one key factor in determining the credibility of a business. Suffice to say, updating your website to factor in the best practices for web design is worth your time, effort, and money.

It is time for you to reinvest in your website to stay current with website design practices and industry standards. It gets even better because most of these best practices have been covered here. If you find making a lot of changes to your website overwhelming, you can always seek professional assistance.


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Best Practices for Small Business Website

10 Best Practices for Small Business Website

One of the most significant and most popular ways of building an online presence is by creating a website. In this digital era, businesses are beginning to rely more on their websites as the primary contact point.  Consequently, small businesses need to be very attentive to what their sites are saying to customers. Once you establish an online presence, you can develop a more detailed digital marketing strategy. Your strategy will depend on your business goals.  

It is very likely that as a small business, you have encountered the concept of digital marketing. While it appears easy, there is so much more to this concept than just the surface. Before we go into the best practices, we must understand why a small business website is crucial.

Any small business’s primary aim is to produce some sort of sales. It could be a product or a service you want the community to purchase. Your business needs to be seen. Not just by word of mouth- even though this will also get you somewhere. Still, you want something that will get you noticed by the masses.

Your small business requires a website for two key reasons:

  • Accessibility- 
    A small business website provides a platform where potential clients and customers can access it 24/7. Most companies or businesses close at a particular time of the day. This means access is limited to the specified time. Having a business website solves this problem effectively and efficiently. That is because a website remains open for accessibility throughout. So, your customers and your potential buyers won’t be limited to strict business hours.


  • Visibility- 
    No product will sell unless people see it. The same concept applies even to small businesses. Visibility is one key factor in attracting and getting sales for small businesses. It goes a long way in enhancing brand recognition and building authority in whatever field you are in. The first place that will provide potential customers with information regarding your products and services is your business website. Not just that. It also provides a business with a place to produce and release valuable content to help drive sales and build reputability.


This article looks at some of the best practices for building and improving a small business website. It will give your insight into web design standards such as color scheme, navigation, and utilization of your social media and email marketing to ensure more tremendous business success and leads optimization. Let’s jump right in, shall we?

10 Best Practices For Small Business Website

10 Best Practices for Small Business Website

1. Use a Simple and Easy-to-Use Navigation

When it comes to website loading, the less time it takes for people to find what they are looking for, the better. Most people expect minimal loading time and simple navigation. One clear thing is that you really don’t have the luxury of time through your website. If visitors do not find what they are looking for, they will get frustrated and leave your site.
Consider following this navigation layout for your website:

– Home
– About Us
– Services/Products/Who We Serve
– Blog/Content
– Contact Us

You can choose to include subheadings to provide further guidance to consumers on the information they are looking for. The most important thing is that you do not want to overload your navigation system. Ensure that your most important pages have the highest accessibility. Optimize the viewer experience of your site if you’re going to make all the difference for your brand.

2. Focus on Developing a Good Design

A good design creates a good impression. A good impression will attract more leads and more sales, eventually. The overall design of your small business website is very vital. It is not just the face of your brand. Your small business website has the potential to attract new business and convert consumers to clients. Don’t just for an aesthetically pleasing design. Your web design must be functional. It must appeal to your consumer’s senses. When visitors come across your site, what do they see, hear, and feel? This appeal will directly affect your reputation.

3. Invest in Search Engine Optimization (SEO)

Visibility is a very critical aspect when it comes to your small business website. Does your site appear in Google search results? Search engine optimization is a very vital practice. If you are hoping to stand apart from your competitors, invest in learning how to optimize your site and its content. It’s okay if you cannot do it yourself- that’s why we have experts, right? In the long run, you will be able to increase the overall quality and quantity of your website’s traffic, helping gain exposure to your brand through organic search engine results.

4. Be Familiar with the Content you Create

Are you looking to build your brand’s exposure? Or perhaps you want to create a sense of trust and authority with your small business website? Simple- check on your content creation. Is it SEO optimized? Because SEO-optimized content will help bring in those views that will hopefully convert into sales down the line. It’s not about any random stuff. This is an opportunity for you to take advantage of your site.

Let your site be a place to expand your knowledge of your business. Let it be a platform for you to showcase your expertise. Make use of social media channels to drive traffic to your site. It’s not about any random stuff. This is an opportunity for you to take advantage of your site. Let your site be a place to expand your knowledge of your business. Let it be a platform for you to showcase your expertise. Make use of social media channels to drive traffic to your site.

5. Provide Contact Information

An up-to-date and readily available contact information will make it easy for sure prospects to reach you. And that’s not all. Contact information shows how credible your business is. People will find it difficult to believe you if they have a hard time connecting with you. Your prospects will have a hard time believing you can help them with what they need. Ensure you provide up-to-date contact details, including your phone number and email address.

6. Build a Mobile-Friendly Website

Most people access websites via their mobile phones. You might build a great website that looks fantastic when viewed on a desktop or laptop. But if your website becomes very cluttered, disorganized, and difficult to navigate when viewed on a cell phone or tablet, you may need to rethink.  A mobile-unfriendly website will cause you to lose potential leads. About 8 out of 10 consumers will stop engaging with a site that does not display content properly on their device. Go for a responsive design that automatically adjusts to the size of your website. It will serve all devices with the same code that adjusts for every screen size.

7. Social Media

No one can understate the power of social media in business. And you can use the various social media platforms to promote your brand and even drive content. In line with this, ensure you link your social accounts anywhere you can. You can connect it to your emails, guest posts, social bios, or blog articles.
More than two-thirds of the existing websites include social media website icons in the footer.

This kind of statistic already shows that this is a standard. It is one of the best practices recommended for the most traffic to your site. Your social media icons will steer your audience outside your website. Because of this, it may cost you traffic increasing the bounce rates and hurt results. For this reason, place your social media icons in your site’s footer. This ensures that a visitor only finds the social icons by the time they’ve probably explored your site for a while.

8. Email Marketing

Although considered an older form of maintaining connection, email marketing is still one of the most effective ways of conducting a follow-up. Email marketing plays a significant role in keeping customers and potential customers in the loop of your services and content. By looking at statistics, email marketing is still a very relevant form of marketing. Ensure that your site’s email capture forms synchronize with your email marketing system to enable smooth access and connection.

9. Consistency

Make your website consistent with the look of your business cards, brochures, and other promotional materials. Your website serves as a point of contact with your customers. Inconsistency will lead to confusion between projects. Customers will not be sure of who they are dealing with—being consistent shows that you are organized and have your act together as a business.

10. Display Quality Photos

HubSpot reports that people can recall up to 65% of visually depicted information for 72 hours. On the other hand, they can only remember 10% of the information they hear for the same period. About 37% of the population are visual learners. Using this to your advantage, you should feature high-quality photos and logos. Quality photos that speak about your brands will help your audience gauge your brand and content quickly. In what way are quality photos compelling?

    • You will attract more views to your site. The more the views, the higher the chances of conversion.
    • You will decrease the bounce rate. A reduced bounce rate means more traffic and a chance to rank higher.
    • Photos from a link between customer and company. In the long run, users are more likely to choose your services.
    • Photos increase user engagement which makes them spend more time on your site.


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Which Website Is Right For Your Business?

Familiarizing yourself with the various kinds of web pages is very crucial. It does not matter whether you are a small business owner or a designer. This knowledge will help you meet your specific needs and you can discover which website is right for your business. Additionally, studying and comparing what your competitors choose allows you to create the perfect format for your website. Not just that.

Seeing the different examples will also serve as an inspiration in your work. From this, you can start figuring out what websites you want to create, what type of website you are best at building, and how you can improve your website based on the current design trends.


Types Of Business Websites: Which Website Is Right For Your Business?

Here, we look at the different types of websites to build. We also look at how each functions. This is by no means a complete list. Still, it is a great launch point. Every website can be built with a variety of different tools and programs. Consequently, they are all great examples, providing the perfect answer to the question “Which website is right for your business?” These common types of websites will you the general idea:

1. Portfolio Website

Ideally, a portfolio website allows creative professionals to showcase their best work. This makes it the perfect place for artists, designers, filmmakers, writers, and even furniture builders. A portfolio website is naturally creative.

portfolio website

Therefore, it is an ideal place to try unique layouts and add interesting features. Adding every single project you have previously worked on is not necessary when building a portfolio. What will count is that you focus on creating categories of items and highlighting each category’s best work.

2. Blog Website

Almost everyone is familiar with blogs, or you have come across blogs in your browsing experience. Typically, blogs are online journals. They are informational pages that undergo regular updates. Often, they are managed by an individual or a small group. Initially, compared to magazines, blogs started with more casual, personal content. Now, though, it is extremely common for major brands and businesses to have their blog. Blogs can cover any topic, from travel tips to financial advice. Most blogs are written in an informal or conversational style.  

blog website

Over time, professional blogging has emerged to be very popular. Besides providing material for social media posts and email campaigns, adding expert content improves the overall credibility of a company or an individual.

Keep in mind that a blog can become cumbersome for smaller companies. For this reason, you must establish a team and strategize to keep your content fresh before you consider launching one.

3. Homepage

A homepage is your site’s main hub. It is the face of your brand. When visitors want to go to different areas of your site, your homepage comes in handy. The design is critical here because most people come to you through your homepage. When designing a homepage, keep in mind that the homepage’s main purpose is that it should serve as the main point of navigation and point of interest for site visitors.

This is not to say that a homepage should take a particular look, no. It can take many different forms, provided you make clear what the business is and offer the unique value proposition upfront. Your homepage sets the tone of the business’ image- it should tell a story about who you are through images and words.


You can achieve this by utilizing your brand’s color palette, images, and logos highly relevant to the business. An excellent example of a homepage website is Matcha Kari. The navigation at the top of this page sets the tone for what you will find on the site. For this website, the homepage serves as the beginning of the conversion funnel. Consequently, visitors can get a coupon, watch a video about their products or subscribe to the mailing list.

4. E-commerce website

E-commerce websites are online shopping destinations where users can buy products or services from companies. This is an online store, which can function as a standalone website or be combined with a blog or corporate website. Take an example of a purely corporate business. Even without the eCommerce functionality, it can still indirectly encourage users to make purchases but cannot accept any payments.

eCommerce site

If you are settling for this type of website, ensure it is a very versatile platform. It should enable you to sell across multiple channels, including Facebook, eBay, Instagram, and Amazon. Creating a robust e-commerce web page will make it easy to browse products, filter by categories, make purchases and highlight special sales.

When it concerns designs, e-commerce platforms offer various templates that match the needs of nearly any business type. E-commerce websites are websites to build if you want to earn money on the side or want to start a business.

5. Social Media Websites

With close to 2.77 billion people on social media, you can tell that its popularity cannot be understated. Different social media platforms exist. It does not matter what your target audience is. The high chances are that you will either find them on Twitter, Facebook, LinkedIn, Instagram, or Snapchat. Still, social media sites may take many other forms. Usually, social media sites are created to allow sharing of thoughts, images, or ideas. Sometimes, it is simply to connect with other people concerning a particular topic.

Social Media Websites

While you may not be able to redesign the platforms themselves, you have some control over how your page appears. You can create content that attracts social media shares.

When doing this kind of website, go for a consistent look across all your social media pages and web pages. This allows users to know your brand is behind the page instantly. Settle for the same logo and color choices. Go for a specific voice and a personality that shines across all content.

Focus on content that has a high potential of being shared on social media. This includes entertaining videos, memes, infographics, free offers, and in-depth reports.

6. Non-profit Websites

Non-profit websites aim to provide information on a charity and set a platform where people can donate. Gone are the days when you could just provide a phone number for people to call. Today, it is possible to develop a non-profit website for a charity that accepts donations directly on the website.

Non profit site

Most charities often seek help with creating a website since they are usually on a strict budget and can’t afford to hire a large agency.

7. Personal Websites

As the name suggests, a personal website is just that- personal. For this reason, you can choose only to publish blog posts, or you can expand and sell merchandise. You can even decide to create a community. If you intend to feature a person as a brand, creating a personal website should be your go-to.

personal website

Ideally, what defines a persona website is the title. This title is the person the site is about. It is an ideal website choice for public figures and influencers. Aside from the title, there are no conventions for what personal websites include. The content depends heavily on a genuinely expressed topic and the personality’s style, tone, and point of view.

8. Wiki websites

A wiki website is a digital encyclopedia that allows people to collaborate online and write content as a community. With this type of website, you can submit and publish information. Wiki websites are of two variations. There are those like Wikipedia, whose goal is to create freely accessible knowledge about various topics. Other wikis are focused on specific interests like popular culture and so on.

wiki sites

But the subject of the wiki is not that relevant, anyway. Because even businesses can use wiki websites to publish helpful documentation that answers common support questions, in this way, wiki sites work like forums. Using these websites in this manner helps reduce the cost of customer support services. It also reduces the overall number of support tickets that users submit.

Still, Wiki sites are not only for business- owners. Anyone can build this type of website. If you are an influencer, this may just be the website you need. It is a great way of engaging your fans.


In Conclusion

When it comes to the type of website to build, various choices exist. What you settle for will largely depend on your needs and resources. This article aims to give your insight into some of the common websites you can look into when creating one. Remember that good design is much more than simply an appealing look. It should potentially drive user engagement. It should be highly targeted to the needs of the audience viewing the site.

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Does My Business Need a Website?

Whether your business has gotten this far without a website or you are simply a business owner on the fence about a website- you need one. Does My Business Need a Website? The answer is Yes! And not just any website. You need a good website. A website that is professionally designed. The kind of website that has the potential to increase sales, catch leads, and set apart your brand. Your business needs a well-thought-out, optimized marketing strategy that has online, social, and mobile components.

You will need a strong online presence to stand out and compete effectively in today’s uber-competitive market. Perhaps, the most essential and most strategic way of achieving and commanding this kind of presence is by establishing a website for your business. I’ll tell you why. Your customers are searching.

On average, a customer will consult up to 10.4 sources before making any purchase. There has never been a more important time to invest in a website for your business. Suffice to say; it does not matter what industry you are in. Having a website is the key to unlocking your business’ success.

Why is it Crucial To Have a Website?

Here are seven important reasons why having a website for your business should be of utmost concern.

1. A website will help you achieve professionalism

Compared to companies that only have social media profiles, a website makes your business more credible and trustworthy. A website is a perfect place for showing off any professional certifications or awards your business has achieved over the years.
Having your website means that you can create branded email addresses that are specific to your business. Branded email addresses add a level of professionalism to all your correspondence.

In this age of business, most consumers expect businesses to have an online presence. Consumers are less likely to consider a business without a website. They view this kind of business as less professional. Because we live in a digital age, your website is your number one marketing asset.


2. Provides a platform to showcase your products and services

On average, Americans spend up to 23.6 hours online weekly. Having a website will act as your digital business card for your company. It is a platform that provides references for your products or services. If you want to be discovered where people spend most of their time, you must provide accurate information about your company’s products. This information is critical as people will reference it repeatedly for business data such as contact information, employees’ names, and services offered.

You can use your website to show potential customers what they will get through quality photography of the products and services you offer. Your website design and the featured images give people a sense of what it feels like to enter your physical location.
Additionally, publishing important information about your products and services will ensure that you attract the right customers.


3. A website makes your business more credible

First impressions are very key when it comes to convincing customers to purchase your product or services. A professionally and thoroughly designed website will help you more easily convey to potential buyers that you are a reputable organization. It can be very critical in ascertaining that you are a business they will want to work with. Often, consumers will make a judgment about your business based on the appearance of your website. So, make sure your website conveys all you want to sell and how you plan on selling it.


4. You can attract customers through Google

A well-optimized website will help your business improve its ranking for various search terms and attract a steady stream of new customers. The good thing is that there are several free SEO tools. These tools will make it easy to optimize your website without any prior training. What if you are already content with the current size of your business?

Well, every company eventually experiences customer turnover. For you to encourage and maintain continued success, you will need to attract new customers. One of the best ways to do so is by making yourself visible on Google.
Having a website is crucial if you hope to expand your business and bring in new customers.


5. A website provides a point of contact with your customers

Most businesses do not operate or communicate with customers after-hours. But with a website, you will be able to maintain a 24-hour service day in and day out. Essentially, this means that even if your staff is unavailable to interact with people looking to do business with you, your website is accessible. This way, it will provide useful information and serve as a point of contact with your customers. Some will even allow customers to make purchases or submit orders.

Go ahead and publish your contact information in a header or footer, so it appears on every single page. This way, your contact information will be easily available and accessible to potential customers.


6. A website establishes your place in the industry

The majority of small businesses have a presence online. If your competitors aren’t online already, chances are they probably will be soon. Building a high-quality website will help you establish yourself as a leader in your field. Even if your competitors are already online, building a distinctly unique website that shows potential customers what makes your company stand apart will be very useful.
Having a footprint online will help your business stay relevant and competitive within your field. It will help you cement your role as a forward-thinking, tech-savvy business.


7. A website will allow you to hone your company’s brand and image

While social media pages and peer review sites allow shaping your company’s image through public input, this does not always paint the picture you would prefer to see. A website allows you to create and manage your company site and content.
This way, you get to paint the picture you want of your business. Use your specific aesthetic, vocabulary, and more to hone your brand. A website is an ideal forum for you to shape the narrative about your business.


How do I Create a Website for My Business?

By now, the importance of having a website for your business is etched in your mind, right? How, then, do you go about designing one? Simple, yet, many find it tasking because they do not have what they need. Here are some tips that will help ensure that your business’s website functions optimally, looks well, and will attract leads and sales to help you bring in the business you desire.

how to create a website for my business

1. Ensure your website is optimized for mobile

Today, most people prefer mobile devices for most online activities. Consequently, Google will penalize your website if it is not mobile-friendly when it comes to search rankings. Ensuring that your website is optimized for mobile is very key because people spend their online time on mobile devices.

2. Give it a professional look

How you build your website will largely determine its credibility. Giving your website design a professional look will ensure that you do not turn potential customers away. If you can, hire a professional designer to design the site. In the long run, this one-time investment may pay off big time.

3. Provide your contact details

You realize that one of your website’s key purposes is to create a point of contact, right? So, how do you achieve this? Statistically, close to 70% of local businesses do not have a clear call to action on their website. On the other hand, 27% do not even have a phone number on the home page.

How then do your potential customers contact you? Making your contact information such as your name, address, and phone number prominent and easy to find on your website will guarantee that your customers can get in touch seamlessly with your business.

4. Provide social media information

You will want to include feeds from your social media pages. This includes your Facebook posts, Tweets, and Instagram photos. Additionally, you will need to include links and follow buttons to your social media footprint to gain more followers. Ultimately, this will enable your visitors to share the attractive and informative pages you will have on your website pages.

Having a strong online, social and mobile marketing strategy is very critical, especially if you run a local business. A well-designed, optimized website will help you reach a new audience of potential leads. These potential leads may not only become your customers but may also become loyal ambassadors for your brand.

There- now you have all the information you need. One of the best investments you will ever make is setting up a website for your business. Understand the concept of website ownership right before you jump into it. Do not become one of the businesses that end up digging themselves in a hole because you have no idea about the jargon of web contracts. So, if you have come across any piece of information telling you that you do not need a website, turn away from it.

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