Leona Smith

Ultimate Guide To Optimize Your Website For Mobile Search In 2022

Ultimate Guide to Optimize Your Website for Mobile Search in 2022

Mobile phone is the way of the future. It is more versatile and provides more value to the end-user than a computer. Nowadays, mobile phones are used more than desktops, laptops, and tablets. More and more web users are shifting from desktop computers to smartphones. Since people started using mobile devices on the go, mobile search has overtaken desktops. Usage of apps, voice assistants, and IoT devices for online searches has increased exponentially. It has become so important to optimize your website to work well on mobile devices. 

Wondering why mobile is so much important for small businesses?

Well, the answer is:

    • Mobile-friendly websites work faster and show up higher in search engine results.
    • Mobile searches make up most of the searches on Google.com.
    • Majority of traffic comes from mobile devices.
    • If your website is not mobile-friendly, visitors will leave in no time.


In order to grow your small-scale business, it is crucial to invest some time to optimize your website and provide a mobile-friendly user experience. 


What is a Mobile-Friendly Website?


Mobile-Friendly Website

Responsive web design means no matter how big or small the screen is, it will fill the screen and the information in a clear way. A mobile-friendly web design allows your website’s information to be easily readable and accessible to all platforms including a much smaller screen of smartphones, tablets, and even watches. At a complex level, a mobile-friendly website means utilizing all the capabilities of mobile devices to deliver a satisfying experience to the users on the go. If your website isn’t optimized, then you are missing out.


Why Mobile-Friendly Website is Important for Your Business?

The use of technology is increasing rapidly, that is why it is today’s business necessity to discover an efficient and cost-effective solution to optimize your website.

Irrefutable truth: “To succeed your website better employ mobile-optimized web design

Potential customers expect speedy answers and faster access. Their experience on your website is most likely to influence their impression on your business.

To design an effective mobile-friendly website you need to look at the following elements:

    • Does your website load quickly?
    • Is it easy to navigate?
    • Is it easy to perform actions?


Nearly half of the visitors will leave their mobile if your website fails to load within 3 seconds. Visitors will leave if you do not optimize your website to provide a great user experience. A bad mobile experience may hurt your user base. 

Better play nice!

Your users, customers or your business partners just want their information served fast, fresh, and convenient. So, you better focus on the ways to optimize your website design that encourage visitors to perform desired actions depending upon your small business marketing objectives. Emphasis on winning friends with a responsive web design.

Now that you know, what is mobile-friendliness and why it is crucial to have a mobile-optimized website; let us dig in more to learn the process of mobile optimization.


10 tactics to optimize your site for mobile search

Mobile search now dominates a significant portion of the online space. To be an effective marketer you need to create a strong user experience regardless of the device. The context of mobile search is different than of desktop devices.

To get you started, here are the 10 best ways to make sure your website shows up on mobile SERPs:

10 tactics to optimize your site for mobile search

1. AMP is your savior

Accelerated mobile pages (AMP) are light-weight web pages used to create fast mobile experience. The technology used behind AMP enables web pages to load more quickly for mobile devices. AMP utilizes stripped-down version of Hyper-text markup language. It is a web component framework that allows web pages to load smoothly, and fast and prioritize user experience.

It helps businesses to provide consistent and fast experience across all devices, which means better speed can improve user experience. To employ AMP, you don’t require any super-savvy computer skills. You can reduce the need for a vast developer since it is easy to build.

AMPs were included in Google’s mobile search algorithm in 2016.

Technically, AMP requires 3 main components:

    • AMP HTML
    • AMP JavaScript
    • AMP Cache


2. Use schema markup

As Google remains the king, it always works on providing the answers to user queries. When you search “how to optimize a website” for example, Google presents you with an info-box that contain the answer to your related queries.  This is possible only by implementing schema markup. It doesn’t require a technically savvy person to get started. There’s a plugin for WordPress called schema app structured data that offers a responsive web design. You just need to activate the plugin, add your logo and business name, and BAM, your content is optimized to be fully understood by search engines resulting in higher traffic and increased click-through rates.

3. Speed is the deciding factor

Speed up anything and everything. Slow loading time translates to a high-bounce rate. High-ranking results have faster page load time. Web page loading speed is quite an inevitable thing for your website when it comes to desktops, but if you think that your website loading speed remains the same for mobile phones as well, then you are wrong. As mentioned earlier, web pages load differently on mobile devices. It is important to optimize your website to improve your webpage’s loading speed and generate high-quality leads for your business.

4. Make your site responsive enough

A responsive web design is mandatory to maintain a higher ranking on Google. Google has made it very clear that it is going to prioritize websites that are responsive and fits the screen of all devices. The responsive HTML framework adapts according to the screen size and orientation of the device viewing the content. It means HTML allows your website to fit well enough on-screen that is 5 inches to the screen that is 10 inches. If you succeed in crafting a responsive design for your website then you can rank high, drive a good amount of traffic to your website, and eventually, gain a good amount of revenue for your business.

5. Squeeze the image size

Images are necessary for dynamic web content and visual content is the topmost priority for digital marketers. By compressing an image, you enable web pages to load faster. Compressed image frees up the space and decreases page load time.  It’s a win-win situation!

For example, imagine that you are a blogger who uses tons of graphs, screenshots, videos, and other types of visual content within the blog to attract followers. In order to optimize your website, you can compress image files up to 95% to reduce the file size using photoshop without hampering the quality. While visual contents are important, there’s one type of visual content that needs to be removed quickly from your website. 

Any guesses?

6. Remove flash

Flash is banned from Google’s AMP project. Vulnerabilities is flash make it less attractive in web designs. Cheesy animation might appear good on pen and paper, but in real-world they look less operative. The trend of simple designs is ruling the internet. So, we suggest you to exclude flash from your site.

7. Check if your site layout is mobile-friendly 

While crafting a website you should not just look at the technical side but also the non-technical aspects of your website such as fonts and colors.  You need to check whether your website‘s content design is good enough on focusing the key points of your site.

8. Use open-source tools to improve your website’s experience

If you want to enhance your website ranking on Google, then you should run a mobile-friendly test which you will get in the Google search console. This test is conducted by open-source tools so you get the results faster than expected. If you pass this test then you are most likely to gain more traffic and enhance the end-user experience. If you fail the test, fix the problems and repeat the test until you get the best results.

9. Identify how people look for things from their mobiles

Look at your mobile website. If you think that people search in the same way on both desktops and mobile devices, then I am afraid you’re wrong.  While searching from a desktop, people have enough time to type loner phrases. But, while surfing on their mobile phones they tend to type smaller texts to get the exact same results. For mobile users, Google lets you use up to 78 characters to craft titles and for desktop, it is just 70. To optimize your mobile devices, you get more space to elaborate the titles so that your visitors find you effortlessly.

10. Say no to Pop-ups

Keep away from pop-ups while optimizing your website for mobile search.

Pop-ups are a Big NO! 

Google penalizes websites if they fail to provide easily accessible content for users. If pop-ups of your web design irritate your visitors, then it will surely hamper your website ranking. You better get rid of such pop-ups to provide a great customer browsing experience.



Mobile phones are the future of online search. Every person has a mobile device than desktop computers. So, it is important to optimize your website to resolve mobile queries and thereby increase search rankings and build a strong digital foundation.



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Lead Generation: A Guide to Generate Sales Leads for Small Businesses in 2022

Lead Generation: A Guide to Generate Sales Leads for Small Businesses in 2022

Small business owners are continuously looking to expand their user base and grow their business. Business growth can be a challenge and a long-term process. Having access to a steady stream of sales leads can help you grow your business exponentially. Know the best tips to generate sales leads.


What is a Sales Lead?


What is a Sales Lead?

A sales lead is a person who shows interest in purchasing your company’s services and products in some way. Leads typically open communication with a business by submitting their personal information for an offer, survey, or subscription. A lead becomes a prospect once you identify their level of interest and fit as a loyal customer for your business. 

Every type of lead is addressed uniquely depending on how they are qualified

Type of lead

1. Marketing qualified leads (MQL) 

Contacts who’ve engaged with your marketing team’s efforts are known as MQL. 

For example, MQL is a person who fills a form on your landing page from an offer.

2. Sales qualified leads (SQL)

Contacts who have taken actions that indicate their interest in becoming paying customers are known as SQL.

For example, SQL is a person who fills out a form to ask a query about your goods and services.

3. Product qualified leads (PQL)

 Contacts who have used free versions of your product and show interest in becoming paying customers are known as PQL.

For example, PQL is a person who uses a limited or free version of your services or products but asks about features that are paid for.

4. Service qualified leads (SQL)

 Contacts who have indicated to your service team that they are interested to become paying customers are known as SQL.

For example, SQL is a person who tells your service team that they would like to upgrade their product subscription.


What is lead generation?

Lead generation is a process of converting potential prospects into customers. In marketing Lead generation is the act of attracting customers for your business output. This includes a customer providing you with their information for follow-up regarding your products and services.

What is lead generation?

For example, for your design firm to generate leads, you might receive:

    • A form submission from a potential client inquiring about your services.
    • A phone call from a potential client to set up a meeting.
    • A DM to your inbox from your social media accounts asking about your rates.
    • An email from a potential client asking for photos of your client sites for reference.


Thus, your lead generation strategy always results in the exchange of a potential customer’s contact or payment information, or an in-person meeting.


Why lead generation strategy is important for small businesses?

When a stranger shows organic interest in your business, the transition from a stranger to a prospect and then to a customer is much more natural. Lead generation falls in a stage where you’ve attracted audiences and is ready to convert them into leads for your sales team. Such leads are termed as Sales qualified leads.

The lead generation process has a few common stages in lead lifecycle: 

    • Strangers discover your business through your marketing strategies like keywords, blog posts, social publishing and they become your visitors after landing on your webpage by utilizing the call-to-action button. 
    • These visitors share their personal information in exchange for an offer.
    • Voila! You have a new lead


Let me simplify it, Visitor clicks a call-to-action button that takes them to the landing page of your website where they fill out a form in exchange for an offer, at which they become a lead.

After putting all these elements together, you can utilize different promotional platforms to drive traffic to your website to start generating leads.

Buying leads can be expensive for a small business on a budget, so it is recommended to generate leads organically.


How to generate sales leads for small businesses?

Whether you build or buy leads, a lead generation strategy is important for your lead generation marketing plan. Here are a few ways to generate leads for your small business.

1. Identify your target audience

The very first step of a lead generation plan is to identify your target audience. You should always research your audience to learn more about their personal interests, their lifestyle, and their personality.  

2. Direct engagement 

Directly engaging with a new customer is a great approach for small businesses to generate leads. The small business revenue model operates on low-value sales, so it’s the best rule to obtain more leads for your business.

You can reach out to prospects directly on social media channels like Facebook, Twitter, and Instagram which provides many opportunities for small businesses to create conversions with prospective customers and generate leads. You can also communicate by email, by phone, or by meeting in person.

For example, if you run a design firm and there’s a large property being built in the area, call the builder about designing the completed estate. This way you can easily generate leads for your local business in any area where your business may service.

3. Ask for referrals from current customers

Your existing customers are the best sources of sales as they have already purchased from you, and they already know that your products and services are good. Hence, they should be an important part of your lead generation strategy to attract new sales leads.

Always ensure that your customers are satisfied with your products and services. Set up a time to have a quick conversation with your existing customers and ensure that they understand you appreciate their relationship. 

If your services have delighted an existing customer, ask them to share their experience with their family and friends who also might benefit.

Customer referrals are effective and profitable, and your current customer is doing most of the work. This oldest lead generation strategy is a must for every small-scale business for lead generation.

Ask for referrals from current customers

4. Advertise and retarget 

Utilizing targeted pay-per-click advertising on search engines like Google and Bing, you can grab the attention of people to your business and convert them into leads.

Imagine you are a new salon in Nagpur trying to market your services across the city. You can create an ad that targets phrases like, “best salon in Nagpur”, or “new salon in Nagpur” and even use a geo-filter to target customers that are searching for a good salon in Nagpur.

Digital advertising takes time to show positive results. Very few visitors convert on their first visit to your webpage. You can retarget those visitors to show visual advertisements for your business and wait for them to convert.

5. Engage with sales leads at networking events

Attending online networking events can help you meet your leads online. Networking is an effective way to reach out to new people and build relationships. Networking also allows you to meet prospects face to face.

You can exchange your business cards with the new people you meet at the event, and save their information in your customer relationship management system. 

You can ask the people from an online networking event to connect with you on LinkedIn. It’s a great way to stay in touch. 

Engage with sales leads at networking events

6. Optimize your social media profiles to attract ideal sales leads 

If you have social media accounts on Facebook, Instagram, Twitter, or LinkedIn then it is important to keep them up to date. It helps to attract the attention of customers and makes it easier to connect.  You can even share promotional offers on your social media handles that will help to compel your audiences to follow you and establish connections.

Optimize your social media profiles to attract ideal sales leads 

7. Create a sales funnel

Once you know your targeted customers and the best possible way to reach them, you should have a plan for collecting contact information. The first step is to funnel all the prospects and convince them to share their contact information, generally in exchange for an offer, a free gift, or incentives. It is very important to have a CRM database to keep track of the lead generation process.

Create a sales funnel

    • LinkedIn

       Create a solid title and description that will attract your audience. Your summary should describe your business. It should tell your customers what you are and what you do.

    • Twitter

       With your company’s title and a link to your company’s account, you should add a professional profile photo that is readable, a LinkedIn account link, and hashtags that are necessary to get you found by the audience. Keep your account active by retweeting information relevant to your industry, and don’t forget to follow potential sales leads.

    • Instagram

      This social media channel is very visual. Include an attractive professional profile picture along with relevant hashtags that would matter to your sales leads. Keep it professional yet a source of fun.

    • Facebook

      With a Facebook social media community that aligns with your industry, you can directly tap into your potential customers. CRM group on Facebook includes people like sales professionals, so it makes sense to join the group.


8. Use an email newsletter or email sequencing

Now that you are in contact with prospective customers, it’s time to create an email sequencing to create consistent communication. This email feature allows you to send a series of emails automatically to a group of people on a mailing list. The goal of email marketing is to build customer interest in your products and services. 

There are 2 main types of email sequencing:

1. Trigger-based sequence 

It sends emails based on the actions taken by the customers such as browsing your webpage, buying a product, subscribing to your services, or leaving something unpurchased in the shopping cart.

2. Time-based sequence

It sends emails at a specific time such as on anniversary dates, birthdays, etc.

9. Host a webinar

Online workshops and webinars allow you to share your knowledge and educate people online. Articles and blog posts help you in sharing information, but it is just one-way communication. Online webinars and workshops provide two-way interaction, which is more impactful in generating sales leads. Sharing knowledge online in this format establishes trust and increases the possibility to attract more leads.

Every person who signs up for the online workshop or webinar is a legitimate sales lead. Recording your webinar sessions will help people to watch the session even when you are not there and you can even answer their questions later when possible.

10. Live chat with users

By creating a personalized chatbot for your company you can converse with your leads anytime. Chat technology is more than just a mode of communication. It can do a lot more than say “Hi”. 

When someone visits your website, a chatbot appears on their screen with a customized welcome message.

A chatbot can ask questions, provide responses required by the sales leads, answers questions, qualify sales leads, and so on.

You can review the conversation between the chatbot and the sales lead to know more about the customer requirements.



Lead generation is the key to growing a small business. Use the key techniques outlined in this article and keep a watch on your analytics. It will help you to identify what works and what doesn’t. Once you start seeing positive results automate parts of your lead generation process to save time. This will allow your sales team to invest more time in high-value work like qualifying sales leads and less time in repetitive tasks.

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10 Tips For Growing A Successful Small Business – The Ultimate Guide in 2022


What defines a successful business?


What defines a successful business?

Every entrepreneur wishes to run a successful business, but what defines a successful business?  

A successful business includes the growth of your company and the money it provides you. There is no standard definition of a successful business. Choosing your definition is the best way to satisfaction. For me, a successful business is one that I am happy with and has been profitable.  

There is no formula for instant success. When you start your small-scale business,  your main goal is to establish your brand and start growing. Growth is an ongoing process that requires hard work, patience, and dedication; but, this does not happen overnight.  

Running a successful small business is an entirely different story. Several factors that affect the success of a small business may be internal or external. A business owner might want to know the keys to a successful small business before launching it in the market. The success rate of small businesses is higher than that of large enterprise businesses.  


How do small businesses succeed? What qualities determine the success of a small business?


How do small businesses succeed? What qualities determine the success of a small business?

Small businesses are moving ahead and they are the economic drivers of our country. Passion for the venture determines the success of a small business.  New business owners usually mistake being over-excited for being passionate. 

The following 3 qualities help determine the success of a small business-

1. Passion 

New passionate small business owners keep up late working for the fun of working. They make their work their reward. Being passionate keeps them energized for the ups and downs. 


2. Patience 

Generous patience is an important factor when building a small business. You need a lot of patience and hard work with a solid strategy. 


3. Love 

Love it or leave it! Fall deeply in love with your business. Find enjoyment at work or simply quit it. 

When you run a small-sized business, it needs time to build and become profitable. 


In this blog post, you will learn the latest ideas to run and maintain a successful small business. 


Expert Tips to Grow a Successful Small Business

1. Hire the right people 

Hire only strong candidates for key roles. With hardworking employees dedicated to your company’s success, your business will be better equipped for continued growth. People you hire are either going to make your business or break your business. When you find the right people on your team, you make your job easier as a small business owner. Small businesses hire fewer employees due to the low budget and small business size. You need to focus on hiring people who are jack of all trades if your team size is small.

Hire the right people 

2. Reduce business costs 

Small businesses’ revenue is lower than large-scale businesses. At this scale, your budget is tight. It doesn’t mean that they don’t reach their business objectives. Budget planning is so important for small businesses to reduce business costs. Make smart financial decisions and decide where to put your small business funds.

Reduce business costs 

    • Use technological solutions 

      Small business owners have to use software, website, email, and smartphones. It saves time and business funds. This technical advancement helps your small business to grow more efficiently and effectively. This will permit you to expand your company and compete with large businesses. 

Use technological solutions 

    • Avoid landlines

      Living in a digital world, the use of traditional telephone landlines is an unnecessary business cost. Small business owners can use cell phones or virtual phone lines instead of landlines to reduce the cost.

Avoid landlines

    • Go paperless

      The cost of paper, ink, postage and mailing supplies seems minimal at the beginning, but it adds up to a large business expense. Filling all paperwork on a computer can help you save your small business funds. 

    • Use the internet

      Start marketing your business online by utilizing low-cost marketing strategies for small businesses. You can get started with a business blog, digital marketing, and online advertising to get an instant response with a minimal budget. 

    • Buy refurbished equipment

      Buying brand new devices and equipment can add up to your business cost. You can buy refurbished products and equipment that are as good as the new variety but offered at a discounted price by the manufacturer.

    • Bartering

      If you have a business cost-friendly mindset then it can help you save more money. If a business owner adopts a bartering system then you can exchange your goods and services for their goods and services without cash changing hands.

    • Find a low-cost business location

      Expenses for a physical place can be immensely high. If you convert your business to a home-based business and let your employees telecommute, you can dramatically reduce your business costs by downsizing your retail location.

3. Get Organized 

To achieve business success you need to be organized.  A good way to be organized is to create a to-do list each day. This will ensure you did not forget anything. You must create a sales funnel to automate your revenue flow and scale your business. A sales funnel has a  complete process of finding prospects and converting them into customers. 

4. Keep Detailed Records 

All successful businesses keep detailed records. It will help you to understand where your business stands financially and what are your potential traits. This will give you time to make solid strategies to overcome challenges. 

5. Get Referrals

The easiest way to find new customers is by asking your old customers for referrals. You can offer appealing incentives to your existing and satisfied customers for referrals. This can fuel your small-scale business. For example, many websites give discounts or credits for referring someone else to their platforms. If a new customer purchases through a  referral code, shared by an existing customer, then that customer is eligible to avail of the incentives as a reward. This helps you to grow your customer base and achieve small business growth. 

6. Research Your Competition 

To grow your business always study and learn from your competitors. After all, they may be doing something right that you can implement in your small business. When you are looking to enter a new market, it is very important to research the market first and then dive in. You can find out your competitor’s flaws to improvise and beat them. 

7. Research Your Customer 

Small business owners are proficient in understanding their customer choices perfectly. That’s why when a  customer comes to a fashion designer or a retail store owner, the small business owner can assume their choice and expense limit. This quality of small business owners knowing their customers personally helps their business to grow exponentially. 

8. Build Customer Relationship 

A great customer relationship can bring success to your small or large-scale business. Due to the small business size,  small business owners can personally know each of their customers to build a solid relationship. People like to buy directly from the owners. They have more confidence in the product owner. By personally communicating and resolving all their queries you can form a strong relationship with your customers. This will help you to build a loyal client base. 

9. Take Calculated Risks 

Take risks as a cost of opportunity and innovation.  Innovation can’t happen if you will not accept the risk. If your product has entered the market you can extend its usage. You need to create the requirement in the market and solve it with your products and services. By expanding your product’s usage, you can increase your business sales. 

10. Stay Focused 

Making money is not an easy game. It takes time for people to know who you are, what you do, and what you serve. Stay focused!  Social media will help you to better understand the market. Every business,  big or small makes mistakes. But successful small business owners own their mistakes. They stay focused, learn from their mistakes and make better decisions for the future. 


Don’t ignore the “Don’ts” of growing a successful small business

1. Don’t rely on a few customers

Losing, a single major customer will get you into trouble. Always nurture your potential customers. 

2. Don’t rush the hiring process 

If you hire people haphazardly, you might choose the wrong candidate. Make sure you know what position you want to fill in your company. Post a job offer, start interviewing interested candidates and hire the one who is hungry to work. A good candidate is worth waiting for. 

3. Don’t underestimate the importance of financial planning 

Lack of effective financial management is a common factor that causes harm to your successful business. 

4. Don’t ignore what’s happening in the market 

You have to adapt to the evolutionary change as a part of production techniques and consumer preferences. 



Small business growth needs a lot of dedication and patience. It is a time-consuming process. This post will help you grow your small business more effectively. 

Do you have any queries related to Small-scale business growth? If so, let us know in the comment section. Our Ecsion Inc team will help to sort it out for you.


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LinkedIn has emerged as the world’s largest professional networking site. This American business is not just a social media platform that connects job seekers with employers but has transformed into a powerful marketing tool for small businesses.

LinkedIn marketing strategies enable small businesses to build the brand value of their company by creating new connections that matter the most to their business. It provides real-time business and professional relationships on social media.

But this is not all, LinkedIn can help you take your small-size or mid-sized business to the next level.

Keep reading, this article will cover:

    • What is LinkedIn Marketing?
    • Why LinkedIn Marketing is important for small businesses?
    • How to use LinkedIn to Market your Small Businesses?

These are LinkedIn’s Frequently asked questions FAQs.

Let’s Dive-in…


What is LinkedIn Marketing?


What is LinkedIn Marketing?


Marketing on LinkedIn helps a small business owner to engage with a group of professionals to drive actions that matters most for their business. It attracts followers, generates b2b leads, drives website traffic, and builds brand awareness by posting informative content on a free LinkedIn page. 

The process of utilizing LinkedIn to promote a business to get greater attention of the followers to their LinkedIn business profile is termed as LinkedIn marketing

LinkedIn also provides additional functionalities such as –

1. LinkedIn Boosting

 Boosting helps you to boost your high-impact content to a wide range of audiences.

Now, you might want to know – How to boost a post on LinkedIn

Well, It’s “Just a small number of clicks and a credit card away”. Boosting on LinkedIn turns your content into paid campaigns to get more traffic and see faster results.

To boost your Rockstar post, 

  1. Simply click on the boost button
  2. Next, select your campaign goals (engagement, views, awareness)
  3. Select target audience
  4. Set your budget and schedule
  5. Add payment method 

It’s done! You can track the performance of your boosted post.

2. LinkedIn Ads

Advertising on LinkedIn can be highly effective for B2B campaigns or for reaching the target audience on the social network. You need to use some part of your marketing budget for advertising on LinkedIn. LinkedIn ads are paid ads shared on LinkedIn. It may be quite expensive, but these ads help you reach the target audience and leaders of the industry, higher conversions, promote your services and products, track website visits, increase traffic, and connect your social media accounts. 


3. LinkedIn Ads Manager

Allows you to create, launch and track the performance of an ad campaign.

LinkedIn Ads Manager

The LinkedIn ads are categorized into 4 types

    • Sponsored content

      Ads that promote content are called Sponsored content.

    • Sponsored messaging

      Ads that allows sending personalized messages directly to the inboxes of the LinkedIn member is called Sponsored Messaging

    • Text ads

      These ads create texts that compel your target audience to visit your website and make conversions.

    • Dynamic ads

      These types of ads pull information from LinkedIn profiles to use in ads. Dynamic ads incorporate personalization to connect with your target audience.

    • Showcase Pages

      A LinkedIn showcase page works similarly to your community page. Showcase pages are created to highlight a particular area of your business. LinkedIn users can follow your showcase pages as per their interests on the topic. For example, Google shows three showcase pages inside their main community page Google Adwords, a career in Google, and think with Google.

For example, Google shows three showcase pages inside their main community page Google Adwords, a career in Google, and think with Google.

People only interested in “career in Google” will receive updates related to the same topic.

Showcase pages help to segment the audience by-product which helps to increase brand awareness.


Why LinkedIn Marketing is important for small businesses?

You might have heard that LinkedIn is important for small businesses, but is it? If so, why LinkedIn?  

Why LinkedIn Marketing is important for small businesses?

LinkedIn is a platform with 800 million users today. Two new professionals join LinkedIn every second. The report says, companies include the use of any proprietary public-facing tools on LinkedIn for marketing purposes which includes organic and paid functions.

Here are 7 reasons to utilize LinkedIn marketing strategies for small businesses:

1. It provides a Powerful job board 

A Jobseeker can research a company, business, or industry through LinkedIn before applying for jobs or accepting a job offer. LinkedIn allows people to search for jobs by keywords like company name, career interest, or location. 

A human resource manager of a company who has a connection with a co-worker can easily find out when he is open for a job switch through LinkedIn.

2. It helps you to build your brand value

You need to build your company brand online. You must stand out in your business industry. Think of all the possible ways to make yourself marketable.

LinkedIn helps you to upload a profile and update a powerful summary that includes important company information. Brand awareness is a key factor to building reputation, attracting leads to your page, and growing your small-sized business.

3. It helps you to rank higher on Google 

Ranking a small business on Google’s first page is a tricky job, but a LinkedIn profile can help you rank on Google. That is why it is important to have a LinkedIn profile to stand out in the crowd. Your Linked Business Profile is social proof that must be tailored smartly.

4. It helps to maintain your contacts 

Physically you might have met many interesting people and business leaders in life. But, can you remember all of them? Do you have their contact details?

Let’s say for instance, can you remember that intelligent young business owner you met at a business conference, who was interested in your business. The answer is NO. There is a possibility that you might have stuffed his business card somewhere in your desk drawer and his email-id somewhere in your old address book.

In cases like these, LinkedIn comes to your rescue. You can simply add these people to your LinkedIn network. Reconnect with them in the future when the time is right. 

“A true business of every company is to make and keep the customers”

5. Keep audiences updated about your business 

Every company needs to post updates, and information, and share company news and insight on LinkedIn. Audiences find these updates from their connections, and groups on their LinkedIn timeline every time they log in. 

To gain trust and build brand value small businesses need to connect with their new and old customers to update them with the latest news about their businesses.

LinkedIn allows you to connect with different people, but you can’t just follow anyone you want. You must know someone professionally before they accept and connect you. 

That is why … LinkedIn!


How to Market on LinkedIn for Small Businesses?

You can connect your brand with over 800 million professionals across the globe. 

Below are 10 of the finest ways to help you generate leads, and establish your brand and strategic partnerships on LinkedIn.

    • Optimize your LinkedIn Business profile
    • Create an effective LinkedIn page
    • Cross-Promote your LinkedIn Business Profile
    • Identify your Audience and Objectives
    • Optimize Page Search 
    • Publish Engaging Content Consistently
    • Grow your follower base
    • Ask your employees to connect with your company’s page
    • Take advantage of LinkedIn groups
    • Get advanced in LinkedIn analytics


1. Optimize your LinkedIn Business profile 

Optimize your LinkedIn Business profile 

The first impression is the last. Your profile can decide your future. So, don’t miss this opportunity to impress the audience visiting your business profile. 

2. Create an effective LinkedIn page 

Create an effective LinkedIn page 

A LinkedIn page is just like a profile for a company. You can share important information about your business or company like who you are? What do you do? Who do you do it for? And why customers should choose you? But, don’t just go on telling them about what you do – tell them how you serve your customers.

Be sure to add your phone number, company size, website, type of business, and industry. Add your company logo and a username to your LinkedIn page which will help people recognize your brand.

3. Cross-Promote your LinkedIn Business Profile 

Cross-Promote your LinkedIn Business Profile 

Once you set up your LinkedIn profile start cross-promotion on different social media networks. Use your LinkedIn icon on your website and email signature. Share LinkedIn your information in the profile section of different social media accounts like Twitter, Instagram, and Facebook.

4. Identify your Audience and Objectives 

Targeting is the key, whether you are generating new leads or raising awareness. Firstly, understand what you want to achieve. Once you are clear about your vision, it’s easier to define your goals. If your company sells a marketing tool for social media, your goal may be to reach for people with job titles like “social media manager”.

5. Optimize Page Search 

A well-organized company page can help you get more visibility among audiences searching for your company.

Use keywords: Insert keywords and phrases in your article that a potential customer might use to search for your services.

Link your page: Link your company website to your LinkedIn page. It is a win-win formula to drag traffic to your website.

6. Publish Engaging Content Consistently 

Publishing the finest content regularly on your company page has a good return on the investment of your time and efforts. Watch out for your competitor’s page and find out what kind of content they publish. Find out what type of posts get the most engagement. Is it video content or just an article? Studying a lot about your audience can help you drive engagement on your website. Tag your brand partners to increase visibility and gain more leads. 

7. Grow your follower base 

Your updates directly appear in your follower’s feeds on LinkedIn. If your content is relevant and informative there is a high chance to drive more followers.  Use a “Follow” button on your company page.

You can promote your page in newsletters, emails, and blog posts.

8. Ask your employees to connect with your company’s page 

Employees have a larger network than the company. Leverage this resource and expand your reach by asking your workers to connect to your company’s page. When your employees comment on your content that post is shown to all their connections. This is one of the best ways to reach far wider than usual.

9. Take advantage of LinkedIn groups

LinkedIn has millions of groups on the platform. You can engage in relevant conversations with other members and bring them to your page. Aim to build authentic connections.

10. Get advanced in LinkedIn analytics 

Discover which content is evergreen, which means which is the most compelling content for your audience. There are different options like LinkedIn page analytics and LinkedIn campaign manager that can help you find out the performance metrics of a campaign.

LinkedIn analytics 

#TIP: Cater to your follower’s craving for visual content by experimenting with various rich media contents like images, videos, etc.


There you have it! Now you can grow your small business tremendously using the above-mentioned tips. I hope you enjoyed reading this article. 

For any queries or help, you can reach out to us. 


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How to promote small business in 14 steps

How To Promote Your Small Business In 14 Steps

Every business owner wants to put their products or services in front of their potential customers. And to get customers every business owner needs to promote his/her business. In this article, we will get to know about how to promote your small business in 14 steps. For business owners, the ways that you can promote your business and attract customers have changed dramatically in the past decade. Earlier, this was a matter of deciding between a flyer, a brochure, a postcard, or an ad in the local newspaper. But in today’s digital era, the possibilities are endless.


14 Tips To Promote Your Small Business

Actually more than half of all spending on advertising has now moved to online mediums. We are going to look at 14 incredibly simple yet highly effective ways to promote your small business in 2022. You can implement all of these without needing special expertise or significant investment.

1. Create a Website

Every business needs a website, no matter how old-fashioned your business or clients may be. A user-friendly and informative website can help you establish your business and ensure consumers can learn more about your product and services. You should optimize your website for both computers and mobile phones to make it easy for customers to find the information they need regardless of the device they use. Depending on the type of your business, you should have the following information available on your website:

      • Store operating hours
      • Location
      • Range of products and services
      • Contact number and email id
      • Customer contact form
      • Mission and values
      • History and background
      • Employee’s information


Create a Website


2. Create a Business Blog

Writing blogs will expand your website and enable you to connect directly with your customers. Blogs can also help to increase your search engine rankings. You can regularly write about business topics that relate to your product and services and encourage customers to leave comments or contact you for more details.

Create a Business Blog


3. Develop Social Media Presence

Nowadays almost everyone is active on at least one social media platform. Promoting your brand on social media is very effective if you continually create posts, which helps you regularly connect with consumers and gather more followers. Try to post something which includes information about discounts and offers, updates about new products, and fun and quiz content. This is known as social media marketing in which you can promote your business at a very low cost or budget.

Develop Social Media Presence


4. Connect with Your Community

Connecting with your community can help a lot because many communities help small businesses to grow up. These communities offer a low-cost way to spread information about your business like they can offer a strong customer base, spread your brand by word of mouth, and much more.

Connect with Your Community


5. Build relations with your vendors

Developing relationships with your vendors can provide several benefits. Your vendors can help you get some business partnerships because these local vendors have strong connections with other local businesses. If you have very good relations with your vendors they can help in your hard times also.

Build relations with your vendors


6. Get your business listed

To increase your ranking on search engines, get your business listed on major listing services. Listing on major listing services will help consumers find your business when they search for a specific term.

Get your business listed


7. Email Marketing

Depending upon your market, sending emails to consumers is still a good option. Email campaigns can help to keep your products and services top of mind for your consumers.

Email Marketing


8. Press Releases

Whenever your business does something newsworthy, it is a very good practice to send it out for a press release to your local and regional news outlets. The press release is a powerful media tool to use to help generate publicity. You can also use websites for press releases such as PRLog and 24/7 Press Release.

Press Releases


9. Influencer Marketing

Influencers are people who have a large follower base on social media like Instagram and also on YouTube. You can collaborate with these influencers to promote your business digitally. Influencer marketing can help to both grow your brand reach and offer sales incentives.

Influencer Marketing


10. Advertise on YouTube

Advertising on YouTube is a paid strategy that you can follow to promote your business. YouTube advertising can be an investment that pays off if it’s done in a proper way. You can advertise on YouTube by creating video ads that play before videos in relevant categories.

Advertise on YouTube


11. Form Partnerships

Partnering with a non-competitive business that serves the same clients can be a great way to promote your small business in your local area or network. Once you have established a relationship you can help each other to grow your respective businesses.

Form Partnerships


12. Sponsor Local Events

Even in today’s era of digital promotions, hosting or sponsoring events in your community is a great way to promote your business. Sponsoring or hosting local events will strengthen your connection with local customers.

Sponsor Local Events


13. Advertise Locally and Offline

You can also advertise on traditional platforms such as newspapers, magazines, radio, and television to promote your business if your budget is good enough.

Advertise Locally and Offline


14. Exhibit at Trade Shows

Trade fairs attract a mass group of buyers and sellers from every particular industry. If you can afford to get a slot in trade shows, go for it. It will showcase you in front of many industry leaders and will also help you get your business promoted to a large number of quality customers.

Exhibit at Trade Shows

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How To Find Long Tail Keywords To Generate More Website Traffic in 2022

How To Find Long-Tail Keywords To Generate More Website Traffic In 2022

High-volume keywords have the allure of generating more traffic to your website. So, it’s very tempting for small business owners to focus more on them when developing their SEO strategy. Still, small businesses are finding it hard to have better rankings in search engines. Long-tail keywords can help you unravel this mystery.

Using less competitive but more specific long-tail keywords to target your content has a powerful effect. They will help you get past the noise so that you can access the most qualified clients. This article will provide a definitive guide that will help you how to find long-tail keywords.


Long-Tail Keywords

Let’s talk briefly about long-tail keywords before we guide you on finding them. Generally, content creators use general keywords to increase their reach. This means they focus more on search phrases that have a high search volume. Long-tail keywords are the complete opposite. This is because they are more specific, so they have a low search volume. Only a fraction of internet users relies on them for search purposes. 

long tail keywords

Long-tail keywords may have a low search volume content. It’s easy to think that they offer little value for this reason. This couldn’t be farther from the truth. The low search content makes long-tail keywords less competitive, so you can rank easily if you use them. The specific nature of long-tail keywords is also an advantage. It assists in targeting clients who are more likely to make a purchase. Long-tail keywords, therefore, improve the conversion rates of the website even if it’s new. 


The Effect of Long-Tail Keywords

Consider the case where people are searching for hiking shoes. A small or medium-sized business will find it challenging to rank for that search. More prominent firms have better resources that make them stand out in such rankings. This doesn’t mean that small or medium-sized companies can’t compete at all for these clients. Using a long-tail keyword such as “hiking shoes for children” can help the small or medium firms to rank on the first page of the search results.

Long-tail keywords help you access niche markets. A person using the search phrase hiking shoes may be looking to buy or just research the shoes. You never know their intention. But if they use a phrase like hiking shoes for painful joints, then it is plausible that they are looking to buy one for this purpose. That’s how long-tail keywords improve conversion rates.


How To Find Long-Tail Keywords

Choosing the right keywords should not be overwhelming, even though it’s not that easy too. The critical thing to note is a single formula for finding long-tail keywords doesn’t exist. What works for you might fail for another website. You need to try out every strategy until you get what is right for your business. Some of the techniques that you can deploy to help you find what works for you include:

how to find long-tail keywords


1. Find your Unique Selling Proposition

This strategy is fundamental because it is the foundation for finding long-tail keywords. You need to start by thinking about the unique qualities of your products or services. You also need to understand your market. What kind of people are you dealing with? Why do you think they should you over your competitors? Answers to these questions will generate unique qualities. Keep them in mind because they are essential when finding the right long-tail keyword for you.


2. Determine the Needs of your Targets

You need to find out what your customers need and want before moving forward. The salespeople can help you figure this out. Alternatively, any person who interacts with customers in your organization can provide some insight into customer needs. Some of the questions that will assist you in determining the needs of clients include:

1. What factors do potential clients consider before they accept what you offer?

2. What are some of the problems that clients need you to solve?

3. What are these problems that customers encounter?

Create a list of answers to these questions. They are essential for the research process.


3. Research

Knowing your customer’s needs and your unique selling propositions isn’t enough for generating what will work for you. Obviously, at this point, you’ve already contemplated some search phrases from clients. You need to confirm that they are the exact phrases clients will use in their search engines.

How do you do that? Through conducting research. The research will not only help you confirm the usage of the phrases. It will also reveal some phrases worth considering and some of the phrases that your competitors rely on.

The first approach in researching understands the client’s intent. This involves brainstorming what stage of buying a client is and what the client hopes to find when using such phrases. This will help you develop content that answers those questions for the keywords.

Don’t ever make the mistake of producing content that doesn’t resonate with a particular keyword, even if it is easy to rank. Doing that will only annoy clients because they won’t find information that addresses their website’s needs. The clients will write you off.


Keyword Research Tools

Another alternative to finding the best long-tail keywords is relying on tools. There are various keyword tool options that you can use to generate what works for your website. Some of the popular tools out there include:

keyword research tools

  • HubSpot Content Strategy

This tool is very versatile. It will help you optimize your website’s content, plan your SEO strategies, and measure your ROI. This tool helps you find keywords by providing suggestions that are relevant, competitive, and popular. The tool monitors your content over time to ensure that it is still relevant. It will inform you when you need to make changes from time to time to boost rankings.

  • Answer the Public

With Answer the Public, you’ll need to come up with a seed keyword first. The software generates common questions from social media blogs and forums regarding the seed keyword. It then provides suggestions of long-tail keywords based on the questions. The software also has a “versus” feature that compares the ranking of various keywords on particular platforms. This will enable you to choose the right keyword for your content depending on the platform you’d like to use.

  • Keywords Finder

The tool is great because anyone can use it. It doesn’t matter whether you are a beginner or a professional at finding long-tail keywords. The software’s clean interface has a quick search feature that generates long-tail keywords relevant to your content. It also pairs the keywords with an SEO difficulty score so that you can select what will boost your site’s rank for a given phrase.

You’ll have to pay for Keywords Finder to use it. This shouldn’t discourage you from using it since after paying, you can access advanced features that are excellent for rank tracking, analyzing, and filtering results. 

  •  Word tracker

Keyword tools may generate suggestions that are difficult/irrelevant to your content. Word tracker will never give you such headaches. The tool focuses on developing relevant long-tail keywords from Google, Amazon, and YouTube. Word tracker provides files of data that are organized which makes them easy to read and understand.

Word tracker has a niche explorer feature. This feature helps you track keywords that are trending in your industry. It can really help people who are new to finding long-tail keywords get relevant suggestions for their content.

  • Use How

How uses long-tail keyword research to fuel its operations. The company that owns this site has powerful algorithms. The algorithms find long-tail keywords, which the company uses to generate hyper-targeted content for better rankings. You can learn from this methodology to boost your fortunes. Browse how and other sites that the parent company owns for ideas. Any keyword that this site uses has favorable search volumes, and they are likely to attract advertisers to pages that use them. 

So what is the point of using keywords how when they will rank better with the same phrases? Well, sites like how to use cheap freelancers to generate their content. Their content rarely provides the value that clients were hoping for. Post-panda google no longer favors such content. So just get the long-tail keywords from the site and use them to target high-quality content for better ranking.



The competition for ranking is becoming stiffer day by day for small and medium-sized businesses. Using long-tail keywords could be the saving grace for these firms. In general, the competition from using long-tail keywords is manageable, while the conversion rates are higher when compared to generic keywords.

The cost-per-click for high search volume phrases is normally higher than for low search phrases. Therefore, your business will not incur huge costs when relying on them. These small costing can make a huge difference in the operation of your firm. So, start the process of generating long-tail keywords for your firm’s benefit today. 


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does my business need a website

Does My Business Need a Website?

Whether your business has gotten this far without a website or you are simply a business owner on the fence about a website- you need one. Does My Business Need a Website? The answer is Yes! And not just any website. You need a good website. A website that is professionally designed. The kind of website that has the potential to increase sales, catch leads, and set apart your brand. Your business needs a well-thought-out, optimized marketing strategy that has online, social, and mobile components.

You will need a strong online presence to stand out and compete effectively in today’s uber-competitive market. Perhaps, the most essential and the most strategic way of achieving and commanding this kind of presence is by establishing a website for your business. I’ll tell you why. Your customers are searching.

On average, a customer will consult up to 10.4 sources before making any purchase. There has never been a more important time to invest in a website for your business. Suffice to say; it does not matter what industry you are in. Having a website is the key to unlocking your business’ success.

Why is it Crucial To Have a Website?

Here are seven important reasons why having a website for your business should be of utmost concern.

1. A website will help you achieve professionalism

Compared to companies that only have social media profiles, a website makes your business more credible and trustworthy. A website is a perfect place for showing off any professional certifications or awards your business has achieved over the years.
Having your website means that you can create branded email addresses that are specific to your business. Branded email addresses add a level of professionalism to all your correspondence.

In this age of business, most consumers expect businesses to have an online presence. Consumers are less likely to consider a business without a website. They view this kind of business as less professional. Because we live in a digital age, your website is your number one marketing asset.


2. Provides a platform to showcase your products and services

On average, Americans spend up to 23.6 hours online weekly. Having a website will act as your digital business card for your company. It is a platform that provides references for your products or services. If you want to be discovered where people spend most of their time, you must provide accurate information about your company’s products. This information is critical as people will reference it repeatedly for business data such as contact information, employees’ names, and services offered.

You can use your website to show potential customers what they will get through quality photography of the products and services you offer. Your website design and the featured images give people a sense of what it feels like to enter your physical location.
Additionally, publishing important information about your products and services will ensure that you attract the right customers.


3. A website makes your business more credible

First impressions are very key when it comes to convincing customers to purchase your product or services. A professionally and thoroughly designed website will help you more easily convey to potential buyers that you are a reputable organization. It can be very critical in ascertaining that you are a business they will want to work with. Often, consumers will make a judgment about your business based on the appearance of your website. So, make sure your website conveys all you want to sell and how you plan on selling it.


4. You can attract customers through Google

A well-optimized website will help your business improve its ranking for various search terms and attract a steady stream of new customers. The good thing is that there are several free SEO tools. These tools will make it easy to optimize your website without any prior training. What if you are already content with the current size of your business?

Well, every company eventually experiences customer turnover. For you to encourage and maintain continued success, you will need to attract new customers. One of the best ways to do so is by making yourself visible on Google.
Having a website is crucial if you hope to expand your business and bring in new customers.


5. A website provides a point of contact with your customers

Most businesses do not operate or communicate with customers after-hours. But with a website, you will be able to maintain a 24-hour service day in and day out. Essentially, this means that even if your staff is unavailable to interact with people looking to do business with you, your website is accessible. This way, it will provide useful information and serve as a point of contact with your customers. Some will even allow customers to make purchases or submit orders.

Go ahead and publish your contact information in a header or footer, so it appears on every single page. This way, your contact information will be easily available and accessible to potential customers.


6. A website establishes your place in the industry

The majority of small businesses have a presence online. If your competitors aren’t online already, chances are they probably will be soon. Building a high-quality website will help you establish yourself as a leader in your field. Even if your competitors are already online, building a distinctly unique website that shows potential customers what makes your company stand apart will be very useful.
Having a footprint online will help your business stay relevant and competitive within your field. It will help you cement your role as a forward-thinking, tech-savvy business.


7. A website will allow you to hone your company’s brand and image

While social media pages and peer review sites allow shaping your company’s image through public input, this does not always paint the picture you would prefer to see. A website allows you to create and manage your company site and content.
This way, you get to paint the picture you want of your business. Use your specific aesthetic, vocabulary, and more to hone your brand. A website is an ideal forum for you to shape the narrative about your business.


How do I Create a Website for My Business?

By now, the importance of having a website for your business is etched in your mind, right? How, then, do you go about designing one? Simple, yet, many find it tasking because they do not have what they need. Here are some tips that will help ensure that your business’s website functions optimally, looks well, and will attract leads and sales to help you bring in the business you desire.

how to create a website for my business

1. Ensure your website is optimized for mobile

Today, most people prefer mobile devices for most online activities. Consequently, Google will penalize your website if it is not mobile-friendly when it comes to search rankings. Ensuring that your website is optimized for mobile is very key because people spend their online time on mobile devices.

2. Give it a professional look

How you build your website will largely determine its credibility. Giving your website design a professional look will ensure that you do not turn potential customers away. If you can, hire a professional designer to design the site. In the long run, this one-time investment may pay off big time


3. Provide your contact details

You realize that one of your website’s key purposes is to create a point of contact, right? So, how do you achieve this? Statistically, close to 70% of local businesses do not have a clear call to action on their website. On the other hand, 27% do not even have a phone number on the home page.

How then do your potential customers contact you? Making your contact information such as your name, address, and phone number prominent and easy to find on your website will guarantee that your customers can get in touch seamlessly with your business.

4. Provide social media information

You will want to include feeds from your social media pages. This includes your Facebook posts, Tweets, and Instagram photos. Additionally, you will need to include links and follow buttons to your social media footprint to gain more followers. Ultimately, this will enable your visitors to share the attractive and informative pages you will have on your website pages.

Having a strong online, social and mobile marketing strategy is very critical, especially if you run a local business. A well-designed, optimized website will help you reach a new audience of potential leads. These potential leads may not only become your customers but may also become loyal ambassadors for your brand.

There- now you have all the information you need. One of the best investments you will ever make is setting up a website for your business. Understand the concept of website ownership right before you jump into it. Do not become one of the businesses that end up digging themselves in a hole because you have no idea about the jargon of web contracts. So, if you have come across any piece of information telling you that you do not need a website, turn away from it.

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